Unilever appoints Havas EHS to develop global consumer data strategy

London/Rotterdam, 26-11-2012 — /europawire.eu/ — Unilever has announced the appointment of Havas EHS to lead the development of a global consumer data strategy and roadmap that will enable its brands to harness the power of consumer data, including social graph data, to improve their ability to engage with the right audience at the right time.

Babs Rangaiah, Unilever VP Global Media Innovation, explains, “Data has always been important for marketing purposes, but collecting and harnessing consumer data has taken on greater urgency because the sheer amount of data that is passed through the internet is growing exponentially by the day.”

“We still firmly believe that our brands need a balance of Magic and Logic – this will make sure that our best creative efforts reach our consumers in an efficient and effective way,” adds Rangaiah.

Tash Whitmey, CEO of Havas EHS says “Unilever are setting out to completely change how they use data and social media data on all of their brands and we are delighted to be the agency they’ve chosen to lead this project. It is completely in line with our agency strategy of enabling brands to bring together data, technology and creative and deliver it to customers via a genuinely helpful and inspiring experience.”

Appointments for data capture and analysis at a local level will remain as they currently are.


For further media information contact

Lucila Zambrano
Global Media Relations Director
+44 20 7822 5354 / +44 7825 273767

Safe Harbour

This announcement may contain forward-looking statements, including ‘forward-looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995. Words such as ‘expects’, ‘anticipates’, ‘intends’, ‘believes’ or the negative of these terms and other similar expressions of future performance or results, and their negatives, are intended to identify such forward-looking statements. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Group. They are not historical facts, nor are they guarantees of future performance. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements, including, among others, competitive pricing and activities, economic slowdown, industry consolidation, access to credit markets, recruitment levels, reputational risks, commodity prices, continued availability of raw materials, prioritisation of projects, consumption levels, costs, the ability to maintain and manage key customer relationships and supply chain sources, consumer demands, currency values, interest rates, the ability to integrate acquisitions and complete planned divestitures, the ability to complete planned restructuring activities, physical risks, environmental risks, the ability to manage regulatory, tax and legal matters and resolve pending matters within current estimates, legislative, fiscal and regulatory developments, political, economic and social conditions in the geographic markets where the Group operates and new or changed priorities of the Boards. Further details of potential risks and uncertainties affecting the Group are described in the Group’s filings with the London Stock Exchange, Euronext Amsterdam and the US Securities and Exchange Commission, including the Group’s Annual Report on Form 20-F for the year ended 31 December 2010. These forward-looking statements speak only as of the date of this document. Except as required by any applicable law or regulation, the Group expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward looking statements contained herein to reflect any change in the Group’s expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

Unilever PLC

Unilever House
100 Victoria Embankment

+44 (0) 20 7822 5252

Unilever NV

Weena 455
3013AL Rotterdam


+31 (0) 10 217 4000


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