PR Distribution Report [030320176351258428480536000]


v.3.412


REPORT DETAILS
PR Distribution Report ID: 030320176351258428480536000
PR Distribution Campaign ID: 6351258428480536000
Customer: marklewisbrown@gmail.com
Email for Contacts: jonathan@verticalbookingusa.com
Press Release: B&B Hotels selects Vertical Booking CRS for enterprise hotel distribution across their 400 hotels link opens in a new window
Press Release language: English
PR released on: Mar 3, 2017
Report started on: Mar 3, 2017
Report last updated on: Mar 14, 2017*

* Frequent updates on your PR distribution report are only done during the active period of your PR campaign. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. You’ll be notified via an email if such an update has been made in future on your PR distribution report.
PR campaign duration:
The campaign duration depends on the PR distribution budget.
(Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
Is PR campaign active?
The active period of your PR distribution campaign depends on the PR distribution budget.
No. The active period of your PR distribution campaign is over*.

Extend PR campaign & reach?

* Even if the active period of your PR distribution campaign is over, your press release remains alive and is up and running on EuropaWire and all the places it has been published on, released via, submitted to and appeared on. The active period of your PR distribution campaign depends on the PR distribution budget and can be anything between one week and 30+ days if larger PR distribution budgets are used. During the active period of your PR distribution campaign, EuropaWire uses its news-wire platform and market insights to proactively engage in leveraging some of today’s most sophisticated and precise multi-channel targeting options available online to source and reach out to the audience that might be interested in and engage with your PR message based on your targeting preferences. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
PR report observed period:
The observed period for the PR distribution report depends on the PR distribution campaign duration.
(Mar 3, 2017 – Mar 14, 2017 ~ 11 days)*

*The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
Report in progress: No
Report is completed: Yes
PR distribution budget: €495
Total reach: 1,130,023+ (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
Reach level:
Indicates how optimal your reach is versus the average for the PR distribution budget employed.
Reach level~138%*

* Please note that while this indicator looks into how your reach performed towards the average for the same PR budget, targeting different countries, markets and audiences usually results in significantly different reach level for PR distribution campaigns with the same PR budgets.
TABLE OF CONTENT
1) Where did we publish on, release via and submit to…
2) Who did we target, where and how…
3) Who did we reach out to…
4) Who engaged…
5) Insights…
6) Extend…
WHERE DID WE PUBLISH…
Your press release has been published on, released via, submitted to, and appeared on EuropaWire, the Internet, Web, Search engines, the Blogosphere, News, News aggregators, Social media, etc.
Site URL
EuropaWire: Press release page:

https://news.europawire.eu/36000-bb-hotels-selects-vertical-booking-crs-for-enterprise-hotel-distribution-across-their-400-hotels/eu-press-release/2017/03/03/

Categories:

https://news.europawire.eu/france/
https://news.europawire.eu/germany/
https://news.europawire.eu/internet-online/
https://news.europawire.eu/italy/
https://news.europawire.eu/news/
https://news.europawire.eu/spain/
https://news.europawire.eu/technology/
https://news.europawire.eu/travel/
https://news.europawire.eu/united-kingdom/

Tags:

https://news.europawire.eu/press-releases-tagged-with/alberto-guadalupi/
https://news.europawire.eu/press-releases-tagged-with/bb-hotels/
https://news.europawire.eu/press-releases-tagged-with/booking/
https://news.europawire.eu/press-releases-tagged-with/central-reservation-offices/
https://news.europawire.eu/press-releases-tagged-with/competitor-rate-checker/
https://news.europawire.eu/press-releases-tagged-with/cro/
https://news.europawire.eu/press-releases-tagged-with/crs/
https://news.europawire.eu/press-releases-tagged-with/digitalization/
https://news.europawire.eu/press-releases-tagged-with/direct-web-booking-engine/
https://news.europawire.eu/press-releases-tagged-with/economy-hotels/
https://news.europawire.eu/press-releases-tagged-with/enterprise-hotel-distribution/
https://news.europawire.eu/press-releases-tagged-with/gds/
https://news.europawire.eu/press-releases-tagged-with/guest-satisfaction/
https://news.europawire.eu/press-releases-tagged-with/hotel/
https://news.europawire.eu/press-releases-tagged-with/hotel-booking-engine/
https://news.europawire.eu/press-releases-tagged-with/hotel-chains/
https://news.europawire.eu/press-releases-tagged-with/hotel-groups/
https://news.europawire.eu/press-releases-tagged-with/hotel-meta-search/
https://news.europawire.eu/press-releases-tagged-with/hotel-online-distribution/
https://news.europawire.eu/press-releases-tagged-with/hotel-technology-integration/
https://news.europawire.eu/press-releases-tagged-with/hotels/
https://news.europawire.eu/press-releases-tagged-with/ids/
https://news.europawire.eu/press-releases-tagged-with/itb-berlin/
https://news.europawire.eu/press-releases-tagged-with/jerome-destors/
https://news.europawire.eu/press-releases-tagged-with/native-hotel-app/
https://news.europawire.eu/press-releases-tagged-with/online-reputation-management/
https://news.europawire.eu/press-releases-tagged-with/open-crs-platform/
https://news.europawire.eu/press-releases-tagged-with/ota-price-comparison-widget/
https://news.europawire.eu/press-releases-tagged-with/otas/
https://news.europawire.eu/press-releases-tagged-with/pai-partners/
https://news.europawire.eu/press-releases-tagged-with/reservation-technology/
https://news.europawire.eu/press-releases-tagged-with/rfp-process/
https://news.europawire.eu/press-releases-tagged-with/tour-operatorsm/
https://news.europawire.eu/press-releases-tagged-with/vertical-booking/
https://news.europawire.eu/press-releases-tagged-with/wholesalers/

