v.3.2
 REPORT DETAILS |
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| PR Distribution Report ID: | 070920162933322882745415000 |
| PR Distribution Campaign ID: | 2933322882745415000 |
| Customer: | mary.mcmahon@swaymedical.com |
| Email for Contacts: | lisa.marussi@playedo.com |
| Press Release: | 1.5 Minute ConcussionTest “Sway” Issued CE Mark In EU as Medical Device  |
| Press Release language: | English |
| PR released on: | Sep 7, 2016 |
| Report started on: | Sep 7, 2016 |
| Report last updated on: | Sep 21, 2016* * Frequent updates on your PR distribution report are only done during the active period of your PR campaign. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. You’ll be notified via an email if such an update has been made in future on your PR distribution report. |
| PR campaign duration: The campaign duration depends on the PR distribution budget. |
(Sep 7, 2016 – Sep 21, 2016 ~ 14 days) |
| Is PR campaign active? The active period of your PR distribution campaign depends on the PR distribution budget. |
No. The active period of your PR distribution campaign is over*. Extend PR campaign & reach? * Even if the active period of your PR distribution campaign is over, your press release remains alive and is up and running on EuropaWire and all the places it has been published on, released via, submitted to and appeared on. The active period of your PR distribution campaign depends on the PR distribution budget and can be anything between one week and 30+ days if larger PR distribution budgets are used. During the active period of your PR distribution campaign, EuropaWire uses its news-wire platform and market insights to proactively engage in leveraging some of today’s most sophisticated and precise multi-channel targeting options available online to source and reach out to the audience that might be interested in and engage with your PR message based on your targeting preferences. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report. |
| PR report observed period: The observed period for the PR distribution report depends on the PR distribution campaign duration. |
(Sep 7, 2016 – Sep 21, 2016 ~ 14 days)* *The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report. |
| Report in progress: | No |
| Report is completed: | Yes |
| PR distribution budget: | €299 |
| Total reach: | 217,834+ (Sep 7, 2016 – Sep 21, 2016 ~ 14 days) |
| Reach level: Indicates how optimal your reach is versus the average for the PR distribution budget employed. |
 ~54%** Please note that while this indicator looks into how your reach performed towards the average for the same PR budget, targeting different countries, markets and audiences usually results in significantly different reach level for PR distribution campaigns with the same PR budgets. |
| TABLE OF CONTENT |
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| 1) Where did we publish on, release via and submit to… 2) Who did we target, where and how… 3) Who did we reach out to… 4) Who engaged… 5) Insights… 6) Extend… |
|
| WHERE DID WE PUBLISH… Your press release has been published on, released via, submitted to, and appeared on EuropaWire, the Internet, Web, Search engines, the Blogosphere, News, News aggregators, Social media, etc. |
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| Site | URL |
| EuropaWire: | Press release page:
Categories:
https://news.europawire.eu/european-union/ Tags:
https://news.europawire.eu/press-releases-tagged-with/althlete/ |
| Google: | https://www.google.com/search?hl=en&noj=1… |
| Blogosphere: | http://www.blogsearchengine.org/search.html?cx=… |
| Google News: | https://www.google.com/search?q=… |
| Bing News: | https://www.bing.com/news/search?q=…… |
| Yahoo Search: | http://search.yahoo.com/search?… |
| Bing Search: | http://www.bing.com/search?… |
| Twitter: |
https://twitter.com/europawire
https://twitter.com/europawire/status/773600740405309440
https://twitter.com/europawire/status/773604371607220224
https://twitter.com/europawire/status/773607875503685632
https://twitter.com/europawire/status/773612691185364997
https://twitter.com/europawire/status/773616868972175362
https://twitter.com/eprretailnews/status/773889285552480256
https://twitter.com/eprnetwork/status/773954444958560256
https://twitter.com/eprnetwork/status/773965555367809024 |
| Facebook: |
https://www.facebook.com/EuropaWire
https://www.facebook.com/EuropaWire/posts/945840282228097
https://www.facebook.com/EPRRetailNews/posts/1182081735146046:0 |
| Instagram: | N/A |
| G+ |
https://plus.google.com/b/107823740277361235623/107823740277361235623/posts
https://plus.google.com/107823740277361235623/posts/e5J9N1DdEjG
https://plus.google.com/+Eprretailnews/posts/79QiDGeQDNK |
| Pinterest: |
https://www.pinterest.com/europawire
https://uk.pinterest.com/europawire/sports/ |
| Flipboard: |
https://flipboard.com/@europawire
https://flipboard.com/@europawire/sports-16l0uh3fy |
| Paper.li: | https://paper.li/e-1431004197 |
| EPR Retail News: |
