Sandvik’s Impossible Statue Campaign Wins Multiple Golds at Swedish Content Awards and International Accolades

Sandvik’s Impossible Statue Campaign Wins Multiple Golds at Swedish Content Awards and International Accolades

(IN BRIEF) The Impossible Statue campaign, a collaboration between Sandvik Manufacturing and Machining Solutions and the Sandvik Group, continues to win accolades, receiving two golds at the Swedish Content Awards in the categories of Employer Branding and Industry & Energy. The campaign, which combined advanced AI and manufacturing technologies with the work of renowned sculptors, also received a “Highly Commended” award at the PR Week Awards in London. The statue remains on display at the Technical Museum in Stockholm and has gained significant international recognition.

(PRESS RELEASE) STOCKHOLM, 19-Oct-2024 — /EuropaWire/ — The Impossible Statue campaign, a collaboration between Sandvik Manufacturing and Machining Solutions and the Sandvik Group, has continued to garner prestigious awards, receiving two golds at the Swedish Content Awards on October 17. This follows the campaign’s recognition earlier in the week with a special “Highly Commended” award at the PR Week Awards in London.

The campaign brought together the works of iconic sculptors, advanced AI, and cutting-edge manufacturing technologies from Sandvik to create a one-of-a-kind piece of art. The resulting statue, which is still on display at the Technical Museum in Stockholm, showcases Sandvik’s innovative approach by merging traditional artistry with modern technology.

The statue earned two golds at the Swedish Content Awards in the categories of Employer Branding and Industry & Energy. Edvard Bergström from Sandvik expressed his excitement, stating, “This campaign is now the most internationally acclaimed project we’ve ever created, and these new awards further emphasize that. The creative combination of Sandvik’s leading technology with generative AI is what sets this campaign apart.”

Additionally, the Impossible Statue campaign received further recognition this year, including the Best Global Campaign at the EMEA Sabre Awards in the Chemicals and Industrials category, a gold medal in Employer Branding at the Swedish PR awards Spinn, and a 50 Watt award at the Swedish 100-Wattaren gala.
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SOURCE: Sandvik AB