Google: https://www.google.com/search?hl=en&noj=1
Google News: https://www.google.com/search?q=
Bing News: https://www.bing.com/news/search?q=…
Apple News:
(To view this channel open the link on an iPad, iPhone, or iPod touch with iOS 9 or later and Apple News)
https://apple.news/TgIdasElxRICK2SON_8eNPw
Yahoo Search: http://search.yahoo.com/search?…
Bing Search: http://www.bing.com/search?…
Blogosphere: http://www.blogsearchengine.org/search.html?cx=
Twitter: https://twitter.com/europawire

https://twitter.com/europawire/status/837766496998801411
https://twitter.com/hashtag/CRS?src=hash
https://twitter.com/hashtag/enterprise?src=hash
https://twitter.com/hashtag/hotel?src=hash
https://twitter.com/hashtag/distribution?src=hash
https://twitter.com/hashtag/hotels?src=hash
https://t.co/VlvBXAy6Qj
https://t.co/0RCaY2qGdv
https://twitter.com/Jentweddle
https://twitter.com/travelprnewscom
https://twitter.com/ModernMsp
https://twitter.com/eprnetwork
https://twitter.com/europawire
https://twitter.com/praggregator
https://twitter.com/search?q=place%3A5890626f643ab65b

https://twitter.com/europawire/status/837769210688335872
https://twitter.com/hashtag/Hotels?src=hash
https://twitter.com/verticalbooking
https://twitter.com/hashtag/digitalization?src=hash
https://t.co/VlvBXAy6Qj
https://twitter.com/hashtag/booking?src=hash
https://twitter.com/hashtag/gds?src=hash
https://twitter.com/hashtag/crs?src=hash
https://twitter.com/hashtag/cro?src=hash
https://twitter.com/hashtag/travel?src=hash
https://t.co/J9Z1rOXC1G
https://twitter.com/christi19194232
https://twitter.com/HotelMamianiUrb
https://twitter.com/lisa_dequidt
https://twitter.com/piccioni77
https://twitter.com/Blinger_03
https://twitter.com/GrupoGp_
https://twitter.com/Scoular
https://twitter.com/angprimamang
https://twitter.com/CDO_Insights
https://twitter.com/search?q=place%3A5890626f643ab65b

https://twitter.com/europawire/status/837770810609774592
https://twitter.com/verticalbooking
https://twitter.com/hashtag/hotels?src=hash
https://t.co/VlvBXAy6Qj
https://twitter.com/hashtag/travel?src=hash
https://t.co/nbdntN2WK6
https://twitter.com/Scoular
https://twitter.com/Melanie57B
https://twitter.com/Blinger_03
https://twitter.com/rectics
https://twitter.com/travelprnewscom
https://twitter.com/SF_Distribution
https://twitter.com/djxchange
https://twitter.com/eprnetwork
https://twitter.com/europawire
https://twitter.com/search?q=place%3A5890626f643ab65b

