PR Distribution Report [090420181404333748573127700]

v.3.690


REPORT DETAILS
PR Distribution Report ID: 090420181404333748573127700
PR Distribution Campaign ID: 1404333748573127700
Customer: stephen@ridesunday.com
Email for Contacts: stephen@ridesunday.com
Press Release: International Day of Riding Announced link opens in a new window
Press Release language: English
PR released on: Apr 9, 2018
Report started on: Apr 9, 2018
Report last updated on: Apr 20, 2018*

* Frequent updates on your PR distribution report are only done during the active period of your PR campaign. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. You’ll be notified via an email if such an update has been made in future on your PR distribution report.
PR campaign duration:
The campaign duration depends on the PR distribution budget.
(Apr 9, 2018 – Apr 20, 2018 ~ 11 days)
Is PR campaign active?
The active period of your PR distribution campaign depends on the PR distribution budget.
No. The active period of your PR distribution campaign is over*.

Extend PR campaign & reach?

* Even if the active period of your PR distribution campaign is over, your press release remains alive and is up and running on EuropaWire and all the places it has been published on, released via, submitted to and appeared on. The active period of your PR distribution campaign depends on the PR distribution budget and can be anything between one week and 30+ days if larger PR distribution budgets are used. During the active period of your PR distribution campaign, EuropaWire uses its news-wire platform and market insights to proactively engage in leveraging some of today’s most sophisticated and precise multi-channel targeting options available online to source and reach out to the audience that might be interested in and engage with your PR message based on your targeting preferences. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
PR report observed period:
The observed period for the PR distribution report depends on the PR distribution campaign duration.
(Apr 9, 2018 – Apr 20, 2018 ~ 11 days)*

*The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
Report in progress: No
Report is completed: Yes
PR distribution budget for Netherlands (EU): €99
PR distribution budget for Denmark (EU): €99
PR distribution budget (total): €198
Total reach: 76,914+ (Apr 9, 2018 – Apr 20, 2018 ~ 11 days)
Reach level:
Indicates how optimal your reach is versus the average for the PR distribution budget employed.
Reach level~62%*

* Please note that while this indicator looks into how your reach performed towards the average for the same PR budget, targeting different countries, markets and audiences usually results in significantly different reach level for PR distribution campaigns with the same PR budgets.
TABLE OF CONTENT
1) Where did we publish on, release via and submit to…
2) Who did we target, where and how…
3) Who did we reach out to…
4) Who engaged…
5) Insights…
6) Extend…
WHERE DID WE PUBLISH…
Your press release has been published on, released via, submitted to, and appeared on EuropaWire, the Internet, Web, Search engines, the Blogosphere, News, News aggregators, Social media, etc.
Site URL
EuropaWire: Press release page:

https://news.europawire.eu/international-day-of-riding-announced-27700/eu-press-release/2018/04/09/

Categories:

https://news.europawire.eu/automotive/
https://news.europawire.eu/denmark/
https://news.europawire.eu/netherlands/
https://news.europawire.eu/news/
https://news.europawire.eu/non-profit/
https://news.europawire.eu/society/
https://news.europawire.eu/sports/

Tags:

https://news.europawire.eu/press-releases-tagged-with/bike/
https://news.europawire.eu/press-releases-tagged-with/charity/
https://news.europawire.eu/press-releases-tagged-with/donations/
https://news.europawire.eu/press-releases-tagged-with/fundraisers/
https://news.europawire.eu/press-releases-tagged-with/fundraising/
https://news.europawire.eu/press-releases-tagged-with/harley-davidson-motorcycles/
https://news.europawire.eu/press-releases-tagged-with/international-day-of-riding/
https://news.europawire.eu/press-releases-tagged-with/mark-hawwa/
https://news.europawire.eu/press-releases-tagged-with/motorcycle/
https://news.europawire.eu/press-releases-tagged-with/motorcycling-community/
https://news.europawire.eu/press-releases-tagged-with/motorcyclists/
https://news.europawire.eu/press-releases-tagged-with/peer-to-peer-fundraising-platform/
https://news.europawire.eu/press-releases-tagged-with/revit/
https://news.europawire.eu/press-releases-tagged-with/ride-sunday-2018/
https://news.europawire.eu/press-releases-tagged-with/riding/
https://news.europawire.eu/press-releases-tagged-with/riding-for-a-cause/
https://news.europawire.eu/press-releases-tagged-with/royal-enfield/
https://news.europawire.eu/press-releases-tagged-with/stephen-broholm/
https://news.europawire.eu/press-releases-tagged-with/triumph-motorcycles/

