v.3.517
 REPORT DETAILS |
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| PR Distribution Report ID: | 02042019427915524395923200 |
| PR Distribution Campaign ID: | 427915524395923200 |
| Customer: | sagan@gosbdc.com |
| Email for Contacts: | sagan@brandllama.com |
| Press Release: | ASI Technologies Focuses on the future as ASI Drives, and New AGV Pallet Robot, FRED2500 |
| Press Release language: | English |
| PR released on: | Apr 2, 2019 |
| Report started on: | Apr 2, 2019 |
| Report last updated on: | May 2, 2019* * Frequent updates on your PR distribution report are only done during the active period of your PR campaign. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. You’ll be notified via an email if such an update has been made in future on your PR distribution report. |
| PR campaign duration: The campaign duration depends on the PR distribution budget. |
(Apr 2, 2019 – Apr 30, 2019 ~ 28 days) |
| Is PR campaign active? The active period of your PR distribution campaign depends on the PR distribution budget. |
No. The active period of your PR distribution campaign is over*. Extend PR campaign & reach? * Even if the active period of your PR distribution campaign is over, your press release remains alive and is up and running on EuropaWire and all the places it has been published on, released via, submitted to and appeared on. The active period of your PR distribution campaign depends on the PR distribution budget and can be anything between one week and 30+ days if larger PR distribution budgets are used. During the active period of your PR distribution campaign, EuropaWire uses its news-wire platform and market insights to proactively engage in leveraging some of today’s most sophisticated and precise multi-channel targeting options available online to source and reach out to the audience that might be interested in and engage with your PR message based on your targeting preferences. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report. |
| PR report observed period: The observed period for the PR distribution report depends on the PR distribution campaign duration. |
(Apr 2, 2019 – Apr 30, 2019 ~ 28 days)* *The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report. |
| Report in progress: | No |
| Report is completed: | Yes |
| PR distribution budget: | €199 |
| Total reach: | 105,293+ (Apr 2, 2019 – Apr 30, 2019 ~ 28 days) |
| Reach level: Indicates how optimal your reach is versus the average for the PR distribution budget employed. |
 ~36%** Please note that while this indicator looks into how your reach performed towards the average for the same PR budget, targeting different countries, markets and audiences usually results in significantly different reach level for PR distribution campaigns with the same PR budgets. |
| TABLE OF CONTENT |
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1) Where did we publish on, release via and submit to… 2) Who did we target, where and how… 3) Who did we reach out to… 4) Who engaged… 5) Insights… 6) Extend… |
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| WHERE DID WE PUBLISH… Your press release has been published on, released via, submitted to, and appeared on EuropaWire, the Internet, Web, Search engines, the Blogosphere, News, News aggregators, Social media, etc. |
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| Site | URL |
| EuropaWire: | Press release page:
ASI Technologies Focuses on the future as ASI Drives, and New AGV Pallet Robot, FRED2500 Categories: https://news.europawire.eu/automotive/ Tags: https://news.europawire.eu/press-releases-tagged-with/advanced-gear-processing/ |
| Google: | https://www.google.com/search?hl=en&noj=1… |
| Google News: | https://www.google.com/search?q=… |
| Bing News: | https://www.bing.com/news/search?q=…… |
| Apple News: (To view this channel open the link on an iPad, iPhone, or iPod touch with iOS 9 or later and Apple News) |
https://apple.news/TgIdasElxRICK2SON_8eNPw |
| Yahoo Search: | http://search.yahoo.com/search?… |
