PR Distribution Report [130920163311445444216216002EN]

v.3.3

=

REPORT DETAILS
PR Distribution Report ID: 130920163311445444216216002EN
PR Distribution Campaign ID: 3311445444216216002EN
Customer: nuona@bon-cloud.com
Email for Contacts: ashleybowkett@bon-cloud.com
Press Release: Silk Road on Rails: The China-Europe Block Trains link opens in a new window
Press Release language: English
PR released on: Sep 13, 2016
Report started on: Sep 13, 2016
Report last updated on: Sep 29, 2016*

* Frequent updates on your PR distribution report are only done during the active period of your PR campaign. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. You’ll be notified via an email if such an update has been made in future on your PR distribution report.
PR campaign duration:
The campaign duration depends on the PR distribution budget.
(Sep 13, 2016 – Sep 29, 2016 ~ 16 days)
Is PR campaign active?
The active period of your PR distribution campaign depends on the PR distribution budget.
No. The active period of your PR distribution campaign is over*.

Extend PR campaign & reach?

* Even if the active period of your PR distribution campaign is over, your press release remains alive and is up and running on EuropaWire and all the places it has been published on, released via, submitted to and appeared on. The active period of your PR distribution campaign depends on the PR distribution budget and can be anything between one week and 30+ days if larger PR distribution budgets are used. During the active period of your PR distribution campaign, EuropaWire uses its news-wire platform and market insights to proactively engage in leveraging some of today’s most sophisticated and precise multi-channel targeting options available online to source and reach out to the audience that might be interested in and engage with your PR message based on your targeting preferences. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
PR report observed period:
The observed period for the PR distribution report depends on the PR distribution campaign duration.
(Sep 13, 2016 – Sep 29, 2016 ~ 16 days)*

*The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
Report in progress: No
Report is completed: Yes
PR distribution budget: €99
Total reach: 102,747+ (Sep 13, 2016 – Sep 29, 2016 ~ 16 days)
Reach level:
Indicates how optimal your reach is versus the average for the PR distribution budget employed.
Reach level~57%*

* Please note that while this indicator looks into how your reach performed towards the average for the same PR budget, targeting different countries, markets and audiences usually results in significantly different reach level for PR distribution campaigns with the same PR budgets.
TABLE OF CONTENT
1) Where did we publish on, release via and submit to…
2) Who did we target, where and how…
3) Who did we reach out to…
4) Who engaged…
5) Insights…
6) Extend…
WHERE DID WE PUBLISH…
Your press release has been published on, released via, submitted to, and appeared on EuropaWire, the Internet, Web, Search engines, the Blogosphere, News, News aggregators, Social media, etc.
Site URL
EuropaWire: Press release page:

https://news.europawire.eu/silk-road-on-rails-the-china-europe-block-trains-16002en/eu-press-release/2016/09/13/

Categories:

https://news.europawire.eu/business/
https://news.europawire.eu/economy/
https://news.europawire.eu/government/
https://news.europawire.eu/infrastructure-utilities/
https://news.europawire.eu/international-trade/
https://news.europawire.eu/italy/
https://news.europawire.eu/media/
https://news.europawire.eu/news/
https://news.europawire.eu/small-business/
https://news.europawire.eu/transportation-logistics/

Tags:

