Rivoli Group’s Eyewear Retail Stores based on the ZEISS Experience concept awarded “Most Admired Store Design” in the Middle East

Redesign of EyeZone stores based on the ZEISS Experience concept sets new standards for eyecare

Aalen, Germany / Dubai, UAE, 27-11-2013 — /EuropaWire/ — Rivoli Group, one of the largest luxury lifestyle retailers in the Middle East, has been awarded the “Most Admired Retailer of the Year – Luxury” for the 3rd consecutive year in 2013. For the first time it won the “Most Admired Store Design of the Year” award for its EyeZone stores which were redesigned based on the ZEISS Experience concept in the past months.

Excellence, quality assurance and rewards have always been the cornerstones of the Rivoli ‘R’ philosophy on which the group has built and sustained its reputation over the years. Meanwhile, EyeZone – the premium eyewear retail division of the Rivoli Group – has overhauled its 15 stores in close collaboration with ZEISS. The refurbished store environment is wrapped in an extraordinary design robe to showcase an array of designer eyewear brands and offer the finest quality eye care in the region, following the ZEISS Experience concept.

“On behalf of the ZEISS Vision Care business group I would like to congratulate Rivoli Group and the EyeZone team for their award winning work. We are pleased that the results of our cooperation are appreciated by both, customers and external experts”, said Rolf Herrmann, ZEISS Vision Care’s Commercial Director MENA. “With ZEISS Experience we offer opticians an outstanding and unique way to combine their professional experience with the offers and power of a leading brand.”

The partner program “ZEISS Experience” stands for a business model that allows ZEISS to tailor an individual business proposition for selected business partners to reach a common goal: growth by delivering a differentiated consumer shopping experience at the ZEISS-branded stores. Eye care professionals working in such stores are trained and constantly coached to exploit the ZEISS superior optical technology and to empower consumers to choose the most beneficial customized lens solutions for their needs.

“In 2010 we established the first ZEISS Vision Care customer service center in the Middle East, based in Dubai”, said Herrmann. “And our main goal is to enable opticians and retailers to bring the best possible eye care experience to their customers. The success of Rivoli Group’s EyeZone stores makes us confident that ZEISS Experience is providing eye care professionals with advantages that help to grow their business.”

The RetailME Awards is an annual ceremony rewarding achievements, retail excellence and performance in the Middle East’s retail channel, tendered annually by IMAGES RetailME, the leading retail business magazine in the Middle East.

As one of the world´s leading manufacturers, the ZEISS Vision Care business group combines ophthalmic expertise and solutions with an international brand. The business group develops and produces technologically excellent instruments and offerings for the entire eyeglass value chain. With around 9,500 employees, the business group is one of the world’s leading providers of eyeglass lenses and generated revenue totalling 860 million euros in fiscal year 2011/12.

Joachim Kuss
Carl Zeiss Vision
Phone: +49 7361 5578-1295
E-Mail:  joachim.kuss@zeiss.com


Award-Winning EyeZone Store at Al Wahda Mall – based on the ZEISS Experience Concept. [Photo: Courtesy of Rivoli Group]

Award-Winning EyeZone Store at Al Wahda Mall – based on the ZEISS Experience Concept.
[Photo: Courtesy of Rivoli Group]


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