Google: https://www.google.com/search?hl=en&noj=1
Google News: https://www.google.com/search?q=
Bing News: https://www.bing.com/news/search?q=…
Apple News:
(To view this channel open the link on an iPad, iPhone, or iPod touch with iOS 9 or later and Apple News)
https://apple.news/TgIdasElxRICK2SON_8eNPw
Yahoo Search: http://search.yahoo.com/search?…
Bing Search: http://www.bing.com/search?…
Blogosphere: http://www.blogsearchengine.org/search.html?cx=
Twitter: https://twitter.com/europawire

https://twitter.com/europawire/status/984753659518050305
https://t.co/RT4bSyCuIO
https://twitter.com/hashtag/bike?src=hash
https://twitter.com/hashtag/motorcycle?src=hash
https://twitter.com/hashtag/ride?src=hash
https://twitter.com/hashtag/riding?src=hash
https://twitter.com/hashtag/charity?src=hash
https://twitter.com/hashtag/donation?src=hash
https://twitter.com/hashtag/fundraising?src=hash
https://twitter.com/hashtag/fiets?src=hash
https://twitter.com/hashtag/fietsers?src=hash
https://twitter.com/hashtag/fietsnieuws?src=hash
https://twitter.com/nieuwsmotor
https://twitter.com/MotorroutesNet
https://twitter.com/motorfreaks
https://twitter.com/motornl
https://twitter.com/Feltetdk
https://twitter.com/veloropa
https://twitter.com/Cykelmagasinet
https://t.co/t8Q4Pe5uAd
https://twitter.com/search?q=place%3A99cdab25eddd6bce
https://twitter.com/leon_barge
https://twitter.com/CorLamers5
https://twitter.com/madsxhr
https://twitter.com/FarzadMoradi18
https://twitter.com/travelprnewscom
https://twitter.com/eprnetwork
https://twitter.com/europawire
https://twitter.com/ride_sunday
https://twitter.com/MarkHawwa
https://twitter.com/MovemberAUS
https://twitter.com/ride_sunday
https://twitter.com/MarkHawwa
https://twitter.com/MovemberAUS
https://twitter.com/MovemberUK
https://twitter.com/MovemberIreland

https://twitter.com/europawire/status/984755444064378880
https://twitter.com/hashtag/RideSunday?src=hash
https://twitter.com/hashtag/motorcyclists?src=hash
https://twitter.com/hashtag/charity?src=hash
https://t.co/RT4bSyCuIO
https://twitter.com/hashtag/bike?src=hash
https://twitter.com/hashtag/motorcycle?src=hash
https://twitter.com/hashtag/ride?src=hash
https://twitter.com/hashtag/riding?src=hash
https://twitter.com/hashtag/donation?src=hash
https://twitter.com/hashtag/fundraising?src=hash
https://twitter.com/hashtag/fiets?src=hash
https://twitter.com/hashtag/fietsers?src=hash
https://twitter.com/hashtag/fietsnieuws?src=hash
https://twitter.com/racefietsblog
https://twitter.com/fietsmagazine
https://twitter.com/fietssportmag
https://t.co/OpxOWdgghS
https://twitter.com/search?q=place%3A99cdab25eddd6bce
https://twitter.com/RoMaNs15016478
https://twitter.com/nimababaiee
https://twitter.com/azardokht1999
https://twitter.com/CorLamers5
https://twitter.com/Soheil90bi
https://twitter.com/FarzadMoradi18
https://twitter.com/miti_dariush
https://twitter.com/travelprnewscom
https://twitter.com/eprnetwork
https://twitter.com/ride_sunday
https://twitter.com/MarkHawwa
https://twitter.com/MovemberAUS
https://twitter.com/ride_sunday
https://twitter.com/MarkHawwa
https://twitter.com/MovemberAUS
https://twitter.com/MovemberUK
https://twitter.com/MovemberIreland