https://news.europawire.eu/press-releases-tagged-with/bari-apulia/
https://news.europawire.eu/press-releases-tagged-with/beijing/
https://news.europawire.eu/press-releases-tagged-with/blue-ocean-network/
https://news.europawire.eu/press-releases-tagged-with/bologna/
https://news.europawire.eu/press-releases-tagged-with/bon-cloud/
https://news.europawire.eu/press-releases-tagged-with/brescia-lombardy/
https://news.europawire.eu/press-releases-tagged-with/broadcast/
https://news.europawire.eu/press-releases-tagged-with/catania-sicily/
https://news.europawire.eu/press-releases-tagged-with/china/
https://news.europawire.eu/press-releases-tagged-with/china-block-train/
https://news.europawire.eu/press-releases-tagged-with/china-europe-rail-route/
https://news.europawire.eu/press-releases-tagged-with/container-freight/
https://news.europawire.eu/press-releases-tagged-with/daniele-paroni/
https://news.europawire.eu/press-releases-tagged-with/eastern-veneto/
https://news.europawire.eu/press-releases-tagged-with/florence/
https://news.europawire.eu/press-releases-tagged-with/friuli-venezia/
https://news.europawire.eu/press-releases-tagged-with/friuli-venezia-giulia/
https://news.europawire.eu/press-releases-tagged-with/genoa-liguria/
https://news.europawire.eu/press-releases-tagged-with/international-trade-2/
https://news.europawire.eu/press-releases-tagged-with/italy/
https://news.europawire.eu/press-releases-tagged-with/messina/
https://news.europawire.eu/press-releases-tagged-with/milan/
https://news.europawire.eu/press-releases-tagged-with/modena-emilia-romagna/
https://news.europawire.eu/press-releases-tagged-with/naples-campania/
https://news.europawire.eu/press-releases-tagged-with/new-silk-road/
https://news.europawire.eu/press-releases-tagged-with/one-belt-one-road/
https://news.europawire.eu/press-releases-tagged-with/padua-veneto/
https://news.europawire.eu/press-releases-tagged-with/palermo/
https://news.europawire.eu/press-releases-tagged-with/parma/
https://news.europawire.eu/press-releases-tagged-with/prato-tuscany/
https://news.europawire.eu/press-releases-tagged-with/rail-freight/
https://news.europawire.eu/press-releases-tagged-with/rome-lazio/
https://news.europawire.eu/press-releases-tagged-with/silk-road-on-rails/
https://news.europawire.eu/press-releases-tagged-with/taranto-apulia/
https://news.europawire.eu/press-releases-tagged-with/telefriuli/
https://news.europawire.eu/press-releases-tagged-with/trade-initiative/
https://news.europawire.eu/press-releases-tagged-with/trade-policy/
https://news.europawire.eu/press-releases-tagged-with/trieste-friuli-venezia-giulia/
https://news.europawire.eu/press-releases-tagged-with/turin-piedmont/
https://news.europawire.eu/press-releases-tagged-with/venice/
https://news.europawire.eu/press-releases-tagged-with/verona/
https://news.europawire.eu/press-releases-tagged-with/zhengzhou/

Google: https://www.google.com/search?hl=en&noj=1
Blogosphere: http://www.blogsearchengine.org/search.html?cx=
Google News: https://www.google.com/search?q=
Bing News: https://www.bing.com/news/search?q=…
Yahoo Search: http://search.yahoo.com/search?…
Bing Search: http://www.bing.com/search?…
Twitter: https://twitter.com/europawire

https://twitter.com/europawire/status/775779972514516996
https://twitter.com/hashtag/Rails?src=hash
https://twitter.com/hashtag/China?src=hash
https://twitter.com/hashtag/Europe?src=hash
https://twitter.com/hashtag/Trains?src=hash
https://twitter.com/hashtag/transport?src=hash
https://twitter.com/hashtag/media?src=hash
https://twitter.com/hashtag/silkroad?src=hash
https://twitter.com/hashtag/trade?src=hash

https://twitter.com/europawire/status/775782460466532357
https://twitter.com/hashtag/China?src=hash
https://twitter.com/hashtag/Europe?src=hash
https://twitter.com/hashtag/train?src=hash
https://twitter.com/hashtag/video?src=hash
https://twitter.com/hashtag/aired?src=hash
https://twitter.com/hashtag/Italy?src=hash

https://twitter.com/europawire/status/775783217228021760
https://twitter.com/hashtag/rail?src=hash
https://twitter.com/hashtag/freight?src=hash
https://twitter.com/hashtag/Asia?src=hash
https://twitter.com/hashtag/China?src=hash
https://twitter.com/hashtag/business?src=hash
https://twitter.com/hashtag/opportunities?src=hash
https://twitter.com/hashtag/transport?src=hash