https://twitter.com/europawire/status/837772331527307266
https://twitter.com/hashtag/CRS?src=hash
https://twitter.com/hashtag/chain?src=hash
https://twitter.com/hashtag/hotel?src=hash
https://twitter.com/hashtag/solution?src=hash
https://t.co/VlvBXAy6Qj
https://twitter.com/hashtag/booking?src=hash
https://twitter.com/hashtag/gds?src=hash
https://twitter.com/hashtag/cro?src=hash
https://t.co/pxg5dWJU1r
https://twitter.com/piccioni77
https://twitter.com/LyudmylaShkola
https://twitter.com/JuliaMalolepsza
https://twitter.com/Scoular
https://twitter.com/cwilcox2011
https://twitter.com/travelprnewscom
https://twitter.com/evankirstel
https://twitter.com/berlin_ny
https://twitter.com/praggregator
https://twitter.com/search?q=place%3A5890626f643ab65b

https://twitter.com/travelprnewscom/status/838084136707436549
https://twitter.com/hashtag/Economy?src=hash
https://twitter.com/hashtag/hotels?src=hash
https://twitter.com/verticalbooking
https://twitter.com/hashtag/CRS?src=hash
https://twitter.com/hashtag/hotel?src=hash
https://t.co/GwJG5wc0dN
https://twitter.com/hashtag/travel?src=hash
https://t.co/QoRcwR09Wh
https://twitter.com/BBHotelsItalia
https://twitter.com/eprnetwork
https://twitter.com/europawire
https://twitter.com/Chasing193
https://twitter.com/hotels25
https://twitter.com/SimpliFlyTravel
https://twitter.com/juttacuratolo
https://twitter.com/travelprnewscom
https://twitter.com/praggregator
https://twitter.com/search?q=place%3A827f88eab243bdf1

https://twitter.com/eprnetwork/status/838100106159206402
https://twitter.com/verticalbooking
https://twitter.com/hashtag/CRS?src=hash
https://twitter.com/hashtag/HOTEL?src=hash
https://twitter.com/hashtag/CRSSOLUTION?src=hash
https://twitter.com/bbhotels
https://t.co/Cpz7j21xWV
https://twitter.com/europawire
https://twitter.com/travelprnewscom

Facebook: https://www.facebook.com/EuropaWire

https://www.facebook.com/EuropaWire/posts/1073923076086483:0
https://www.facebook.com/EuropaWire/photos/a.450468198431977.1073741825.149517881860345/1073923076086483/?type=3
https://www.facebook.com/hashtag/hotels
https://www.facebook.com/hashtag/reservationtechnology
https://www.facebook.com/hashtag/booking
https://www.facebook.com/hashtag/gds
https://www.facebook.com/hashtag/crs
https://www.facebook.com/hashtag/cro
https://www.facebook.com/hashtag/hotelchains
https://www.facebook.com/hashtag/hotelgroups
https://www.facebook.com/hashtag/hotelbookingengine
https://www.facebook.com/hashtag/hoteltechnologyintegration
https://www.facebook.com/hashtag/travel
https://www.facebook.com/hashtag/ids
https://www.facebook.com/hashtag/crsplatform
https://www.facebook.com/hashtag/otas
https://www.facebook.com/hashtag/traveltech
https://www.facebook.com/hashtag/digitalization
https://www.facebook.com/hashtag/verticalbooking
https://www.facebook.com/hashtag/bbhotels

https://www.facebook.com/TravelPRNews/posts/991994397598794:0
https://www.facebook.com/TravelPRNews/photos/a.377668302364743.1073741825.190163281115247/991994397598794/?type=3
https://www.facebook.com/hashtag/booking
https://www.facebook.com/hashtag/gds
https://www.facebook.com/hashtag/crs
https://www.facebook.com/hashtag/cro
https://www.facebook.com/hashtag/travel
https://www.facebook.com/hashtag/hotels

Instagram: N/A
G+ https://plus.google.com/b/107823740277361235623/107823740277361235623/posts

https://plus.google.com/107823740277361235623/posts/LdsdwKDqqzL
https://plus.google.com//s/%23hotels
https://plus.google.com//s/%23reservationtechnology
https://plus.google.com//s/%23booking
https://plus.google.com//s/%23GDS
https://plus.google.com//s/%23CRS
https://plus.google.com//s/%23CRO
https://plus.google.com//s/%23hotelchains
https://plus.google.com//s/%23hotelgroups
https://plus.google.com//s/%23hotelbookingengine
https://plus.google.com//s/%23hoteltechnologyintegration
https://plus.google.com//s/%23travel
https://plus.google.com//s/%23IDS
https://plus.google.com//s/%23CRSplatform
https://plus.google.com//s/%23OTAs
https://plus.google.com//s/%23traveltech
https://plus.google.com//s/%23digitalization
https://plus.google.com//s/%23VerticalBooking
https://plus.google.com//s/%23BBHotels

https://plus.google.com/+Travelprnews/posts/WdyyKMqoW9J
https://plus.google.com//s/%23booking
https://plus.google.com//s/%23gds
https://plus.google.com//s/%23crs
https://plus.google.com//s/%23cro
https://plus.google.com//s/%23travel
https://plus.google.com//s/%23hotels