https://twitter.com/europawire/status/984757034670321666
https://twitter.com/hashtag/Motorcycles?src=hash
https://twitter.com/hashtag/RideSunday?src=hash
https://twitter.com/hashtag/motorcycling?src=hash
https://t.co/RT4bSyCuIO
https://twitter.com/hashtag/bike?src=hash
https://twitter.com/hashtag/ride?src=hash
https://twitter.com/hashtag/riding?src=hash
https://twitter.com/hashtag/charity?src=hash
https://twitter.com/hashtag/donation?src=hash
https://twitter.com/hashtag/fundraising?src=hash
https://t.co/OzHgdIhU1l
https://twitter.com/search?q=place%3A99cdab25eddd6bce
https://twitter.com/MelisaHalley
https://twitter.com/maikelmikem
https://twitter.com/MyrioZ
https://twitter.com/erfan_pendar
https://twitter.com/CorLamers5
https://twitter.com/Aiemfaeck
https://twitter.com/travelprnewscom
https://twitter.com/eprnetwork
https://twitter.com/europawire
https://twitter.com/harleydavidson
https://twitter.com/REVIT
https://twitter.com/OfficialTriumph
https://twitter.com/harleydavidson
https://twitter.com/REVIT
https://twitter.com/OfficialTriumph
https://twitter.com/royalenfield
https://twitter.com/ride_sunday
https://twitter.com/MarkHawwa

https://twitter.com/europawire/status/984758599208591360
https://twitter.com/hashtag/riders?src=hash
https://twitter.com/hashtag/donations?src=hash
https://twitter.com/hashtag/charity?src=hash
https://t.co/RT4bSyCuIO
https://twitter.com/hashtag/bike?src=hash
https://twitter.com/hashtag/motorcycle?src=hash
https://twitter.com/hashtag/ride?src=hash
https://twitter.com/hashtag/riding?src=hash
https://twitter.com/hashtag/fundraising?src=hash
https://t.co/z9WP69imFs
https://twitter.com/search?q=place%3A99cdab25eddd6bce
https://twitter.com/FarzadMoradi18
https://twitter.com/travelprnewscom
https://twitter.com/eprnetwork
https://twitter.com/europawire
https://twitter.com/ride_sunday
https://twitter.com/MarkHawwa
https://twitter.com/MovemberAUS
https://twitter.com/ride_sunday
https://twitter.com/MarkHawwa
https://twitter.com/MovemberAUS
https://twitter.com/MovemberUK
https://twitter.com/MovemberIreland
https://twitter.com/harleydavidson
https://twitter.com/REVIT
https://twitter.com/OfficialTriumph
https://twitter.com/royalenfield

https://twitter.com/eprnetwork/status/985455359656648704

https://twitter.com/eprnetwork/status/985456225625235456
https://twitter.com/hashtag/RIDERS?src=hash
https://twitter.com/hashtag/DONATIONS?src=hash
https://twitter.com/hashtag/CHARITY?src=hash
https://t.co/SvTsA2sDXg
https://twitter.com/hashtag/nonprofit?src=hash
https://twitter.com/europawire

