(PRESS RELEASE) BERLIN/COLOGNE, 24-Jan-2020 — /EuropaWire/ — The largest online video firm in Europe and subsidiary of RTL Group, Divimove GmbH is acquiring Tube One Networks, specialized in social media and influencer marketing. The Cologne-based German agency boasts some 300 million YouTube video views collectively generated by its 250 artists. Post acquisition, Tube One Networks’ employees will be joining Divimove and as a result the total headcount of the acquirer will grow to 240 people. The combined company plans to grow further as there is a number of job openings currently available. The deal has already secured antitrust approval from the bodies in Germany and Austria.
Divimove is working on establishing an integrated European network of digital studios and talent across multiple countries and platforms and the current acquisition is part of this strategy.
Commenting on the Tube One Networks acquisition, Divimove CEO Tobias Schiwek, said:
“Our ambition is to offer brands, talents, broadcasters, and platforms the shortest route to every person in Europe. We accomplish this with the award-winning stories of our digital studio UFA X, the reach of our leading talent networks in eight European markets, and our team’s strategic expertise. Now we are excited to join forces with Divimove and Tube One Networks to set new, forward-looking standards in the German-speaking markets with our talent and marketing business.”
Mark Lucht, Tube One Networks on joining Divimove:
“Linking our broad offering with Divimove’s production resources and international network is a significant milestone for us. We’re excited about the cooperation and see great synergy potential within the RTL family that will benefit our artists as well as our customers. Our teams complement each other perfectly, and most of them have known each other for years, providing an ideal basis for creating a shared company culture.”
Post the acquisition, Mark Lucht will continue to lead Tube One Networks while Denis Müller, co-founder of Tube One Networks, will also remain on board. Mark will be reporting directly to Tobias Schiwek.
One of the leading influencer networks in Germany, Tube One Networks is well recognized for marketing, building and managing influencers with a wide reach. Aside YouTube, the agency’s portfolio currently reaches several million users on other social video platforms such as Instagram, Tik Tok and Facebook.
Executive Vice President Corporate Communications & Marketing
SOURCE: RTL Group