https://twitter.com/europawire/status/775785243345387520
https://twitter.com/hashtag/Rails?src=hash
https://twitter.com/hashtag/China?src=hash
https://twitter.com/hashtag/Europe?src=hash
https://twitter.com/hashtag/train?src=hash
https://twitter.com/hashtag/video?src=hash
https://twitter.com/hashtag/series?src=hash

https://twitter.com/europawire/status/775786529532813312
https://twitter.com/boncloudglobal
https://twitter.com/hashtag/China?src=hash
https://twitter.com/hashtag/Europe?src=hash
https://twitter.com/hashtag/train?src=hash
https://twitter.com/hashtag/video?src=hash
https://twitter.com/hashtag/media?src=hash

https://twitter.com/eprretailnews/status/776874704829374464
https://twitter.com/hashtag/TRADE?src=hash
https://twitter.com/hashtag/CHINA?src=hash
https://twitter.com/hashtag/EUROPE?src=hash
https://twitter.com/hashtag/TRAIN?src=hash
https://twitter.com/hashtag/VIDEO?src=hash

https://twitter.com/eprnetwork/status/776897843848159232
https://twitter.com/hashtag/rail?src=hash

https://twitter.com/eprnetwork/status/776902707277918208
https://twitter.com/hashtag/China?src=hash
https://twitter.com/hashtag/video?src=hash

Facebook: https://www.facebook.com/EuropaWire

https://www.facebook.com/EuropaWire/posts/952073784938080:0
https://www.facebook.com/hashtag/china
https://www.facebook.com/hashtag/transportation
https://www.facebook.com/hashtag/eurasia
https://www.facebook.com/hashtag/italy
https://www.facebook.com/hashtag/train
https://www.facebook.com/hashtag/rail
https://www.facebook.com/hashtag/railfreight
https://www.facebook.com/hashtag/internationaltrade
https://www.facebook.com/hashtag/silkroad
https://www.facebook.com/hashtag/transport
https://www.facebook.com/hashtag/media
https://www.facebook.com/hashtag/broadcaster
https://www.facebook.com/hashtag/trade
https://www.facebook.com/hashtag/video

https://www.facebook.com/EPRRetailNews/posts/1188733914480828
https://www.facebook.com/hashtag/china
https://www.facebook.com/hashtag/transportation
https://www.facebook.com/hashtag/eurasia
https://www.facebook.com/hashtag/italy
https://www.facebook.com/hashtag/train
https://www.facebook.com/hashtag/rail
https://www.facebook.com/hashtag/railfreight
https://www.facebook.com/hashtag/internationaltrade
https://www.facebook.com/hashtag/silkroad
https://www.facebook.com/hashtag/transport
https://www.facebook.com/hashtag/media
https://www.facebook.com/hashtag/broadcaster
https://www.facebook.com/hashtag/trade
https://www.facebook.com/hashtag/video

Instagram: N/A
G+ https://plus.google.com/b/107823740277361235623/107823740277361235623/posts

https://plus.google.com/107823740277361235623/posts/EF628afkEmT
https://plus.google.com//s/%23China
https://plus.google.com//s/%23Transportation
https://plus.google.com//s/%23Eurasia
https://plus.google.com//s/%23Italy
https://plus.google.com//s/%23Train
https://plus.google.com//s/%23Rail
https://plus.google.com//s/%23RailFreight
https://plus.google.com//s/%23InternationalTrade
https://plus.google.com//s/%23SilkRoad
https://plus.google.com//s/%23Transport
https://plus.google.com//s/%23Media
https://plus.google.com//s/%23Broadcaster
https://plus.google.com//s/%23Trade
https://plus.google.com//s/%23Video

https://plus.google.com/+Eprretailnews/posts/SWGNZbE74Kp
https://plus.google.com//s/%23China
https://plus.google.com//s/%23Transportation
https://plus.google.com//s/%23Eurasia
https://plus.google.com//s/%23Italy
https://plus.google.com//s/%23Train
https://plus.google.com//s/%23Rail
https://plus.google.com//s/%23RailFreight
https://plus.google.com//s/%23InternationalTrade
https://plus.google.com//s/%23SilkRoad
https://plus.google.com//s/%23Transport
https://plus.google.com//s/%23Media
https://plus.google.com//s/%23Broadcaster
https://plus.google.com//s/%23Trade
https://plus.google.com//s/%23Video