Facebook: https://www.facebook.com/EuropaWire

https://www.facebook.com/EuropaWire/posts/1355780504567404
https://www.facebook.com/hashtag/motorcycles?source=feed_text
https://www.facebook.com/hashtag/ridesunday?source=feed_text
https://www.facebook.com/hashtag/motorcycling?source=feed_text
https://www.facebook.com/hashtag/bike?source=feed_text
https://www.facebook.com/hashtag/motorcycle?source=feed_text
https://www.facebook.com/hashtag/ride?source=feed_text
https://www.facebook.com/hashtag/riding?source=feed_text
https://www.facebook.com/hashtag/charity?source=feed_text
https://www.facebook.com/hashtag/donation?source=feed_text
https://www.facebook.com/hashtag/fundraising?source=feed_text
https://www.facebook.com/hashtag/fiets?source=feed_text
https://www.facebook.com/hashtag/fietsers?source=feed_text
https://www.facebook.com/hashtag/fietsnieuws?source=feed_text
https://www.facebook.com/harley-davidson/?fref=mentions
https://www.facebook.com/revit/?fref=mentions
https://www.facebook.com/TriumphMotorcyclesGlobal/?fref=mentions
https://www.facebook.com/Royal-Enfield-199742180050813/?fref=mentions
https://www.facebook.com/ridesunday/?fref=mentions
https://www.facebook.com/MovemberUK/?fref=mentions
https://www.facebook.com/MovemberAustralia/?fref=mentions
https://www.facebook.com/EuropaWire/photos/a.450468198431977.1073741825.149517881860345/1355778574567597/?type=3

https://www.facebook.com/EuropaWire/posts/1355796454565809
https://www.facebook.com/hashtag/riders?source=feed_text
https://www.facebook.com/hashtag/donations?source=feed_text
https://www.facebook.com/hashtag/bike?source=feed_text
https://www.facebook.com/hashtag/motorcycle?source=feed_text
https://www.facebook.com/hashtag/ride?source=feed_text
https://www.facebook.com/hashtag/riding?source=feed_text
https://www.facebook.com/hashtag/charity?source=feed_text
https://www.facebook.com/hashtag/donation?source=feed_text
https://www.facebook.com/hashtag/fundraising?source=feed_text
https://www.facebook.com/hashtag/fiets?source=feed_text
https://www.facebook.com/hashtag/fietsers?source=feed_text
https://www.facebook.com/hashtag/fietsnieuws?source=feed_text
https://www.facebook.com/EuropaWire/photos/a.450468198431977.1073741825.149517881860345/1355783604567094/?type=3

Instagram: N/A
G+ https://plus.google.com/+EuropaWire

https://plus.google.com/+EuropaWire/posts/FPDbbAjkUVP
https://plus.google.com/s/%23MOTORCYCLES/posts
https://plus.google.com/s/%23RIDESUNDAY/posts
https://plus.google.com/s/%23MOTORCYCLING/posts
https://plus.google.com/s/%23bike/posts
https://plus.google.com/s/%23motorcycle/posts
https://plus.google.com/s/%23ride/posts
https://plus.google.com/s/%23riding/posts
https://plus.google.com/s/%23charity/posts
https://plus.google.com/s/%23donation/posts
https://plus.google.com/s/%23fundraising/posts
https://plus.google.com/s/%23fiets/posts
https://plus.google.com/s/%23fietsers/posts
https://plus.google.com/s/%23fietsnieuws/posts
https://plus.google.com/114794202754969484313
https://plus.google.com/107500579772587858553
https://plus.google.com/114977608960438917497
https://plus.google.com/111526741904449114256
https://plus.google.com/108368147551831090433

https://plus.google.com/+EuropaWire/posts/PsmPMxDttYZ
https://plus.google.com/s/%23RIDERS/posts
https://plus.google.com/s/%23DONATIONS/posts
https://plus.google.com/s/%23bike/posts
https://plus.google.com/s/%23motorcycle/posts
https://plus.google.com/s/%23ride/posts
https://plus.google.com/s/%23riding/posts
https://plus.google.com/s/%23charity/posts
https://plus.google.com/s/%23donation/posts
https://plus.google.com/s/%23fundraising/posts
https://plus.google.com/s/%23fiets/posts
https://plus.google.com/s/%23fietsers/posts
https://plus.google.com/s/%23fietsnieuws/posts

