Taylor Swift Fans Warned of Rising Ticket Scams Ahead of UK Tour

Taylor Swift Fans Warned of Rising Ticket Scams Ahead of UK Tour

(IN BRIEF) As excitement mounts for Taylor Swift’s long-awaited UK tour, fans have fallen prey to a surge in concert ticket scams, with fraudsters exploiting social media platforms to target eager concert-goers. Analysis by Lloyds Bank reveals a concerning trend, with over £1 million estimated to have been lost since tickets went on sale last summer. The scams, often initiated through fake adverts on Facebook, have left thousands of fans out of pocket, highlighting the need for vigilance when purchasing tickets online. With Taylor Swift’s concerts already sold out, the risk of falling victim to ticket scams is expected to rise in the coming months, underscoring the importance of buying tickets from reputable sources and exercising caution on social media platforms.

(PRESS RELEASE) LONDON, 17-Apr-2024 — /EuropaWire/ — Fans of Taylor Swift are being targeted by a wave of concert ticket scams flooding social media, as the global music icon prepares to tour the UK for the first time in six years this summer.

Analysis by Lloyds Bank of scam reports made by its own customers found a surge in fraud cases from those buying tickets for the star’s upcoming – and sold out – Eras Tour. Since tickets went on sale in July last year, more than 600 customers have come forward to report being scammed, significantly more than for any other music artist. The average amount lost by each victim was £332, though in some cases it was more than £1,000.

As these figures are based solely on Lloyds Bank’s own customer data, it estimates that across the UK there are likely to have been at least 3,000 victims since tickets went on sale, with over £1 million being lost to fraudsters so far.

More than 90% of reported cases start with fake adverts or posts on Facebook, which includes Facebook Marketplace. A search of Facebook revealed dozens of unofficial groups have been set up, many with tens of thousands of members, specifically for people looking to buy and sell tickets for Taylor Swift concerts. Likewise Facebook Marketplace has various listings for tickets at venues all over the country.

With all UK dates now sold out, many more fans are likely to fall victim to ticket scams in the coming weeks and months, both leading up to the tour and once the concerts begin in June.

The scourge of concert ticket scams

Lloyds Bank also looked more broadly at trends in concert ticket scams.

It found that the number of reported scam cases relating to concert tickets more than doubled last summer compared to the same period a year earlier (up by +158%).

Among the other major artists most commonly targeted last summer were Coldplay, Harry Styles, and Beyonce. Across all concert ticket scams victims were losing £133 on average.

How a ticket purchase scam works

Purchase scams happen when someone is tricked into sending money via bank transfer (also known as a Faster Payment) to buy goods or services that don’t exist.

  • Ticket scams usually involve fake adverts, posts or listings on social media, offering tickets at discounted prices, or access to events which have already sold out at inflated prices.
  • Victims are asked to pay upfront for the tickets, but once the payment is made, the scammers disappear. This leaves the buyer without the tickets and out of pocket.
  • When tickets for an event are scarce, fraudsters know they can cash in on desperate fans willing to pay much more, by falsely claiming to have tickets for sale.
  • There are often two waves of fraud; the first when tickets go on sale and the second around the time an event takes place.

Liz Ziegler, Fraud Prevention Director, Lloyds Bank, said: “For her legion of dedicated Swifties, the excitement is building ahead of Taylor’s Eras Tour finally touching down in the UK this summer. However cruel fraudsters have wasted no time in targeting her most loyal fans as they rush to pick up tickets for her must-see concerts.

“It’s easy to let our emotions get the better of us when we find out our favourite artist is going to be performing live, but it’s important not to let those feelings cloud our judgement when trying to get hold of tickets.

“Buying directly from reputable, authorised platforms is the only way to guarantee you’re paying for a genuine ticket. Even then, always pay by debit or credit card for the greatest protection”.

“If you’re being asked to pay by bank transfer, particularly from a seller you’ve found on social media, that should immediately set alarm bells ringing”.

How to safely buy concert tickets:

  • Buy from trusted retailers – only purchase tickets from well-known, official ticket selling (or reselling) platforms. Take extra precautions when buying tickets from third-party sellers.
  • Be cautious on social media – you don’t know if the user profile or tickets are genuine. It’s easy for fraudsters to create fake ads including pictures of real tickets.
  • Avoid deals that look too good to be true – tickets for sale at low prices or for sold-out events should ring alarm bells. Ask yourself if the deal seems realistic.
  • Pay with your debit or credit card – this helps to protect your money should something go wrong. PayPal is another option that’s usually safer than paying by bank transfer.

Notes to editors
1) Taylor Swift ticket scam data: Figures based on analysis of relevant purchase scams (concert tickets) reported by Lloyds Banking Group customers, including customers of Lloyds Bank, Halifax and Bank of Scotland (where Taylor Swift/Eras Tour referenced as part of the claim) between July 2023 and March 2024.
2) Industry figures: Estimates for industry-wide volume and value of cases based on Lloyds Banking Group’s current account market share of c.20%, and assumes a corresponding volume and value of cases among customers of other banks.
3) Broader concert ticket scam data: Figures based on analysis of relevant purchase scams (concert tickets) reported by Lloyds Banking Group customers between May and August 2023, with year-on-year comparisons made to equivalent data from the previous year (May and August 2022).

Images shown taken from a search of Facebook on 8th April 2024. These should be considered as illustrative of the listings present on social media and have not been linked by the bank to fraudulent ticket sales.

“This report is prepared from information that we believe is collated with care; however, it is only intended to highlight issues and it is not intended to be comprehensive. We reserve the right to vary our methodology and to edit or discontinue/withdraw this, or any
other report. Any use of this information for an individual’s own or third-party purposes is done entirely at the risk of the person making such use and solely the responsibility of the person or persons making such reliance.”

Media Contacts:

Gregor Low
07500 078 879

Lynsey Cheshire Willis
07595 124 294

SOURCE: Lloyds Bank plc

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