| Bing Search: | http://www.bing.com/search?… |
| Blogosphere: | http://www.blogsearchengine.org/search.html?cx=… |
| Twitter: | https://twitter.com/europawire
ASI Technologies Focuses on the future as ASI Drives, and New AGV Pallet Robot, FRED2500 https://news.europawire.eu/asi-technologies-focuses-on-the-future-as-asi-drives-and-new-agv-pallet-robot-fred2500-923200/eu-press-release/2019/04/02/ #agv #automatedguidedvehicle #palletrobot #wheelgeardrive #warehouseautomation #automation #robotics #ProMatShow #ProMat2019 https://twitter.com/europawire/status/1113038795262263296 ASI Drives, a leading manufacturer of custom engineered gear drives since 1985, has announced a major rebranding, the enhancement of towing functionality with its breakout FRED2500 #AGV https://news.europawire.eu/asi-technologies-focuses-on-the-future-as-asi-drives-and-new-agv-pallet-robot-fred2500-923200/eu-press-release/2019/04/02/ #palletrobot #wheelgeardrive #warehouseautomation #automation https://twitter.com/europawire/status/1113043707866083330 After nearly 35 years, ASI Technologies recently rebranded itself as ASI Drives. The change captures the company’s focus on delivering world-class gear drive solutions to its target markets and providing superior product value for customers https://news.europawire.eu/asi-technologies-focuses-on-the-future-as-asi-drives-and-new-agv-pallet-robot-fred2500-923200/eu-press-release/2019/04/02/ #automation https://twitter.com/europawire/status/1113044924822323200 Doug Fastuca, CEO, ASI Drives: ASI has developed an industry-leading ability to solve problems and offer value to our customers https://news.europawire.eu/asi-technologies-focuses-on-the-future-as-asi-drives-and-new-agv-pallet-robot-fred2500-923200/eu-press-release/2019/04/02/ https://twitter.com/europawire/status/1113047007403433984 Doug Fastuca, CEO, ASI Drives: We continue to innovate our gear and motor technologies with #AGMA Standards, and with the introduction of our FRED #AGV, we’re driving new areas of #performance and #automation https://news.europawire.eu/asi-technologies-focuses-on-the-future-as-asi-drives-and-new-agv-pallet-robot-fred2500-923200/eu-press-release/2019/04/02/ #automatedguidedvehicle #palletrobot https://twitter.com/europawire/status/1113047673744044032 The rebranding further establishes ASI Drives within the #AGV and #warehouse #automation markets, as does the introduction of FRED, ASI’s innovative, self-driving, material-handling vehicle https://news.europawire.eu/asi-technologies-focuses-on-the-future-as-asi-drives-and-new-agv-pallet-robot-fred2500-923200/eu-press-release/2019/04/02/ #automatedguidedvehicle #palletrobot #wheelgeardrive #robotics https://twitter.com/europawire/status/1113048976528375808 FRED is not your typical #AGV. It’s simple to set up, #productive, flexible, safe, and affordable. And w/ the addition of new #towing capabilities, there are a multiple methods and opportunities to move material around your facility https://news.europawire.eu/asi-technologies-focuses-on-the-future-as-asi-drives-and-new-agv-pallet-robot-fred2500-923200/eu-press-release/2019/04/02/ #palletrobot #robotics https://twitter.com/europawire/status/1113049795080413184 ASI Drives will present its innovative, self-driving, material-handling vehicle #FRED2500 at #ProMat2019 in #Chicago (booth #S1061 at McCormick Place) https://news.europawire.eu/asi-technologies-focuses-on-the-future-as-asi-drives-and-new-agv-pallet-robot-fred2500-923200/eu-press-release/2019/04/02/ #agv #automatedguidedvehicle #palletrobot #warehouseautomation #automation #robotics #ProMatShow https://twitter.com/europawire/status/1113051484609003527 ASI Drives will present its innovative, self-driving, material-handling vehicle FRED2500 at ProMat 2019 in Chicago https://twitter.com/eprnetwork/status/1113089222276210688 |
| Facebook: | https://www.facebook.com/EuropaWire