Pinterest: https://www.pinterest.com/europawire

https://www.pinterest.com/europawire/automotive/
https://www.pinterest.com/europawire/non-profit/
https://www.pinterest.com/europawire/sports/
https://www.pinterest.com/pin/399413060697193639/
https://www.pinterest.com/pin/399413060697193640/
https://www.pinterest.com/pin/399413060697193642/
https://www.pinterest.com/pin/399413060697193646/
https://www.pinterest.com/pin/399413060697193647/
https://www.pinterest.com/pin/399413060697193648/

Flipboard: https://flipboard.com/@europawire

https://flipboard.com/@europawire/europawire-t5lr53afy
https://flipboard.com/@europawire/automotive-h3ovdg3vy
https://flipboard.com/@europawire/non-profit-4j3auo1iy
https://flipboard.com/@europawire/sports-16l0uh3fy

crunchbase:

https://www.crunchbase.com/organization/harley-davidson-motor-company
https://www.crunchbase.com/organization/royal-enfield
https://www.crunchbase.com/organization/triumph-motorcycles
https://www.crunchbase.com/organization/movember

Paper.li: https://paper.li/e-1431004197
EPR NON PROFIT NEWS:

https://www.eprnonprofitnews.com/2018/04/15/ride-sunday-hundreds-of-thousands-of-riders-around-the-world-expected-to-take-to-the-streets-with-over-1m-of-donations-anticipated-for-50-plus-charity-beneficiaries-32984/
https://www.eprnonprofitnews.com/category/charity/
https://www.eprnonprofitnews.com/category/charity-cause/
https://www.eprnonprofitnews.com/category/charity-organizations/
https://www.eprnonprofitnews.com/category/donation/
https://www.eprnonprofitnews.com/category/fundraising/
https://www.eprnonprofitnews.com/category/non-profit/
https://www.eprnonprofitnews.com/tag/charity/
https://www.eprnonprofitnews.com/tag/donations/
https://www.eprnonprofitnews.com/tag/fundraisers/
https://www.eprnonprofitnews.com/tag/fundraising/
https://www.eprnonprofitnews.com/tag/movember/
https://www.eprnonprofitnews.com/tag/movember-australia/
https://www.eprnonprofitnews.com/tag/movember-ireland/
https://www.eprnonprofitnews.com/tag/movember-uk/
https://www.eprnonprofitnews.com/tag/peer-to-peer-fundraising-platform/
https://www.eprnonprofitnews.com/tag/ride-sunday/
https://www.eprnonprofitnews.com/tag/ride-sunday-2018/
https://www.eprnonprofitnews.com/tag/riding-for-a-cause/

