Las Vegas, NV, US, 21-6-2014 — /EuropaWire/ — Rovio Entertainment Ltd, the creator of Angry Birds, is thrilled to announce that it won the Digital/New Media Program of the Year award at the 2014 LIMA Licensing Excellence Awards. The awards are part of the Licensing Expo currently being held in Las Vegas where Rovio was nominated in four categories: Best Digital/New Media Program, Best Licensed Promotion, Best Digital/New Media Licensee, and Overall Best Licensed Program.
“We’re very proud of our joint efforts with Lucasfilm Ltd on the Angry Birds Star Wars program. To win this award is an honor and a testament of our long-lasting collaboration with key partners and retailers. Rovio is building brands to last a hundred years, and this is an amazing start!” said Naz Cuevas, Executive Vice President Global Consumer Products Licensing.
Rovio has continued to strengthen its brand in the entertainment licensing business since being awarded theBest Character/Toy Brand Program and Overall Best Licensed Program in 2012.
The annual awards are the industry’s most prestigious recognition of outstanding creativity and performance. Each year the very best of each major segment of licensing are honored for their testimony to the professional and dynamic accomplishments of the industry.
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About Rovio Entertainment Ltd.
Rovio Entertainment Ltd, the creator of Angry Birds™ is a global industry-changing entertainment media company headquartered in Finland that creatively combines digital with physical, breaking the boundaries of traditional content delivery. What started as a casual game in 2009 became an international phenomenon within a few months of its release. Today Angry Birds is not only the most downloaded game of all time, it is a worldwide known entertainment brand reaching out into publishing, licensing, animations, books and location based entertainment. Rovio’s animated Angry Birds feature film is slated for July, 2016.