http://eprretailnews.com/2016/09/08/sports-medicine-sway-concussiontest-ios-app-available-for-purchase-on-swaymedical-com/ |
| EPR Healthcare News: |
http://www.eprhealthcarenews.com/2016/09/08/sway-medicals-app-for-sports-concussion-exam-received-european-ce-mark-as-medical-device-88990/ |
| EPR Sports News: |
http://www.eprsportnews.com/2016/09/08/sports-medicine-sway-medicals-app-compares-suspicious-injury-event-tests-against-a-pre-injury-normative-or-baseline-score-3732/ |
| WHO DID WE TARGET… Countries, markets, verticals, audiences, interests, industries, categories, keywords, tags, etc. |
|
| Countries: |
 Germany (EU) France (EU) United Kingdom (EU) Italy (EU) Spain (EU) Sweden (EU) Belgium (EU) Austria (EU) Netherlands (EU) Denmark (EU) Finland (EU) Ireland (EU) Greece (EU) Romania (EU) Lithuania (EU)
|
| Language: | English |
| Regions, Metros, DMAs, Cities, Towns, etc.: | London, Brussels, Paris, Madrid, Munich, Amsterdam, Berlin, Rome |
| Industries: | Healthcare, Sports, etc. |
| Markets / Verticals: | Medical Apps, Concussion Injury, Concussion diagnosis, Sports Safety, etc. |
| Audiences: | Internet, search engines and social media users living/residing in Germany (EU), France (EU), United Kingdom (EU), Italy (EU), Spain (EU), Sweden (EU), Belgium (EU), Austria (EU), Netherlands (EU), Denmark (EU), Finland (EU), Ireland (EU), Greece (EU), Romania (EU), Lithuania (EU) using English language and with identified interests like Healthcare, Sports, Medical Apps, Concussion, Concussion Tools, Concussion Management, Concussion Injury, Head Injury, Sports Concussion, Sports Safety, Soccer Concussion, Futball concussion, Football concussion, concussion evaluation, concussion diagnosis, Return to Play, Concussion Recovery, Concussion Instruments, Concussion Baseline Testing, Concussion Baselines, Baseline Testing, Concussion CE Mark, Rugby Concussion, Rugby head injury, etc. |
| Age: | 25-65 |
| Gender: | All |
| Interests: | Healthcare, Sports, Medical Apps, Concussion, Concussion Tools, Concussion Management, Concussion Injury, Head Injury, Sports Concussion, Sports Safety, Soccer Concussion, Futball concussion, Football concussion, concussion evaluation, concussion diagnosis, Return to Play, Concussion Recovery, Concussion Instruments, Concussion Baseline Testing, Concussion Baselines, Baseline Testing, Concussion CE Mark, Rugby Concussion, Rugby head injury, etc. |
| Categories, Keywords, Tags: | Healthcare, Sports, Medical Apps, Althlete, Baseline Testing, Concussion, Concussion Baseline Testing, Concussion Baselines, Concussion CE Mark, concussion diagnosis, concussion evaluation, Concussion Injury, Concussion Instruments, Concussion Management, Concussion Recovery, Concussion Tools, Football concussion, Frank Wolfe, Futball concussion, Head Injury, mobile medical device, Return to Play, Rugby Concussion, Rugby head injury, Second Impact Syndrome, Soccer Concussion, Sports Concussion, sports medicine, Sports Safety, Concussion, Concussion CE Mark, etc. |
| Platforms: | Desktop, mobile |
| WHO DID WE REACH OUT TO… Total targeted reach, social media reach, followers, subscribers, etc. |
|
| Total generic reach: | 69,302 people (Sep 7, 2016 – Sep 21, 2016 ~ 14 days) |
| Total generic video views: | 0 people (Sep 7, 2016 – Sep 21, 2016 ~ 14 days) |
| Total targeted reach: | 148,532 people (Sep 7, 2016 – Sep 21, 2016 ~ 14 days) |
| Total targeted video views: | 0 people (Sep 7, 2016 – Sep 21, 2016 ~ 14 days) |
| Total reach: (generic + targeted) |
217,834 people (Sep 7, 2016 – Sep 21, 2016 ~ 14 days) |
| Cost per PR total reach: | €0.0013 |
| Who did we reach: | 148,532+ internet, search engines and social media users living/residing in Germany (EU), France (EU), United Kingdom (EU), Italy (EU), Spain (EU), Sweden (EU), Belgium (EU), Austria (EU), Netherlands (EU), Denmark (EU), Finland (EU), Ireland (EU), Greece (EU), Romania (EU), Lithuania (EU) using English language and with identified interests like Healthcare, Sports, Medical Apps, Concussion, Concussion Tools, Concussion Management, Concussion Injury, Head Injury, Sports Concussion, Sports Safety, Soccer Concussion, Futball concussion, Football concussion, concussion evaluation, concussion diagnosis, Return to Play, Concussion Recovery, Concussion Instruments, Concussion Baseline Testing, Concussion Baselines, Baseline Testing, Concussion CE Mark, Rugby Concussion, Rugby head injury, etc. |
| Combined number of followers the PR reached out to: (Twitter, FB, G+, incl. re-tweets, likes, shares, etc.) |
19480+ |
| Cost per follower reach: | €0.015 |
| High profile European influencers reached: | 200+ (European/EU politicians, policy makers, government leaders, environmentalists, industrialists, bankers, financiers, c-level execs, top-level managers, professionals, consultants, analysts, investors, high networth individuals, etc.) |
| Cost per influencer reach: | €1.495 |
| WHO ENGAGED… PR title views and displays, PR reads, engagements, social media insights, analytics and metrics, mentions, interactions, likes, tweets/retweets, shares, comments, replies, etc. |
