Technicolor and UCL Partner to Resolve Colour Perception Challenges in Advanced Display Technologies

Technicolor and UCL Partner to Resolve Colour Perception Challenges in Advanced Display Technologies

(IN BRIEF) Technicolor Group has teamed up with University College London’s Colour and Vision Research Laboratory (CVRL) to tackle colour perception inconsistencies in wide gamut display technologies, which can cause different viewers to perceive colours in contrasting ways. This partnership aims to investigate and address these issues, especially as they impact the film, television, and display technology sectors. The study will help define guidelines for mitigating these mismatches, enhancing visual experiences across multiple industries.

(PRESS RELEASE) PARIS/LONDON, 25-Oct-2024 — /EuropaWire/ — Technicolor Group, a leader in visual innovation, has announced a new partnership with the Colour and Vision Research Laboratory (CVRL) at University College London’s Institute of Ophthalmology. Together, they will explore how emerging wide gamut display technologies can create inconsistencies in colour perception among viewers, an issue with far-reaching implications for film, television, and display technology industries, including both cinema and home viewing.

Led by Professor Andrew Stockman and Dr. Andy Rider, experts in colour vision science, this collaboration brings together CVRL’s expertise in vision research with Technicolor’s deep knowledge in colour accuracy and display technology. The partnership aims to deepen understanding of how human colour perception interacts with wide gamut displays, which, though designed to broaden colour range, sometimes lead to pronounced colour mismatches for certain viewers.

Understanding Colour Perception Variability in New Display Technologies

This initiative was inspired by ongoing issues in post-production, particularly with RGB-laser projectors, which have recently been seen in high-end TVs and monitors. These technologies can cause perceptual colour differences that vary between viewers, impacting their visual experience. For some, this means significant colour distortions, creating challenges in industries that rely on precise colour representation, from design and healthcare to consumer electronics.

Research Goals and Expected Impact

CVRL’s research has already identified potential causes of these colour mismatches. This collaboration will aim to determine which displays are most affected, quantify the number of individuals impacted, and assess how such experiences can be improved. Though adjustments for individual viewers are possible, they remain unfeasible in shared viewing environments, such as cinemas.

Through an extensive study, Technicolor and CVRL plan to define actionable recommendations that may help manufacturers and content creators improve visual experiences. The findings will be shared publicly, offering valuable insights for the display technology and visual media industries.

This partnership marks a significant advance in aligning human vision with modern display technologies, setting the stage for innovations that enhance visual quality across sectors.

For updates, visit www.cvrl.org or www.technicolor.com.

About Technicolor Group

Technicolor Group is a creative technology leader, partnering with studios globally in film, television, animation, and gaming to deliver powerful visual storytelling through award-winning brands like MPC, The Mill, Mikros Animation, and Technicolor Games.

About UCL’s Colour and Vision Research Laboratory

Based at UCL’s Institute of Ophthalmology, CVRL is a pioneering research lab advancing knowledge in human and colour vision science, providing essential insights to both academic and applied fields.

Media Contacts:

Sara Davies
Snr. Director, Global Marketing & Communications
www.technicolor.com
Email: sara.davies@technicolor.com

Professor Andrew Stockman
UCL Institute of Ophthalmology
Email: a.stockman@ucl.ac.uk

SOURCE: Technicolor Group