The AA and NatWest Boxed Partner to Launch Instant Savings and Personal Loan Products for UK Consumers

The AA and NatWest Boxed Partner to Launch Instant Savings and Personal Loan Products for UK Consumers

(IN BRIEF) The AA and NatWest Boxed have partnered to offer UK consumers instant savings accounts and personal loans. The collaboration will provide The AA’s members with easy access to financial services while allowing The AA to expand its offerings, all powered by NatWest Boxed’s advanced technology platform.

(PRESS RELEASE) LONDON, 24-Feb-2025 — /EuropaWire/ — The AA and NatWest Boxed have announced a new strategic partnership aimed at expanding the financial services available to millions of UK consumers. The collaboration will leverage NatWest Boxed’s embedded finance platform to offer market-leading financial products, including instant savings accounts and personal loans with rapid disbursement.

This partnership marks the first phase of a long-term collaboration, designed to provide The AA’s members with easy access to essential financial services. Later this year, AA customers will be able to open instant access savings accounts and apply for unsecured personal loans, both with a quick and simple application process.

The savings accounts will be FSCS protected and offer immediate access for deposits and withdrawals, while customers will benefit from competitive rates on personal loans, which will be approved and distributed within minutes. This streamlined process aims to deliver a seamless, secure, and highly responsive service, ensuring that customers can manage their finances with ease and confidence.

By introducing these new financial products, The AA is enhancing its service offering, providing greater access and choice for consumers across the UK. The partnership also extends to members of The AA’s personal breakdown and insurance services, offering an expanded range of benefits to members and showcasing the added value of an AA membership.

Jakob Pfaudler, CEO of The AA, expressed his excitement about the partnership: “We are thrilled to embark on this financial services collaboration with NatWest Boxed as part of our strategy to broaden the services we offer our members. This alliance represents a natural progression in expanding our services and is a reflection of our commitment to delivering products that truly meet the needs of our customers.”

Andrew Ellis, CEO of NatWest Boxed, added: “Our partnership with The AA is a significant milestone as we work towards becoming the leading embedded finance provider in the UK. Boxed is built to power the financial aspirations of the nation’s largest brands, and we are excited to support The AA in delivering innovative financial products that will enhance the customer experience.”

The launch of savings accounts and personal loans is only the beginning of a broader strategic plan to provide more embedded financial solutions in the future. NatWest Boxed and The AA are committed to co-developing new products that will benefit both members and the wider market.

The collaboration is underpinned by the robust technology platform of NatWest Boxed, which combines decades of banking expertise with cutting-edge digital capabilities. The modular, cloud-native system ensures secure, scalable delivery of financial services.

The way financial products are distributed is evolving, with embedded finance enabling non-financial brands to offer banking services directly to their customers. This partnership highlights the potential for trusted brands like The AA to enhance customer loyalty, provide relevant services at the point of need, and encourage sustainable financial behavior.

Media contacts:

James Abbott
Head of Financial Media
+44 131 523 4205
James.Abbott@natwest.com

Claire French
Media Relations Manager
Claire.French@natwest.com
+44 7581 066 380

Alex Dee
Media Relations Manager
Alexandra.Dee@natwest.com
+44 7967 865 819

SOURCE: NatWest Group