SABIO GROUP TAKES IT’S ‘DISRUPT’ CX PROGRAMME ACROSS EUROPE

(IN BRIEF) Sabio Group announced that its highly regarded “Disrupt” digital customer experience transformation programme is expanding across Europe in 2025, now reaching three major cities: Madrid, London, and Paris. This expansion comes as the CX industry faces rapid AI evolution, rising cost pressures, and volatile energy prices, making expert CX services more essential than ever. Since its launch in 2017, Disrupt has become a key event for industry innovators, regularly attracting around 1,000 decision-makers to its London and Madrid editions. The 2025 programme, themed “Delivering on the Promise,” will feature global brands demonstrating how they are harnessing advanced AI, automation, and data solutions through real-world case studies and live demonstrations. Sabio Group’s Chief Innovation Officer, Stuart Dorman, emphasized that CX professionals are now navigating a significant technological shift alongside increasing customer expectations and economic challenges. Industry leaders will share transformative strategies ranging from real-time translation technology to emotional wellbeing initiatives for frontline staff. The event kicks off in Madrid on April 3rd with presentations from key players such as Abanca, Renfe, and Securitas Direct, followed by the flagship UK event at London’s Tobacco Dock on May 20th. Paris will host its debut on June 3rd, addressing both regional and global CX challenges. With plans to potentially extend the programme to additional European locations, the series promises exclusive insights through keynotes, workshops, live demos, and strategic networking opportunities.

(PRESS RELEASE) LONDON / MADRID / PARIS, 25-Mar-2025 — /EuropaWire/ — Sabio Group today announced the expansion of its acclaimed ‘Disrupt’ programme across Europe for 2025, taking its digital customer experience (CX) transformation event to three major European cities.

The expansion of its flagship event comes at a critical time for the CX industry, with artificial intelligence rapidly evolving, cost of living pressures continuing, and volatile energy prices creating significant challenges for contact centres and frontline customer service staff.

Since launching in 2017, Disrupt has become the must-attend event for CX innovators, consistently attracting around 1000 decision-makers to its annual London event and its sister event in Madrid.

This year, Sabio is now extending Disrupt’s reach, and will host events across three major European capitals as the need for CX expert services has never been higher on the continent, adding Paris to its locations.

The wider 2025 programme, themed ‘Delivering on the Promise,’ will showcase how global brands are leveraging cutting-edge AI, automation, and data solutions through real-world case studies and live demonstrations.

“Today’s CX professionals are navigating the most profound technological shift we’ve seen in decades, while simultaneously managing heightened customer expectations and economic pressures,” said Stuart Dorman, Chief Innovation Officer at Sabio Group. “There has never been a greater need for expert services in CX technology than there has today and Disrupt creates an essential forum where industry leaders can exchange practical strategies and witness transformative solutions first-hand. From real-time translation technology to emotional wellbeing programmes for frontline staff, we’re showcasing innovations that deliver immediate impact.”

Sabio’s Disrupt 2025 programme launches in Madrid on April 3rd featuring industry leaders including Abanca, Renfe and Securitas Direct sharing their transformation journeys. The flagship UK event follows at London’s Tobacco Dock on May 20th, before Disrupt makes its French debut in Paris on June 3rd. Sabio is also looking at extending its programme even further with more European locations currently being assessed.

Daniel Seaborne, Managing Director for UK & South Africa at Sabio Group said, “Our London event has set the benchmark for CX excellence since 2017. For 2025, we’re bringing together our strongest speaker lineup yet, showcasing organisations that are redefining customer service through strategic AI implementation and innovative agent support systems.”

Gabriel Rodriguez, Managing Director for Sabio Spain, added: “Spanish enterprises are embracing digital transformation at remarkable speed. Our Madrid event will demonstrate how leading Spanish brands are balancing technological innovation with the human touch that remains fundamental to meaningful customer relationships.”

Highlighting the significance of the Paris debut, Hervé Racine, Managing Director for Sabio France, Italy and Morocco, stated: “The French market has distinctive customer experience expectations, particularly around personalisation and service efficiency. Our Paris event will address regional and global CX challenges while connecting French CX leaders with global innovations that are setting new benchmarks of excellence.”

Attendees at all of Sabio’s Disrupt events can expect exclusive insights into how major brands are tackling today’s most pressing CX challenges through a combination of keynotes, interactive workshops, live demonstrations and strategic networking opportunities.

Register Interest Now

London – Tuesday, May 20th at Tobacco Docks, London

Madrid – Thursday, April 3rd at La Casa del Lector, Matadero de Madrid

Paris – Tuesday, June 3rd at Agora Managers Groupe, 42 avenue de la Grande Armée 75017 PARIS

Media contact:

Joe O’Brien
Head of Communications
Sabio Group
joe.obrien@sabiogroup.com

Website:

Frequently Asked Questions (FAQs)

Q1: What is the Disrupt programme?
The Disrupt programme is a flagship digital customer experience (CX) transformation event hosted by Sabio Group. It brings together industry innovators, decision-makers, and experts to share insights, real-world case studies, and demonstrations on how global brands are leveraging AI, automation, and data solutions to enhance CX.

Q2: Which cities are hosting the Disrupt 2025 events?
In 2025, the Disrupt programme will expand to three major European capitals: Madrid, London, and Paris.

Q3: When are the events scheduled?

• The Madrid event is scheduled for April 3rd at La Casa del Lector, Matadero de Madrid.
• The London event will take place on May 20th at Tobacco Docks, London.
• The Paris event is set for June 3rd at Agora Managers Groupe, Paris.

Q4: What is the theme of the 2025 Disrupt programme?
The 2025 theme is “Delivering on the Promise,” which focuses on showcasing how cutting-edge technologies such as AI and automation are driving tangible improvements in customer experience through live case studies and demonstrations.

Q5: What challenges in the CX industry does the event address?
The event addresses current challenges including the rapid evolution of artificial intelligence, cost of living pressures, and volatile energy prices that impact contact centres and frontline customer service operations.

Q6: What types of sessions and content can attendees expect?
Attendees can look forward to a mix of keynotes, interactive workshops, live demonstrations, and networking opportunities. The sessions will cover innovative strategies like real-time translation technology and emotional wellbeing programmes for customer service teams.

Q7: Who are some of the key speakers and participating organizations?
The programme features industry leaders and experts from notable organizations, with presentations from companies such as Abanca, Renfe, and Securitas Direct in Madrid, as well as a strong lineup of speakers in London and Paris. Specific speaker details are expected to be announced closer to the event dates.

Q8: Who should consider attending the Disrupt events?
The events are designed for CX professionals, decision-makers, and innovators from across various sectors who are looking to stay ahead of industry trends, enhance customer service strategies, and explore cutting-edge digital transformation solutions.

Q9: How can I register for the event?
Interested participants can register their interest through the Sabio Group website links provided for each event location. Detailed registration instructions and further information can be found on the official Disrupt 2025 event pages.

SOURCE: Sabio Group