Savills is leading real estate Superbrand for 5th consecutive year in UK

18-3-2013 — / — The Business Superbrands survey is independently administered by The Centre for Brand Analysis (TCBA) and brings together a panel of industry experts and over 1,900 business professionals to choose the UK’s strongest B2B brands, based on three key factors: quality, reliability and distinction. This year Savills was once again placed ahead of rivals including Knight Frank, Strutt and Parker, BNP Paribas Real Estate, Jones Lang LaSalle and CBRE.

Mark Ridley, Chairman and Chief Executive of Savills UK, comments: “The strength of the Savills brand continues to grow both throughout the UK and on a global platform and we are therefore thrilled to be recognised for our quality of service and reputation for a fifth consecutive year.”

Savills is a leading global real estate service provider listed on the London Stock Exchange. The company, established in 1855, has a rich heritage and over 500 offices and associates throughout the Americas, Europe, Asia Pacific, Africa and the Middle East.

Editors Notes:
Superbrands is an annual initiative to identify and celebrate the UK’s strongest consumer and B2B brands in Britain. Brands do not apply or pay to be considered for Superbrand status; rather the accolade of Superbrand is awarded after a rigorous and independent selection process. The UK’s Business Superbrands are chosen by a panel of Experts and 1,900 individual business professionals from across the UK. These business professionals’ vote is the culmination of an independent selection process managed by The Centre for Brand Analysis, which considers thousands of brands from over 50 sectors.

When voting on the brands, both the Expert Council and the business professionals consider the following definition of a Business Superbrand: ‘A Business Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.’ In addition, experts and professionals are asked to judge the brands against the following three factors:
Quality. Does the brand represent quality products and services?
Reliability. Can the brand be trusted to deliver consistently against its promises and maintain product and service standards at all customer touch points?Distinction. Is the brand not only well known in its sector but suitably differentiated from its competitors? Does it have a personality and values that make it unique within its market place?



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