ASI TECHNOLOGIES FOCUSES ON THE FUTURE AS ASI DRIVES, AND NEW AGV PALLET ROBOT, FRED2500 https://www.facebook.com/EuropaWire/posts/1659936094151842 ASI DRIVES, A LEADING MANUFACTURER OF CUSTOM ENGINEERED GEAR DRIVES SINCE 1985, HAS ANNOUNCED A MAJOR REBRANDING, THE ENHANCEMENT OF TOWING FUNCTIONALITY WITH ITS BREAKOUT FRED2500 #AGV https://www.facebook.com/EuropaWire/posts/1659936780818440 AFTER NEARLY 35 YEARS, ASI TECHNOLOGIES RECENTLY REBRANDED ITSELF AS ASI DRIVES. THE CHANGE CAPTURES THE COMPANY’S FOCUS ON DELIVERING WORLD-CLASS GEAR DRIVE SOLUTIONS TO ITS TARGET MARKETS AND PROVIDING SUPERIOR PRODUCT VALUE FOR CUSTOMERS https://www.facebook.com/EuropaWire/posts/1659937794151672 DOUG FASTUCA, CEO, ASI DRIVES: ASI HAS DEVELOPED AN INDUSTRY-LEADING ABILITY TO SOLVE PROBLEMS AND OFFER VALUE TO OUR CUSTOMERS https://www.facebook.com/EuropaWire/posts/1659938710818247 DOUG FASTUCA, CEO, ASI DRIVES: WE CONTINUE TO INNOVATE OUR GEAR AND MOTOR TECHNOLOGIES WITH #AGMA STANDARDS, AND WITH THE INTRODUCTION OF OUR FRED #AGV, WE’RE DRIVING NEW AREAS OF #PERFORMANCE AND #AUTOMATION https://www.facebook.com/EuropaWire/posts/1659939564151495 THE REBRANDING FURTHER ESTABLISHES ASI DRIVES WITHIN THE #AGV AND #WAREHOUSE #AUTOMATION MARKETS, AS DOES THE INTRODUCTION OF FRED, ASI’S INNOVATIVE, SELF-DRIVING, MATERIAL-HANDLING VEHICLE https://www.facebook.com/EuropaWire/posts/1659940657484719 FRED IS NOT YOUR TYPICAL #AGV. IT’S SIMPLE TO SET UP, #PRODUCTIVE, FLEXIBLE, SAFE, AND AFFORDABLE. AND W/ THE ADDITION OF NEW #TOWING CAPABILITIES, THERE ARE A MULTIPLE METHODS AND OPPORTUNITIES TO MOVE MATERIAL AROUND YOUR FACILITY https://www.facebook.com/EuropaWire/posts/1659941747484610 ASI DRIVES WILL PRESENT ITS INNOVATIVE, SELF-DRIVING, MATERIAL-HANDLING VEHICLE #FRED2500 AT #PROMAT2019 IN #CHICAGO (BOOTH #S1061 AT MCCORMICK PLACE) https://www.facebook.com/EuropaWire/posts/1659942754151176 |
| Instagram: | N/A |
| G+ | https://plus.google.com/+EuropaWire
Google+ (Google Plus) social network has been discontinued for consumers as of April 2, 2019 |
| Pinterest: | https://www.pinterest.com/europawire
https://www.pinterest.com/europawire/automotive/ |
| Flipboard: | https://flipboard.com/@europawire
https://flipboard.com/@europawire/automotive-h3ovdg3vy |
| crunchbase: | N/A |
| Paper.li: | https://paper.li/e-1431004197 |
| EPR industrial NEWS: |
https://www.eprindustrialnews.com/2019/04/02/asi-drives-will-present-its-innovative-self-driving-material-handling-vehicle-fred2500-at-promat-2019-in-chicago/ https://www.eprindustrialnews.com/category/factory-automation/ https://www.eprindustrialnews.com/category/handling-equipment/ https://www.eprindustrialnews.com/category/heavy-industry/ https://www.eprindustrialnews.com/category/industrial/ https://www.eprindustrialnews.com/category/industrial-equipment/ https://www.eprindustrialnews.com/category/machinery/ https://www.eprindustrialnews.com/category/material-handling/ https://www.eprindustrialnews.com/category/transportation-handling/ https://www.eprindustrialnews.com/tag/advanced-gear-processing/ https://www.eprindustrialnews.com/tag/agma-standards/ https://www.eprindustrialnews.com/tag/agv/ https://www.eprindustrialnews.com/tag/agv-pallet-robot/ https://www.eprindustrialnews.com/tag/asi-drives/ https://www.eprindustrialnews.com/tag/asi-drives-fred2500/ https://www.eprindustrialnews.com/tag/asi-technologies/ https://www.eprindustrialnews.com/tag/automated-guided-vehicle/ https://www.eprindustrialnews.com/tag/automation/ https://www.eprindustrialnews.com/tag/battery-powered-gear-drives/ https://www.eprindustrialnews.com/tag/brushless-motor-technology/ https://www.eprindustrialnews.com/tag/curt-edwards/ https://www.eprindustrialnews.com/tag/custom-engineered-gear-drives/ https://www.eprindustrialnews.com/tag/doug-fastuca/ https://www.eprindustrialnews.com/tag/floor-care/ https://www.eprindustrialnews.com/tag/fred-agv/ https://www.eprindustrialnews.com/tag/fred2500/ https://www.eprindustrialnews.com/tag/fred2500-agv/ https://www.eprindustrialnews.com/tag/gear-drive-solutions/ https://www.eprindustrialnews.com/tag/gear-drives/ https://www.eprindustrialnews.com/tag/lubrications/ https://www.eprindustrialnews.com/tag/material-handling/ https://www.eprindustrialnews.com/tag/medical-mobility/ https://www.eprindustrialnews.com/tag/pallet-robot/ https://www.eprindustrialnews.com/tag/promat-2019/ https://www.eprindustrialnews.com/tag/rebranding/ https://www.eprindustrialnews.com/tag/robotics/ https://www.eprindustrialnews.com/tag/self-driving-material-handling-vehicle/ https://www.eprindustrialnews.com/tag/towing/ https://www.eprindustrialnews.com/tag/warehouse-automation/ https://www.eprindustrialnews.com/tag/wheel-gear-drive/ https://www.eprindustrialnews.com/tag/wheel-gear-drive-agv/ |
