The new line of Loewe Art televisions is the world’s fastest when it comes to changing channels

  • Full-feature television with Ultra HD technology
  • Live TV everywhere with MyTV2movee
  • High-quality SOEN© stereo sound concept
  • Quality “Made in Germany”

Kronach, Germany, 16-7-2014 — /EuropaWire/ — The new line of Loewe Art televisions is the world’s fastest when it comes to changing channels. This ensures viewers have a perfect overview of what’s playing on other channels when there’s an ad break in the current film. High-speed channel changes with Loewe Instant Channel Zapping guarantees maximum convenience.

The new Loewe Art delivers crystal-clear images in Ultra HD quality, perfect sound, and much more. Its unique dual-channel configuration makes it possible to watch one programme while recording another via USB. MyTV2move streams the current television programme – or an alternate channel – to a tablet computer or smartphone. Viewers can take the programme along with them when they leave the room.

The viewing experience

Breathtaking picture quality is built-in. The new Loewe Art Ultra-HD display produces razor-sharp images from a variety of video sources: USB, home network or Internet. Future-focused interfaces (HDMI 2.0, HDCP 2.2 and HEVC) access ultra-high resolution content from the Loewe BluTechVision 3D Blu-ray player and many other external input devices. Even full HD videos look much better thanks to advanced Loewe scaling technology. Images appear perfectly natural with extremely sharp depth of detail and fresh, vibrant colours. All Loewe Art models are 3D-compatible and are available with optional 3D glasses.

Sound quality

Loewe Smart Home Entertainment is a feast for all the senses. The new Loewe Art features excellent sound despite its slim-line design. Using the bass reflex principle, the high-quality, forward-facing stereo concept delivers a total music output of up to 2×40 watts. State-of-the-art speaker technology from SOEN© audio design specialists creates a more impressive, brilliant audio experience despite the compact speaker configuration. A chase scene or concert broadcast becomes an amazing audio experience – even without a connected audio system or big speakers.

Intuitive operation

Navigating the new Loewe Assist Media 2015 operating system is easier than ever before. It works more consistently with graphic elements and lists usage patterns (last watched, etc.). As a genuine smart TV, the new Loewe Art presents virtually unlimited content and applications. The triple-tuner, dual-channel system, integrated network interface and high-performance WLAN module provide the technological basis. Assist Media 2015 makes it easy to find key content, browse online, and check television network broadcasts, media libraries or your home network. All searches can be custom configured. The Loewe Smart TV MediaNet portal is also directly linked to content from YouTube, maxdome online video library and Deezer, a music streaming service.

The design

Loewe stands for timeless design. This translates into custom-designed home entertainment systems that can be integrated into today’s interiors for years of enjoyment. The new Loewe Art design is distinguished by its classical elegance. A high-quality aluminium frame and carefully crafted surfaces and precise panel gaps combine to make a compelling statement: Loewe Art is a truly premium product – from any angle. Along with the table stand, Loewe offers a range of other spectacular set-up solutions, from elegant revolving floor stands and rack systems to standard wall mounting.

Quality “Made in Germany”

Founded more than 90 years ago, Loewe continues to amaze audiences with pioneering innovations that are widely recognised as technological milestones. Included here are the invention of the integrated circuit in 1926, the world’s first electronic TV broadcast in 1931, the first cassette recorder in 1950 and the unveiling of Europe’s first stereo television in 1981. Loewe launched the smart TV trend in 2008 with the Loewe Connect. The world’s first integrated 3D sound system followed in 2013. From the initial design drawings, to complete technological concepts, all Loewe products are engineered in Germany. The benefits are plain to see: short distances ensure premium products based on the highest quality “Made in Germany” – a standard that clearly applies to the new Loewe Art.


Every product has its own life cycle. Loewe products are designed to minimise energy consumption and continue performing flawlessly for years to come. Thanks to modular technology, top-quality materials, precision workmanship and timeless design, consumers can be assured of owning a sustainable product that remains attractive for many years. This is the key to smart home entertainment.
The new Loewe Art will be available in Chrome Silver and Black. Screen sizes: 40, 48 and 55-inch.


Loewe Technologies GmbH
Dr. Roland Raithel
Industriestraße 11
96317 Kronach, Germany
Tel.: +49 (0)9261 99-217


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