Sainsbury’s Christmas Ad Brings the BFG to Life in a Festive Feast for All

Sainsbury’s Christmas Ad Brings the BFG to Life in a Festive Feast for All

(IN BRIEF) Sainsbury’s has launched a festive Christmas advert featuring the beloved Big Friendly Giant (BFG) alongside a real-life colleague named Sophie. The heartwarming ad follows the BFG and Sophie as they explore Sainsbury’s Taste the Difference and holiday ranges, gathering ingredients for a grand Christmas feast. Voiced by Stephen Fry, the advert highlights Sainsbury’s commitment to making quality, accessible food available to all. Additionally, Sainsbury’s continues its partnership with Comic Relief, pledging to provide over five million meals to families in need this holiday season.

(PRESS RELEASE) LONDON, 1-Nov-2024 — /EuropaWire/ — In a festive new TV advert, Sainsbury’s brings the beloved Big Friendly Giant (BFG) from Roald Dahl’s classic tale together with a real-life Sainsbury’s colleague, Sophie, to explore the delicious flavors of Sainsbury’s Christmas offerings. The commercial showcases the brand’s Taste the Difference and festive ranges, celebrating Sainsbury’s mission to provide “Good food for all of us” for a memorable holiday season. The 104-second ad premieres on November 1 during Coronation Street and marks Sainsbury’s second year of emphasizing accessible, quality food for every customer.

The storyline follows the BFG and Sophie on a culinary journey, gathering fresh produce from Sainsbury’s suppliers to create a bountiful Christmas feast in the BFG’s dream cave, featuring delicacies like roasted Carrot Galette and Golden Forest dessert. Voiced by Stephen Fry, the ad emphasizes Sainsbury’s role in helping families “go big” this Christmas.

Emma Bisley, Sainsbury’s Head of Campaigns, expressed that the ad embodies the nostalgia and joy that Sainsbury’s aims to inspire during the festive season. The retailer’s partnership with the Roald Dahl Story Company adds a whimsical touch, with Natalie Hopkins, Director of Global Product and Partnerships at the Roald Dahl Story Company, highlighting how the BFG’s curiosity for good food brings the magic of Christmas to all.

In line with the ad’s spirit, Sainsbury’s continues its work with Comic Relief through the Nourish the Nation programme, aiming to provide over five million meals to families in need this holiday season.

Media Contact:

email: press_office@sainsburys.co.uk

SOURCE: Sainsbury