Shiftmove to Acquire Océan Fleet Management Business in Strategic Expansion across Europe

Shiftmove to Acquire Océan Fleet Management Business in Strategic Expansion across Europe

(IN BRIEF) Shiftmove has signed an exclusivity agreement to acquire the fleet management business of Orange Business, known as Océan. This acquisition will support Shiftmove’s strategy to become the leading provider of digital fleet solutions in Europe by 2027. With a portfolio that includes 170,000 vehicles across France, Océan’s expertise will help Shiftmove expand its presence and continue its commitment to innovation and sustainability in the fleet management sector. The deal is expected to be finalized by the end of 2025, pending employee consultations.

(PRESS RELEASE) PARIS, 30-Apr-2025 — /EuropaWire/ — Shiftmove has entered into an exclusivity agreement with Orange Business for the acquisition of Océan, the fleet management division of Orange Business. This acquisition will allow Shiftmove to further expand its European footprint, with a focus on enhancing digital fleet management services.

Océan currently supports thousands of corporate clients and public organizations across France, managing nearly 170,000 vehicles, trucks, and machinery. Through its Software-as-a-Service platform, Océan helps organizations optimize their fleet operations by providing insights to reduce costs, improve safety, and meet environmental goals.

The transaction aligns with Orange Business’s strategy to streamline its portfolio and focus on its key priorities. For Shiftmove, the acquisition of Océan will reinforce its position in the European market and accelerate its growth, with the ambition to become the leader in digital fleet solutions by 2027.

Océan, which celebrated its 20th anniversary in 2023, has been a pioneer in the fleet management industry, from geolocation to telematics integration. The company aims to continue its growth by fostering innovation, developing strategic partnerships, and strengthening its international presence.

Shiftmove, formed from the merger of Avrios and Vimcar in 2023, aims to optimize the management of over one million vehicles across Europe. The acquisition of Océan will support Shiftmove’s vision and further bolster its commitment to transforming fleet management through AI and connected solutions.

The completion of the acquisition is subject to consultation with employee representatives, with the transaction expected to close by the end of 2025.

About Shiftmove

Shiftmove’s software transforms the way companies manage the mobility operations of their employees, goods, and services. Created in January 2023 from the merger of industry leaders Avrios (est. 2015) and Vimcar (est. 2013), Shiftmove has the clear goal: becoming Europe’s leading provider of digital fleet solutions by 2027. With AI-supported software and intelligent connected solutions, the company aims to optimize the efficiency of over one million fleet vehicles. This will make fleets more profitable and actively promote climate policy goals such as electrification and decarbonisation. In October 2024, Shiftmove acquired the French fleet management company Optimum Automotive. This created a group with 340 employees serving 17,000 corporate customers with more than 500,000 vehicles. Shiftmove is headquartered in Berlin, with offices in Zurich, Wroclaw, Milan and Aix-en-Provence. Shiftmove’s main investor is Battery Ventures. www.shiftmove.com

Media Contacts:

Tom Wright
tom.wright@orange.com

Fatima Rahil
fatima.rahil@orange.com

Astrid Sergeant  – Shiftmove
asergeant@agence-sergeantpaper.fr

Angela Zippelius  – Shiftmove
press@shiftmove.com

SOURCE: ORANGE Group