Pinterest: https://www.pinterest.com/europawire

https://uk.pinterest.com/europawire/transportation-logistics/
https://uk.pinterest.com/pin/399413060686599100/
https://uk.pinterest.com/europawire/media/
https://uk.pinterest.com/pin/399413060686599128/
https://uk.pinterest.com/europawire/international-trade/
https://uk.pinterest.com/pin/399413060686599165/

Flipboard: https://flipboard.com/@europawire

https://flipboard.com/@europawire/transportation-%26-logistics-tputbno4y
https://flipboard.com/@europawire/media-snl3k1aky
https://flipboard.com/@europawire/international-trade-s3v44mouy
https://flipboard.com/topic/china

Paper.li: https://paper.li/e-1431004197
EPR Retail News:

http://eprretailnews.com/2016/09/16/intl-trade-series-of-high-quality-china-europe-block-train-video-stories-launched-by-bon-cloud-267822/
http://eprretailnews.com/category/business/
http://eprretailnews.com/category/marketing-2/
http://eprretailnews.com/category/retail/
http://eprretailnews.com/category/transportation-logistics/
http://eprretailnews.com/tag/bon-cloud/
http://eprretailnews.com/tag/broadcast/
http://eprretailnews.com/tag/china-europe-block-train/
http://eprretailnews.com/tag/commerce/
http://eprretailnews.com/tag/international-trade/
http://eprretailnews.com/tag/new-trade-route/
http://eprretailnews.com/tag/silk-road/
http://eprretailnews.com/tag/telefriuli/
http://eprretailnews.com/tag/trade/
http://eprretailnews.com/tag/transportation/
http://eprretailnews.com/tag/video-stories/

EPR Transportation & Logistic News:

http://www.eprtransportationlogisticsnews.com/2016/09/16/new-rail-freight-service-connects-italian-enterprise-with-central-asia-and-china-business-opportunities-9023851/
http://www.eprtransportationlogisticsnews.com/category/cargo/
http://www.eprtransportationlogisticsnews.com/category/freight-forwarding/
http://www.eprtransportationlogisticsnews.com/category/logistics/
http://www.eprtransportationlogisticsnews.com/category/rail/
http://www.eprtransportationlogisticsnews.com/category/supply-chain/
http://www.eprtransportationlogisticsnews.com/category/trains/
http://www.eprtransportationlogisticsnews.com/category/transportation/
http://www.eprtransportationlogisticsnews.com/tag/china-europe-block-trains/
http://www.eprtransportationlogisticsnews.com/tag/china-europe-rail-route/
http://www.eprtransportationlogisticsnews.com/tag/china-europe-railroads/
http://www.eprtransportationlogisticsnews.com/tag/freight-forwarder/
http://www.eprtransportationlogisticsnews.com/tag/freight-transport/
http://www.eprtransportationlogisticsnews.com/tag/international-trade/
http://www.eprtransportationlogisticsnews.com/tag/logistics/
http://www.eprtransportationlogisticsnews.com/tag/rail-route/
http://www.eprtransportationlogisticsnews.com/tag/rails/
http://www.eprtransportationlogisticsnews.com/tag/silk-road-on-rails/
http://www.eprtransportationlogisticsnews.com/tag/supply-chain/
http://www.eprtransportationlogisticsnews.com/tag/trains/
http://www.eprtransportationlogisticsnews.com/tag/transport/
http://www.eprtransportationlogisticsnews.com/2016/09/16/