| WHO DID WE TARGET… Countries, markets, verticals, audiences, interests, industries, categories, keywords, tags, etc. |
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| Countries: |
 Germany (EU) France (EU) United Kingdom (EU) Italy (EU) Spain (EU) Netherlands (EU) Sweden (EU) Poland (EU) Belgium (EU) Austria (EU) Denmark (EU) Finland (EU) Switzerland Norway |
| Language: | English |
| Regions, Metros, DMAs, Cities, Towns, etc.: | N/A |
| Industries: | Automotive, Electronics & Machinery, Industrial, Technology, Transportation & Logistics, etc. |
| Markets / Verticals: | automated guided vehicle, pallet robot, warehouse automation, etc. |
| Audiences: | Internet, search engines and social media users living/residing in France (EU), Germany (EU), United Kingdom (EU), Italy (EU), Spain (EU), Netherlands (EU), Sweden (EU), Poland (EU), Belgium (EU), Denmark (EU), Finland (EU), Switzerland, Norway, Austria (EU) using English language and with identified interests like Automotive, Electronics & Machinery, Industrial, Technology, Transportation & Logistics, agv, automated guided vehicle, pallet robot, wheel gear drive, warehouse automation, ProMat 2019, etc. |
| Age: | N/A |
| Gender: | All |
| Interests: | Automotive, Electronics & Machinery, Industrial, Technology, Transportation & Logistics, agv, automated guided vehicle, pallet robot, wheel gear drive, warehouse automation, ProMat 2019, etc. |
| Categories, Keywords, Tags: | Automotive, Electronics & Machinery, Industrial, Technology, Transportation & Logistics, advanced gear processing, AGMA Standards, AGV, AGV Pallet Robot, asi drives, ASI Drives FRED2500, asi technologies, automated guided vehicle, automation, battery-powered gear drives, brushless motor technology, Curt Edwards, custom engineered gear drives, Doug Fastuca, floor care, FRED AGV, FRED2500, FRED2500 AGV, gear drive solutions, gear drives, lubrications, material handling, medical mobility, pallet robot, ProMat 2019, Rebranding, robotics, self-driving material-handling vehicle, towing, warehouse automation, wheel gear drive, etc. |
| Platforms: | Desktop, mobile |
| WHO DID WE REACH OUT TO… Total targeted reach, social media reach, followers, subscribers, etc. |
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| Total generic reach: | 46,192 people (Apr 2, 2019 – Apr 30, 2019 ~ 28 days) |
| Total generic video views: | 0 people (Apr 2, 2019 – Apr 30, 2019 ~ 28 days) |
| Total targeted reach: | 59,101 people (Apr 2, 2019 – Apr 30, 2019 ~ 28 days) |
| Total targeted video views: | 0 people (Apr 2, 2019 – Apr 30, 2019 ~ 28 days) |
| Total reach: (generic + targeted) |
105,293 people (Apr 2, 2019 – Apr 30, 2019 ~ 28 days) |
| Cost per PR total reach: | €0.0018 |
| Who did we reach: | 59,101+ internet, search engines and social media users living/residing in France (EU), Germany (EU), United Kingdom (EU), Italy (EU), Spain (EU), Netherlands (EU), Sweden (EU), Poland (EU), Belgium (EU), Denmark (EU), Finland (EU), Switzerland, Norway, Austria (EU) using English language and with identified interests like Automotive, Electronics & Machinery, Industrial, Technology, Transportation & Logistics, agv, automated guided vehicle, pallet robot, wheel gear drive, warehouse automation, ProMat 2019, etc. |
| Combined number of followers the PR reached out to: (Twitter, FB, G+, incl. re-tweets, likes, shares, etc.) |
81,857+ |
| Cost per follower reach: | €0.0024 |