WHO DID WE TARGET…
Countries, markets, verticals, audiences, interests, industries, categories, keywords, tags, etc.
Countries: Netherlands (EU)
Denmark (EU)
Language: English
Regions, Metros, DMAs, Cities, Towns, etc.: N/A
Industries: Automotive, Non Profit, Society, Sports, etc.
Markets / Verticals: motorcycle, riding, charity, fundraising, etc.
Audiences: Internet, search engines and social media users living/residing in Netherlands (EU), Denmark (EU) using English language and with identified interests like bike, motorcycle, ride, riding, charity, donation, fundraising, fiets, fietsers, fietsnieuws, etc.
Age: 18-65
Gender: All
Interests: bike, motorcycle, ride, riding, charity, donation, fundraising, fiets, fietsers, fietsnieuws, etc.
Categories, Keywords, Tags: Automotive, Non Profit, Society, Sports, Bike, charity, donations, fundraisers, fundraising, Harley-Davidson Motorcycles, international day of riding, Mark Hawwa, Motorcycle, motorcycling community, motorcyclists, peer-to-peer fundraising platform, REV’IT!, Ride Sunday 2018, riding, riding for a cause, Royal Enfield, Stephen Broholm, Triumph Motorcycles, fiets, fietsers, fietsnieuws, etc.
Platforms: Desktop, mobile
WHO DID WE REACH OUT TO…
Total targeted reach, social media reach, followers, subscribers, etc.
Total generic reach: 24,389 people (Apr 9, 2018 – Apr 20, 2018 ~ 11 days)
Total generic video views: 0 people (Apr 9, 2018 – Apr 20, 2018 ~ 11 days)
Total targeted reach: 52,525 people (Apr 9, 2018 – Apr 20, 2018 ~ 11 days)
Total targeted video views: 0 people (Apr 9, 2018 – Apr 20, 2018 ~ 11 days)
–Cost per PR targeted reach: €0.0037
–Cost per PR targeted video view: €0.00
In Netherlands (EU):
–Total targeted reach: 36,384 people (Apr 9, 2018 – Apr 20, 2018 ~ 11 days)
–Total targeted video views: 0 people (Apr 9, 2018 – Apr 20, 2018 ~ 11 days)
—-Cost per PR targeted reach: €0.0027
—-Cost per PR targeted video view: €0.00
In Denmark (EU):
–Total targeted reach: 16,141 people (Apr 9, 2018 – Apr 20, 2018 ~ 11 days)
–Total targeted video views: 0 people (Apr 9, 2018 – Apr 20, 2018 ~ 11 days)
—-Cost per PR targeted reach: €0.0061
—-Cost per PR targeted video view: €0.00
Total reach:
(generic + targeted)
76,914 people (Apr 9, 2018 – Apr 20, 2018 ~ 11 days)
Cost per PR total reach: €0.0025
Who did we reach: 52,525+ internet, search engines and social media users living/residing in Netherlands (EU), Denmark (EU) using English language and with identified interests like bike, motorcycle, ride, riding, charity, donation, fundraising, fiets, fietsers, fietsnieuws, etc.
Combined number of followers the PR reached out to:
(Twitter, FB, G+, incl. re-tweets, likes, shares, etc.)
16,330+
Cost per follower reach: €0.012
High profile European influencers reached: 200+

(European/EU politicians, policy makers, government leaders, environmentalists, industrialists, bankers, financiers, c-level execs, top-level managers, professionals, consultants, analysts, investors, high networth individuals, etc.)
Cost per influencer reach: €0.99
Related accounts reached out with your PR message:
(This may also include entities, individuals, accounts, etc. associated with your press release)
RIDE SUNDAY
@ride_sunday
https://facebook.com/ridesunday

MARK HAWWA
@MarkHawwa

MOVEMBER AUSTRALIA
@MovemberAUS

MOVEMBER UK
@MovemberUK

Movember Ireland
@MovemberIreland

HARLEY-DAVIDSON
@harleydavidson

REV’IT!
@REVIT

TRIUMPH MOTORCYCLES
@OfficialTriumph

ROYAL ENFIELD
@royalenfield

Relevant entities, media outlets, editorial desks, journalists, bloggers, influencers, social media accounts, etc. reached out with your PR message:

nieuwsmotor
motorroutes.net
Motorfreaks
MotoPlus
MOTOR.nl
Racefietsblog.nl
Fiets Magazine
Fietssport
NTFU Wielersportbond
NTFU – Start2Bike
Motorrad Danmark
Feltet.dk
Veloropa
Cykelmagasinet

@nieuwsmotor
@nieuwsmotor (FB)
@MotorroutesNet
@motorfreaks
@motoplusmagazine
@motornl
@racefietsblog
@racefietsblog (FB)
@fietsmagazine
@fietssportmag
@NTFU
@Start2BikeNL
@MotorradDanmark
@Feltetdk
@veloropa
@Cykelmagasinet

WHO ENGAGED…
PR title views and displays, PR reads, engagements, social media insights, analytics and metrics, mentions, interactions, likes, tweets/retweets, shares, comments, replies, etc.
Total PR title views/displays:
(generic + targeted)
76,914+ people
Total PR video views:
(generic + targeted)
0 people
Cost per PR title view: €0.0025
Cost per PR video view: €0.00
PR total reads: 1,988* people read*** your press release
(Apr 9, 2018 – Apr 20, 2018 ~ 11 days**)

* The total PR reads number above is not final. It only covers the observed period for the PR distribution report, which is the active period of your PR campaign, which on itself depends on the PR distribution budget employed. The total number of people who will read your press release is highly likely to increase over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account.

