SIGNA: Procter & Gamble (P&G) signs long-term rental contract and moves into THE ICON VIENNA

SIGNA: Procter & Gamble (P&G) signs long-term rental contract and moves into THE ICON VIENNA

  • One of the largest consumer goods companies in the world, Procter & Gamble (P&G), are concluding a long-term rental contract and moving into THE ICON VIENNA, a SIGNA project at the Vienna Central Railway Station.
  • The new Austrian headquarters of Procter & Gamble is located on the 6th floor of Tower 38 of the landmark building.
  • Plans are for the move to the new location to take place in December 2018
  • Nestled in the new city district at the Central Train Station with an attractive mix of uses, THE ICON VIENNA project is becoming an outstanding business location in Vienna

VIENNA, 04-Apr-2018 — /EuropaWire/ — SIGNA can celebrate another major letting success at the top business location, THE ICON VENNA. Following the winning of the world class concern Nestlé as a tenant shortly before Christmas, Procter & Gamble (P&G) Austria are now also moving their headquarters into the landmark office building THE ICON VIENNA, at Vienna’s Central Railway Station. The US corporation has concluded a long-term rental contract in Tower 38, on the sixth floor, and plans are for the move to the new location to take place in December 2018.

P&G is one of the world’s largest consumer goods manufacturers, with operations in 70 countries and one of the strongest portfolios of leading, quality brands. The Vienna branch was established in 1967, and today brands, such as Pampers, Ariel, Gillette or Oral-B, have become part of Austria households’ everyday life.


THE ICON VIENNA at Vienna’s new Central Railway Station, with its three towers of different heights, creates an architectural symbol at this business location which redefines the skyline of the city. The project is the only office building at the location with direct access to the public transport network of Vienna’s underground and urban railways, as well as to the main line system of Austrian Federal Railways and the newly created StationCity, with all its infrastructure facilities. The location of the building in the Belvedere District means an excellent infrastructure, including transport links and local supply, service and leisure facilities, which gives the location the highest work and living quality.

“This isn’t just a location change for us. It’s about creating a wholly new working environment for our organization that fosters collaboration, creativity and innovation. We have chosen THE ICON VIENNA because it offers a state-of-the-art infrastructure that is environmentally friendly, which reflects our philosophy. Its location is also very attractive with easy access to public transport as well as a vibrant and modern neighborhood in proximity to Vienna’s rich cultural heritage”, explains Bettina Vogler-Trinkfass, Country Manager of P&G Austria.


Given the fact that famous name companies such as Nestlé, BAWAG P.S.K., and TPA have already decided on THE ICON VIENNA as their business location, the winning of Procter & Gamble as tenants proves once again the great attraction of the new building by SIGNA, which is showing the way to the future. “Developing office properties which set new standards, in the finest location, with good public communications, exclusive facilities, and provided with environmentally-friendly infrastructure that cuts operating costs as well: The ongoing success in securing tenants emphasises the correctness of this strategic direction adopted by SIGNA in the context of modern worlds of work. “We are extremely pleased with the confirmation of the approach we are taking, and we shall pursue it with absolute commitment”, says SIGNA Managing Director Christoph Stadlhuber.

Learn more at:


Procter & Gamble (P&G) provide consumers all over the world with one of the strongest portfolios, including top quality leading brands such as Always®, Ambi Pur®, Ariel®, Bounty®, Char-min®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olaz®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Wick® and Whisper®.

P&G operate worldwide in 70 countries. You can find more information about P&G and their brands at


SIGNA, founded by Austrian entrepreneur René Benko, is a privately managed industrial holding, active in the sectors of real estate and retail. The company is one of the most important real estate investors in Europe, and handles a real estate portfolio worth more than 12 billion EUR, as well as a development volume of over 7 billion EUR. With more than 20,000 personnel and a turnover of more than 3.8 billion EUR, the SIGNA Group also operates a number of famous name trading companies in Germany. The Group has two central core business sectors; SIGNA Real Estate and SIGNA Retail.

SIGNA Real Estate employs around 250 people at nine sites in Austria, Germany, Italy and Switzerland. The gross asset value of the real estate group is more than 12 billion euros, and the development volume amounts to a further 7 billion euros. SIGNA Real Estate is subdivided into four independent business sectors. These are SIGNA Funds, SIGNA Development Selection, SIGNA Luxury Hotels, and SIGNA Prime Selection, which concentrates on the acquisition, development, and long-term holding of real estate properties in the best inner-city locations in Europe. In spring 2017, SIGNA Development Selection acquired the Viennese property developer BAI Bauträger Austria Immobilien GmbH.

More Information at



SIGNA Robert Leingruber
Head of Communications

Tel:+43 1 5329848-2534

Procter & Gamble
Carine Shili
Manager, Corporate PR, P&G Austria

Tel:+43 1 58857 37


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