| High profile European influencers reached: | 200+ (European/EU politicians, policy makers, government leaders, environmentalists, industrialists, bankers, financiers, c-level execs, top-level managers, professionals, consultants, analysts, investors, high networth individuals, etc.) |
| Cost per influencer reach: | €0.995 |
| Related accounts reached out with your PR message: (This may also include entities, individuals, accounts, etc. associated with your press release) |
ASI DRIVES
@asidrives (FB) DOUG FASTUCA (CEO) N/A PROMAT 2019 @poweredbymhi |
| Relevant entities, media outlets, editorial desks, journalists, bloggers, influencers, social media accounts, etc. reached out with your PR message: | Consultancy.uk Business Reporter Robotics News (roboticsnews.co.uk) Abdul Montaqim (Journalist) Robotics and Automation News Mechatronics News EnterpriseTimes IT Pro DutchITchannel Industry of Things La French Tech Version2 @Consultancy_uk @Dutchitchannel @itmeetsindustry @LaFrenchTech @version2dk
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| WHO ENGAGED… PR title views and displays, PR reads, engagements, social media insights, analytics and metrics, mentions, interactions, likes, tweets/retweets, shares, comments, replies, etc. |
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| PR title views/displays: (generic + targeted) |
105,293+ people |
| PR video views: (generic + targeted) |
0 people |
| Cost per PR title view: | €0.0018 |
| Cost per PR video view: | €0.00 |
| PR total reads: | 5,544* precisely targeted people read*** your press release (Apr 2, 2019 – Apr 30, 2019 ~ 28 days**) * The total PR reads number above is not final. It only covers the observed period for the PR distribution report, which is the active period of your PR campaign, which on itself depends on the PR distribution budget employed. The total number of people who will read your press release is highly likely to increase over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account. ** The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report. *** Read definition: For the sake of the metrics the read is considered and only counted as such, if the following conditions are met: 1) The press release page has fully been loaded in the browser and the time spent on the page by the visitor is at least 30 seconds; 2) An IP address is only counted once per 24 hours regardless how many times the same IP returned on the press release content; 3) Press release content viewed on social media sites do count as reads if and only when there are clear engagements (e.g. likes/loves, shares, tweets, re-tweets, etc.) reported by the respective social media accounts’ metrics and we have an access to and control over those accounts the event/engagement happened on in order to confirm/vitrify; 4) PR title viewed as well as PR title + excerpts viewed, either on the site or on social media accounts and third party sites and places, do NOT count as reads for the purpose of this report; 5) In general and by default press release reads are always more than what we can duly report in our press release distribution reports as we CANNOT gather data for press release content views, reads, shares, mentions, references, etc., on third party sites, social media accounts, private emails and communications (messengers, etc.) that are beyond our control and we have no access to their analytics and metrics; 6) Press release title and content, either partly or in its entirety, displayed, or served to viewers in the form of impressions, either on site, on third party sites or on social media, are not included in the metrics of this report as qualified reads, as we cannot tell how many of those displays/impressions can really be considered as qualified reads (e.g. no reliable data on how long the viewer engaged with the PR content AND/OR not sure whether the viewer was actually interested in what was displayed to her/him). However, it is realistic to assume certain amount of those displays and impressions can also be considered as qualified reads for the metrics of this report. We however, cannot report how many of them qualify as real reads of the press release, hence, do not have them included in this report; 7) And in general all views and reads, having occurred on sites, places and accounts we were not made aware of upon the closure of this PR distribution report are NOT counted and included in as reads; 8) Bots, in any form, type and shape, are by default excluded from the metrics of this report, whenever detected, known and possible. |