** The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.

*** Read definition: For the sake of the metrics the read is considered and only counted as such, if the following conditions are met: 1) The press release page has fully been loaded in the browser and the time spent on the page by the visitor is at least 30 seconds; 2) An IP address is only counted once per 24 hours regardless how many times the same IP returned on the press release content; 3) Press release content viewed on social media sites do count as reads if and only when there are clear engagements (e.g. likes/loves, shares, tweets, re-tweets, etc.) reported by the respective social media accounts’ metrics and we have an access to and control over those accounts the event/engagement happened on in order to confirm/vitrify; 4) PR title viewed as well as PR title + excerpts viewed, either on the site or on social media accounts and third party sites and places, do NOT count as reads for the purpose of this report; 5) In general and by default press release reads are always more than what we can duly report in our press release distribution reports as we CANNOT gather data for press release content views, reads, shares, mentions, references, etc., on third party sites, social media accounts, private emails and communications (messengers, etc.) that are beyond our control and we have no access to their analytics and metrics; 6) Press release title and content, either partly or in its entirety, displayed, or served to viewers in the form of impressions, either on site, on third party sites or on social media, are not included in the metrics of this report as qualified reads, as we cannot tell how many of those displays/impressions can really be considered as qualified reads (e.g. no reliable data on how long the viewer engaged with the PR content AND/OR not sure whether the viewer was actually interested in what was displayed to her/him). However, it is realistic to assume certain amount of those displays and impressions can also be considered as qualified reads for the metrics of this report. We however, cannot report how many of them qualify as real reads of the press release, hence, do not have them included in this report; 7) And in general all views and reads, having occurred on sites, places and accounts we were not made aware of upon the closure of this PR distribution report are NOT counted and included in as reads; 8) Bots, in any form, type and shape, are by default excluded from the metrics of this report, whenever detected, known and possible.
In Netherlands (EU):
–Targeted PR title views/displays: 36,384+
–Targeted reads: 272 targeted people read your press release (Apr 9, 2018 – Apr 20, 2018 ~ 11 days)
–Cost per PR targeted read: €0.36
–PR title views / PR reads ratio: 0.74%
In Denmark (EU):
–Targeted PR title views/displays: 16,141+
–Targeted reads: 169 targeted people read your press release (Apr 9, 2018 – Apr 20, 2018 ~ 11 days)
–Cost per PR targeted read: €0.58
–PR title views / PR reads ratio: 1.04%
Overall cost per PR read: €0.099
Overall PR title views / PR reads ratio: 2.58%
Who read*** your press release: 1,988 of which 441**** precisely targeted individuals living/residing in Netherlands (EU), Denmark (EU) that speak/read English and are interested in and like bike, motorcycle, ride, riding, charity, donation, fundraising, fiets, fietsers, fietsnieuws, etc.