|
| PR title views/displays: (generic + targeted) |
217,834+ people |
| PR video views: (generic + targeted) |
0 people |
| Cost per PR title view: | €0.0013 |
| Cost per PR video view: | €0.00 |
| PR total reads: | 1,276* precisely targeted people read your press release (Sep 7, 2016 – Sep 21, 2016 ~ 14 days**) * The total PR reads number above is not final. It only covers the observed period for the PR distribution report, which is the active period of your PR campaign, which on itself depends on the PR distribution budget employed. The total number of people who will read your press release is highly likely to increase over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account. ** The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report. |
| Cost per PR read: | €0.23 |
| PR title views / PR reads ratio: | 0.58% |
| Who read your press release: | 1,276 precisely targeted individuals living/residing in Germany (EU), France (EU), United Kingdom (EU), Italy (EU), Spain (EU), Sweden (EU), Belgium (EU), Austria (EU), Netherlands (EU), Denmark (EU), Finland (EU), Ireland (EU), Greece (EU), Romania (EU), Lithuania (EU) that speak/read English and are interested in and like Healthcare, Sports, Medical Apps, Concussion, Concussion Tools, Concussion Management, Concussion Injury, Head Injury, Sports Concussion, Sports Safety, Soccer Concussion, Futball concussion, Football concussion, concussion evaluation, concussion diagnosis, Return to Play, Concussion Recovery, Concussion Instruments, Concussion Baseline Testing, Concussion Baselines, Baseline Testing, Concussion CE Mark, Rugby Concussion, Rugby head injury, etc. |
| PR shares: | 1 |
| PR likes: | 7 |
| PR G+: | 1 |
| PR LinkedIn: | 0 |
| PR tweets/re-tweets/likes: | 66 |
| PR reactions / comments: EuropaWire, Search engines, news, Blogosphere, social media, etc. |
3* * Please note that PR reactions and comments may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR reactions and comments, if any, may be included in future updates on this PR distribution report. |
| PR mentions: Third party mentions online as a result of your press release on EuropaWire. |
3* * Please note that PR mentions may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR mentions, if any, may be included in future updates on this PR distribution report. |
| INSIGHTS… PR insights, analyses, rates, averages, conclusions, etc. |
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| Budget vs. target: |  |
| Reads vs. target: |  |
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| Reach vs. budget: | |
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| Reads vs. reach: | |
| Engagement vs. reads: |  |
| Engagement vs. reach: | |
| Language vs. target: |  |
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| Engagement vs. language: | |
| Title vs. audience: | |
| Title vs. target: | |
| Reads vs. title: | |
| EXTEND… Extend PR distribution campaing to increase reach and engagement, etc. |
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| Extend PR campaign & reach: | Based on the PR distribution budget you choose from below, we’ll extend your existing PR distribution campaign for the same press release by using the same settings, preferences, targeting options, etc. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
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| -END- | |
| GENERAL NOTES: |
Should you have any questions about this report, please contact us at info@europawire.eu.Many of the figures, numbers and values included in the PR distribution report above are not final. The current PR distribution report only covers the active period of your PR distribution campaign, which on itself depends on the PR distribution budget employed. Many of the numbers above are highly likely to increase and change over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account. Please note that while this PR distribution report is not behind secure page, it is not publicly accessible and unless you give the URL (the web address) away for other people to see it, there is no other way for somebody else to find it out on the Web. No sensitive, private or financial information, if ever made available to us, will ever be published in this report section. The information in this PR distribution report was factually accurate on the date of its last update (date shown above). This PR distribution report remains on EuropaWire website for historical purposes only. EuropaWire assumes no duty to update the information to reflect subsequent developments beyond the period of the active PR distribution campaign. Readers should not rely upon the information in this PR distribution report as current or accurate after date it was last updated on. To have an easy and quick access to this report page for further references, please consider bookmarking it. Thank you for releasing via EuropaWire. — Editorial Staff |