EPR Media News:

http://www.eprmedianews.com/2016/09/16/bon-clouds-china-europe-block-train-video-stories-help-to-connect-central-southern-europe-with-china-239002/
http://www.eprmedianews.com/category/broadcast/
http://www.eprmedianews.com/category/journalism/
http://www.eprmedianews.com/category/journalists/
http://www.eprmedianews.com/category/media/
http://www.eprmedianews.com/category/media-20/
http://www.eprmedianews.com/category/media-agencies/
http://www.eprmedianews.com/category/media-resources/
http://www.eprmedianews.com/category/media-services/
http://www.eprmedianews.com/category/online/
http://www.eprmedianews.com/category/tv/
http://www.eprmedianews.com/category/video/
http://www.eprmedianews.com/tag/bon-cloud/
http://www.eprmedianews.com/tag/broadcast-channel/
http://www.eprmedianews.com/tag/broadcaster/
http://www.eprmedianews.com/tag/china/
http://www.eprmedianews.com/tag/china-europe-block-train-video-series/
http://www.eprmedianews.com/tag/compelling-video-stories/
http://www.eprmedianews.com/tag/italian-broadcaster/
http://www.eprmedianews.com/tag/italy/
http://www.eprmedianews.com/tag/story/
http://www.eprmedianews.com/tag/telefriuli/
http://www.eprmedianews.com/tag/video/
http://www.eprmedianews.com/tag/video-series/
http://www.eprmedianews.com/tag/video-stories/
http://www.eprmedianews.com/2016/09/16/

WHO DID WE TARGET…
Countries, markets, verticals, audiences, interests, industries, categories, keywords, tags, etc.
Countries: Italy (EU)
Language: English
Regions, Metros, DMAs, Cities, Towns, etc.: Rome & Lazio region, Venice, Verona, Padua & Veneto region, Milan, Brescia & Lombardy region, Naples & Campania region, Messina, Palermo, Catania & Sicily region, Turin & Piedmont region, Trieste & Friuli-Venezia Giulia region, Genoa & Liguria region, Taranto & Apulia region, Bologna, Parma, Modena & Emilia-Romagna region, Florence, Prato & Tuscany region, Bari & Apulia region
Industries: Business, Economy, Government, Infrastructure & Utilities, International Trade, Media, Small Business, Transportation & Logistics, etc.
Markets / Verticals: Broadcasting, Video, Video on demand, Digital television, Rail transport, etc.
Audiences: Internet, search engines and social media users living/residing in Italy (EU) using English language and with identified interests like Transport, Logistics, International trade, Media, Video on demand, Digital television, Broadcasting, China business opportunities, China-Europe rail route, etc.
Age: 30-65
Gender: All
Interests: Transport, Logistics, International trade, Media, Video on demand, Digital television, Broadcasting, China business opportunities, China-Europe rail route, etc.
Categories, Keywords, Tags: Business, Economy, Government, Infrastructure & Utilities, International Trade, Media, Small Business, Transportation & Logistics, Bari & Apulia, Beijing, Blue Ocean Network, Bologna, bon cloud, Brescia & Lombardy, broadcast, Catania & Sicily, CHINA, china block train, China-Europe rail route, Container Freight, Daniele Paroni, Eastern Veneto, Florence, Friuli Venezia, Friuli Venezia Giulia, Genoa & Liguria, international trade, Italy, Messina, Milan, Modena & Emilia-Romagna, Naples & Campania, new silk road, one belt one road, Padua & Veneto, Palermo, Parma, Prato & Tuscany, rail freight, Rome & Lazio, silk road on rails, Taranto & Apulia, telefriuli, trade initiative, trade policy, Trieste & Friuli-Venezia Giulia, Turin & Piedmont, Venice, Verona, Zhengzhou, etc.
Platforms: Desktop, mobile
WHO DID WE REACH OUT TO…
Total targeted reach, social media reach, followers, subscribers, etc.
Total generic reach: 51,584 people (Sep 13, 2016 – Sep 29, 2016 ~ 16 days)
Total generic video views: 0 people (Sep 13, 2016 – Sep 29, 2016 ~ 16 days)
Total targeted reach: 51,163 people (Sep 13, 2016 – Sep 29, 2016 ~ 16 days)
Total targeted video views: 0 people (Sep 13, 2016 – Sep 29, 2016 ~ 16 days)
Total reach:
(generic + targeted)
102,747 people (Sep 13, 2016 – Sep 29, 2016 ~ 16 days)
Cost per PR total reach: €0.0009
Who did we reach: 51,163+ internet, search engines and social media users living/residing in Italy (EU) using English language and with identified interests like Transport, Logistics, International trade, Media, Video on demand, Digital television, Broadcasting, China business opportunities, China-Europe rail route, etc.
Combined number of followers the PR reached out to:
(Twitter, FB, G+, incl. re-tweets, likes, shares, etc.)
4,454+
Cost per follower reach: €0.022
High profile European influencers reached: 200+