*** Read definition: For the sake of the metrics the read is considered and only counted as such, if the following conditions are met: 1) The press release page has fully been loaded in the browser and the time spent on the page by the visitor is at least 30 seconds; 2) An IP address is only counted once per 24 hours regardless how many times the same IP returned on the press release content; 3) Press release content viewed on social media sites do count as reads if and only when there are clear engagements (e.g. likes/loves, shares, tweets, re-tweets, etc.) reported by the respective social media accounts’ metrics and we have an access to and control over those accounts the event/engagement happened on in order to confirm/vitrify; 4) PR title viewed as well as PR title + excerpts viewed, either on the site or on social media accounts and third party sites and places, do NOT count as reads for the purpose of this report; 5) In general and by default press release reads are always more than what we can duly report in our press release distribution reports as we CANNOT gather data for press release content views, reads, shares, mentions, references, etc., on third party sites, social media accounts, private emails and communications (messengers, etc.) that are beyond our control and we have no access to their analytics and metrics; 6) Press release title and content, either partly or in its entirety, displayed, or served to viewers in the form of impressions, either on site, on third party sites or on social media, are not included in the metrics of this report as qualified reads, as we cannot tell how many of those displays/impressions can really be considered as qualified reads (e.g. no reliable data on how long the viewer engaged with the PR content AND/OR not sure whether the viewer was actually interested in what was displayed to her/him). However, it is realistic to assume certain amount of those displays and impressions can also be considered as qualified reads for the metrics of this report. We however, cannot report how many of them qualify as real reads of the press release, hence, do not have them included in this report; 7) And in general all views and reads, having occurred on sites, places and accounts we were not made aware of upon the closure of this PR distribution report are NOT counted and included in as reads; 8) Bots, in any form, type and shape, are by default excluded from the metrics of this report, whenever detected, known and possible.



**** The difference between the number of total reads and the number of the precisely targeted individuals who read the press release as reported above is the number of people who have actually been confirmed to have read your press release, according to our measurement tools and methods, but were not verified/confirmed/identified as targeted ones through out our channels, accounts and analytics (e.g. readers coming from countries/markets outside the ones included in the PR distribution campaign’s targeting preferences; readers generally classified as generic ones; readers who have read the press release via proxy services, among others).

PR shares: 2
PR likes: 3
PR G+: 2
PR LinkedIn: 0
PR tweets/re-tweets/likes: 50
PR Pinterest: 6
PR Flipboard: 4
PR reactions / comments:
EuropaWire, Search engines, news, Blogosphere, social media, etc.
1

* Please note that PR reactions and comments may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR reactions and comments, if any, may be included in future updates on this PR distribution report.
PR mentions:
Third party mentions online as a result of your press release on EuropaWire.
1

* Please note that PR mentions may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR mentions, if any, may be included in future updates on this PR distribution report.
INSIGHTS…
PR insights, analyses, rates, averages, conclusions, etc.
Budget vs. target:
Reads vs. target:
Engagement vs. target:
Reach vs. budget:
Reads vs. budget:
Engagement vs. budget:
Reads vs. reach:
Engagement vs. reads:
Engagement vs. reach:
Language vs. target:
Reads vs. language:
Engagement vs. language:
Title vs. audience:
Title vs. target:
Reads vs. title:
EXTEND…
Extend PR distribution campaing to increase reach and engagement, etc.
Extend PR campaign & reach: Based on the PR distribution budget you choose from below, we’ll extend your existing PR distribution campaign for the same press release by using the same settings, preferences, targeting options, etc. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.



-END-
GENERAL NOTES:

Should you have any questions about this report, please contact us at info@europawire.eu.Many of the figures, numbers and values included in the PR distribution report above are not final. The current PR distribution report only covers the active period of your PR distribution campaign, which on itself depends on the PR distribution budget employed. Many of the numbers above are highly likely to increase and change over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account.

Please note that while this PR distribution report is not behind secure page, it is not publicly accessible and unless you give the URL (the web address) away for other people to see it, there is no other way for somebody else to find it out on the Web. No sensitive, private or financial information, if ever made available to us, will ever be published in this report section.

The information in this PR distribution report was factually accurate on the date of its last update (date shown above). This PR distribution report remains on EuropaWire website for historical purposes only. EuropaWire assumes no duty to update the information to reflect subsequent developments beyond the period of the active PR distribution campaign. Readers should not rely upon the information in this PR distribution report as current or accurate after date it was last updated on.

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Editorial Staff
EuropaWire