Technicolor Group’s Global Leadership Celebrates the Premiere of LIFE Song’s French Version at UNESCO Event

Technicolor Group’s Global Leadership Celebrates the Premiere of LIFE Song’s French Version at UNESCO Event

(IN BRIEF) At the UNESCO event ‘Connecting People and Planet through Education’ held at the UNESCO headquarters in Paris, France, on May 30, 2024, Technicolor Group’s global leadership played a pivotal role in unveiling the French language rendition of the LIFE Song, produced in collaboration with renowned musician Ricky Kej and UNICEF. The event, commemorating World Environment Day, featured performances by acclaimed artists Farrah El Dibany and Ricky Kej, underscoring themes of environmental consciousness and intergenerational responsibility. Additionally, the event hosted discussions among youth activists, educators, and government representatives, emphasizing the role of education in fostering sustainability and inspiring action. Caroline Parot, CEO of Technicolor Group, highlighted the company’s commitment to social impact through initiatives like the LIFE Song, a collaboration between Ricky Kej, UNICEF India, and The Mill, India, which utilizes animation to convey messages of environmental stewardship and social change. Biren Ghose, Managing Director of Technicolor Group Asia Pacific, emphasized the synergy of creativity and social responsibility evident in the animated film accompanying the LIFE Song, which features a cast of acclaimed musicians and aims to inspire positive change through visual storytelling.

(PRESS RELEASE) PARIS, 7-Jun-2024 — /EuropaWire/ — In a momentous collaboration, Technicolor Group, the creative force behind the music video of LIFE Song by internationally acclaimed musician Ricky Kej and UNICEF, participated in the UNESCO event held on May 30, 2024. The occasion, which took place at the UNESCO headquarters in Paris, France, marked the unveiling of the French language rendition of the song, performed by the esteemed artist Farrah El Dibany.

Aligned with the theme of World Environment Day, the event titled ‘Connecting People and Planet through Education’ was organized by UNESCO in partnership with Farrah and Ricky. The highlight of the event was the performance of the French version of the song “Life- Agents of Change” by Farrah El Dibany and Ricky Kej. Through their performance, they aimed to emphasize the significance of education in fostering environmental awareness and promoting sustainable practices, urging respect for nature, solidarity, intergenerational responsibility, and addressing contemporary environmental challenges.

Moreover, the event facilitated an inter-generational dialogue involving youth activists, practitioners, and representatives from ministries of education, culminating in a call to action titled “LIFE-agents of change,” encouraging young individuals to advocate for green practices within their educational institutions.

Technicolor Group, renowned for its commitment to community impact, particularly in the realms of education and ESG (Environment, Sustainability, and Governance), expressed pride in their involvement in the project. Caroline Parot, CEO of Technicolor Group, commended the efforts of The Mill, India, for their dedication and expertise in producing the animated film accompanying the LIFE Song.

In alignment with UNESCO’s mission to promote environmental consciousness, The Mill, a part of Technicolor Group, created the animated film to complement the song, aiming to merge artistic expression with social impact. The film, depicting the endeavors of three young protagonists, addresses pressing issues such as renewable energy, deforestation, and plastic pollution in oceans, urging viewers to become agents of change in their communities.

Ricky Kej, the driving force behind the project, highlighted the significance of the animated characters called the Agents of Change, whose mission is to promote sustainability and environmental responsibility.

The LIFE Song, featuring an ensemble of renowned musicians, made its debut at a live concert in New Delhi, India, on December 2, 2023, and was subsequently performed at the COP28 concert in Dubai on December 6, 2023. Technicolor India played a pivotal role in the production of the song, collaborating closely with Ricky Kej and UNICEF India to deliver a powerful message through music and animation, reinforcing their commitment to corporate social responsibility.

Media Contact:

Christophe Huchet
Head of Production
(+33) 1 88 24 31 00
christophe.huchet@themill.com

SOURCE: Technicolor Group