(PRESS RELEASE) HELSINKI, 31-Aug-2022 — /EuropaWire/ — Stora Enso (HEL: STERV), a leading provider of renewable solutions in packaging, biomaterials, wooden constructions and paper, has announced that the company is an instrumental part of the unique Choppy Bike packaging box. The box of the Choppy Bike, which is a balance bike for kids, isn’t just a package, but is rather an integral part of the product experience as it includes a game in its packaging. The bike’s box is put together without using any glue, which was a top priority on the wish list for the Choppy Bike makers when they reached out to Stora Enso for a packaging solution.
“We wanted the packaging to be valuable,” explains Aldis Blicsons, a designer at the Latvian industrial design studio STUM. “It wasn’t a box holding our bike; we wanted a product within a product.”
Aldis Blicsons and his partner Toms Grinbergs had created a wooden balance bike for small children called Choppy Bike. When they approached Stora Enso about packaging, they had an idea and showed up with a prototype box.
Choppy Bike’s wish list
- Only one colour on the box, because inks consume water and materials
- No glue used in the construction of the package
- A compact package using the least amount of material possible
- 100% recyclable package…
- …But not be recycled directly, first, it should add value as a something more than a box (a game!)
Turning crazy ideas into reality
“It was great fun to work with Toms and Aldis on the Choppy Bike packaging,” says Girts Libeks, design & innovation manager in the Baltics for Stora Enso. “They had all these crazy ideas and it was my job to make sure it was practical.”
Grinbergs and Blicsons wanted the package to remain valuable, even after the Choppy Bike had been removed and assembled. When you open the box a game is revealed. The STUM team had an artist draw a detailed road which twists and turns through many adventures before finally ending at a beach.
“There are no rules included for the game, because it is important for kids to be creative and make their own rules when they play,” says Grinbergs.
Sustainability a high priorityThe package also had to be extremely sustainable. For them, sustainability was as important for the packaging of Choppy Bike as it was for the bike itself.
“We use FSC cardboard,” Blicsons continues. “We wanted only one colour on the box because inks consume water and materials. We wanted no glue used in the construction of the package. Also, we wanted it to be as compact as possible and use the least amount of material, because a compact design saves space and fuel.”
Blicsons and Grinberg collaborated with the Stora Enso experts in a series of design workshops to develop solutions to meet their goals. The end result was a package which was more sustainable, valuable to the customer, and interesting to the public.
The Choppy Bike is available in two stores in Latvia, as well as two e-shops. The online experience complements the overall design philosophy of box and product, stressing simplicity, functionality and sustainability.
“The future of packaging is adding value”
“The bike and package were created together and are strongly related. For example, the bike has no screws and the package has no glue. Similarly, both the bike and package use a minimum of materials,” says Libeks. “It was a good challenge to work with them.”
The package is 100% recyclable, but it could have a long and fulfilling life entertaining and inspiring children before it is finally ready to be recycled and turned into something new.
“I think the future of packaging is adding value,” says Grinbergs. “It is always a pleasure to work with Stora Enso to accomplish this.”
Part of the global bioeconomy, Stora Enso is a leading provider of renewable products in packaging, biomaterials, wooden construction and paper, and one of the largest private forest owners in the world. We believe that everything that is made from fossil-based materials today can be made from a tree tomorrow. Stora Enso has approximately 22,000 employees and our sales in 2021 were EUR 10.2 billion. Stora Enso shares are listed on Nasdaq Helsinki Oy (STEAV, STERV) and Nasdaq Stockholm AB (STE A, STE R). In addition, the shares are traded in the USA as ADRs (SEOAY).
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SOURCE: Stora Enso