| Cost per PR read: | €0.035 |
| PR title views / PR reads ratio: | 5.26% |
| Who read*** your press release: | 5,544 precisely targeted individuals living/residing in France (EU), Germany (EU), United Kingdom (EU), Italy (EU), Spain (EU), Netherlands (EU), Sweden (EU), Poland (EU), Belgium (EU), Denmark (EU), Finland (EU), Switzerland, Norway, Austria (EU) that speak/read English and are interested in and like Automotive, Electronics & Machinery, Industrial, Technology, Transportation & Logistics, agv, automated guided vehicle, pallet robot, wheel gear drive, warehouse automation, ProMat 2019, etc.
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| PR shares: | 8 |
| PR likes: | 8 |
| PR G+: | N/A |
| PR LinkedIn: | 0 |
| PR tweets/re-tweets/likes: | 176 |
| PR Pinterest: | 4 |
| PR Flipboard: | 5 |
| PR reactions / comments: EuropaWire, Search engines, news, Blogosphere, social media, etc. |
1* * Please note that PR reactions and comments may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR reactions and comments, if any, may be included in future updates on this PR distribution report. |
| PR mentions: Third party mentions online as a result of your press release on EuropaWire. |
1* * Please note that PR mentions may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR mentions, if any, may be included in future updates on this PR distribution report. |
| INSIGHTS… PR insights, analyses, rates, averages, conclusions, etc. |
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| EXTEND… Extend PR distribution campaign to increase reach and engagement, etc. |
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| Extend PR campaign & reach: | Based on the PR distribution budget you choose from below, we’ll extend your existing PR distribution campaign for the same press release by using the same settings, preferences, targeting options, etc. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
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| GENERAL NOTES: |
Should you have any questions about this report, please contact us at info@europawire.eu.Many of the figures, numbers and values included in the PR distribution report above are not final. The current PR distribution report only covers the active period of your PR distribution campaign, which on itself depends on the PR distribution budget employed. Many of the numbers above are highly likely to increase and change over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account. Please note that while this PR distribution report is not behind secure page, it is not publicly accessible and unless you give the URL (the web address) away for other people to see it, there is no other way for somebody else to find it out on the Web. No sensitive, private or financial information, if ever made available to us, will ever be published in this report section. The information in this PR distribution report was factually accurate on the date of its last update (date shown above). This PR distribution report remains on EuropaWire website for historical purposes only. EuropaWire assumes no duty to update the information to reflect subsequent developments beyond the period of the active PR distribution campaign. Readers should not rely upon the information in this PR distribution report as current or accurate after date it was last updated on. To have an easy and quick access to this report page for further references, please consider bookmarking it. Thank you for releasing via EuropaWire. — Editorial Staff |