(European/EU politicians, policy makers, government leaders, environmentalists, industrialists, bankers, financiers, c-level execs, top-level managers, professionals, consultants, analysts, investors, high networth individuals, etc.)
Cost per influencer reach: €0.495
WHO ENGAGED…
PR title views and displays, PR reads, engagements, social media insights, analytics and metrics, mentions, interactions, likes, tweets/retweets, shares, comments, replies, etc.
PR title views/displays:
(generic + targeted)
102,747+ people
PR video views:
(generic + targeted)
0 people
Cost per PR title view: €0.0009
Cost per PR video view: €0.00
PR total reads: 1,452* precisely targeted people read your press release
(Sep 13, 2016 – Sep 29, 2016 ~ 16 days**)

* The total PR reads number above is not final. It only covers the observed period for the PR distribution report, which is the active period of your PR campaign, which on itself depends on the PR distribution budget employed. The total number of people who will read your press release is highly likely to increase over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account.

** The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
Cost per PR read: €0.068
PR title views / PR reads ratio: 1.41%
Who read your press release: 1,452 precisely targeted individuals living/residing in Italy (EU) that speak/read English and are interested in and like Transport, Logistics, International trade, Media, Video on demand, Digital television, Broadcasting, China business opportunities, China-Europe rail route, etc.
PR shares: 1
PR likes: 4
PR G+: 1
PR LinkedIn: 0
PR tweets/re-tweets/likes: 33
PR Pinterest: 100
PR Flipboard: 2
PR reactions / comments:
EuropaWire, Search engines, news, Blogosphere, social media, etc.
3

* Please note that PR reactions and comments may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR reactions and comments, if any, may be included in future updates on this PR distribution report.
PR mentions:
Third party mentions online as a result of your press release on EuropaWire.
3

* Please note that PR mentions may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR mentions, if any, may be included in future updates on this PR distribution report.
INSIGHTS…
PR insights, analyses, rates, averages, conclusions, etc.
Budget vs. target:
Reads vs. target:
Engagement vs. target:
Reach vs. budget:
Reads vs. budget:
Engagement vs. budget:
Reads vs. reach:
Engagement vs. reads:
Engagement vs. reach:
Language vs. target:
Reads vs. language:
Engagement vs. language:
Title vs. audience:
Title vs. target:
Reads vs. title:
EXTEND…
Extend PR distribution campaing to increase reach and engagement, etc.
Extend PR campaign & reach: Based on the PR distribution budget you choose from below, we’ll extend your existing PR distribution campaign for the same press release by using the same settings, preferences, targeting options, etc. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.



-END-
GENERAL NOTES:

Should you have any questions about this report, please contact us at info@europawire.eu.Many of the figures, numbers and values included in the PR distribution report above are not final. The current PR distribution report only covers the active period of your PR distribution campaign, which on itself depends on the PR distribution budget employed. Many of the numbers above are highly likely to increase and change over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account.

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