Rolls-Royce opens new Boutique showroom in Phuket, Thailand

Rolls-Royce opens new Boutique showroom in Phuket, Thailand

Rolls-Royce has opened a new Boutique showroom on the resort island of Phuket in Thailand. The facility was opened by Paul Harris, Asia Pacific Regional Director for Rolls-Royce Motor Cars, at a grand opening attended by customers, VIP guests, celebrities and members of the media.

DERBY, UK, 14-Mar-2017 — /EuropaWire/ — The 280 square metre showroom provides space for two Rolls-Royce motor cars, an atelier style customer configuration area including colour and trim samples, and a unique lounge area.

Speaking at the opening, Paul Harris said, “This is the third Rolls-Royce showroom in Thailand, underlining yet again the resilience of the country’s economy and appetite for super-luxury. We have observed that Phuket is increasingly a home and resort destination for a sizeable group of successful individuals from Thailand and other countries. Phuket’s economic growth and development make it an attractive location for us to have a presence. Rolls-Royce will be the pinnacle brand in a burgeoning luxury sector on the island, with cars like the stylish two door Wraith or the Dawn drophead, designed for a more casual and social experience.”

The General Manager for Rolls-Royce Motor Cars Phuket, Sunthornpan Dhechatech said, “The investment in our new Boutique showroom has grown from our successful business partnership in Thailand with Rolls-Royce Motor Cars. Working closely with the Asia Pacific Regional Office, we are adopting a contemporary, luxury lifestyle approach consistent with our customers’ way of life in Phuket. The new showroom also serves as a regional focal point for customers in nearby provinces.”

Bespoke is Rolls-Royce, Rolls-Royce is Bespoke
Designed to aid customers in the creative process of commissioning a Rolls-Royce motor car, the two-car Boutique showroom allows customers to select from an unlimited choice of woods, leathers or colour palette.

The Rolls-Royce Bespoke programme allows customers to personalise their motor car to their exact and individual taste, from a treadplate to headrests or more complex accessories such as a picnic set or luggage that is designed for their exact needs. Customers have been known to use wood from their own orchard or to specify their own personal paints.



Hal Serudin
Rolls-Royce Motor Cars

Tel: +65-6838-9675
Fax: +65-6838-9671

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