(PRESS RELEASE) FREDERIKSBERG, Denmark, 15-Mar-2022 — /EuropaWire/ — Stark Group, one of the largest retailers and distributors of building materials across Northern Europe, has announced that its subsidiary in Finland STARK Suomi, the second-largest distributor of building materials in the country, and Ari Huusela, a solo sailor and airline captain, have won the European Sponsorship Association (ESA)’s Best of Europe for their sponsorship of Ari Huusela Ocean Racing: A strong tailwind on the journey around the world. The prize was awarded on 10 March at a gala in London.
After receiving the award, Commercial Director of STARK Suomi, Jarmo Salmi said: “The media coverage has been completely wild, but the greatest gift we have gained from the collaboration has clearly been the feelings and values that we have been able to share throughout the sponsorship. I would like to emphasize that without Ari, we would not have joined this sponsorship – a unique story and a desire to create something exceptional brought us together. The road to strong cooperation has proved successful.”
Ari Huusela was the first Nordic participant to complete Vendee Globe. He travelled 44,000 km. In 117 days. Alone. Crossing the Atlantic, the Indian and the Pacific oceans. Ari gave daily updates to the media throughout the 116-day race, and STARK was always there to provide support. One of the great successes in the sponsorship cooperation was that, in the end, people did not talk about “the boat” but STARK. Ari and STARK together in the race.
Kaspar Bach Habersaat
Group Chief Communications Officer
+45 4092 8881