Pinterest: https://www.pinterest.com/europawire

https://uk.pinterest.com/europawire/travel/
https://uk.pinterest.com/europawire/technology/
https://uk.pinterest.com/pin/399413060689209921/
https://uk.pinterest.com/pin/399413060689209927/
https://uk.pinterest.com/pin/399413060689209933/
https://uk.pinterest.com/pin/399413060689209959/
https://uk.pinterest.com/pin/399413060689209961/
https://uk.pinterest.com/pin/399413060689209963/
https://uk.pinterest.com/pin/399413060689209971/
https://uk.pinterest.com/pin/399413060689209977/
https://uk.pinterest.com/travelprnews/hotels-resorts/
https://uk.pinterest.com/pin/505106914443529051/

Flipboard: https://flipboard.com/@europawire

https://flipboard.com/@europawire/travel-nqt1cllay
https://flipboard.com/@europawire/technology-nae4rbdey
https://flipboard.com/@travelprnewscom/hotels-%26-resorts-f5pq16l6z

crunchbase: N/A
Paper.li: https://paper.li/e-1431004197
Travel PR News:

http://travelprnews.com/03942349866-economy-hotels-leader-in-europe-bb-hotels-group-selects-vertical-booking-crs-solution-for-integrated-hotel-online-distribution/travel-press-release/2017/03/04/
http://travelprnews.com/business/
http://travelprnews.com/hospitality/
http://travelprnews.com/hotels/
http://travelprnews.com/tour-operators/
http://travelprnews.com/travel/
http://travelprnews.com/travel-agents/
http://travelprnews.com/travel-apps/
http://travelprnews.com/travel-consultancy/
http://travelprnews.com/travel-management/
http://travelprnews.com/travel-marketing/
http://travelprnews.com/travel-services/
http://travelprnews.com/travel-tech/
http://travelprnews.com/travel-press-releases-tagged-with/bb-hotels/
http://travelprnews.com/travel-press-releases-tagged-with/bb-hotels-group/
http://travelprnews.com/travel-press-releases-tagged-with/booking/
http://travelprnews.com/travel-press-releases-tagged-with/cro/
http://travelprnews.com/travel-press-releases-tagged-with/crs/
http://travelprnews.com/travel-press-releases-tagged-with/gds/
http://travelprnews.com/travel-press-releases-tagged-with/hotel-booking-engine/
http://travelprnews.com/travel-press-releases-tagged-with/hotel-chains/
http://travelprnews.com/travel-press-releases-tagged-with/hotel-groups/
http://travelprnews.com/travel-press-releases-tagged-with/hotel-online-distribution/
http://travelprnews.com/travel-press-releases-tagged-with/hotel-technology-integration/
http://travelprnews.com/travel-press-releases-tagged-with/hotels-2/
http://travelprnews.com/travel-press-releases-tagged-with/reservation-technology/
http://travelprnews.com/travel-press-releases-tagged-with/vertical-booking/

EPR Travel News:

http://www.eprtravelnews.com/2017/03/04/149855533-vertical-booking-crs-emerges-as-the-preferred-chain-hotel-crs-solution-for-bb-hotels/
http://www.eprtravelnews.com/category/hospitality/
http://www.eprtravelnews.com/category/hotels/
http://www.eprtravelnews.com/category/tour-operators/
http://www.eprtravelnews.com/category/travel/
http://www.eprtravelnews.com/category/travel-agents/
http://www.eprtravelnews.com/category/travel-services/
http://www.eprtravelnews.com/category/travel-software/
http://www.eprtravelnews.com/tag/alberto-guadalupi/
http://www.eprtravelnews.com/tag/bb-hotels-group/
http://www.eprtravelnews.com/tag/crs/
http://www.eprtravelnews.com/tag/crs-platform/
http://www.eprtravelnews.com/tag/crs-solution/
http://www.eprtravelnews.com/tag/hotel-crs-solution/
http://www.eprtravelnews.com/tag/hotels/
http://www.eprtravelnews.com/tag/itb-berlin/
http://www.eprtravelnews.com/tag/jerome-destors/
http://www.eprtravelnews.com/tag/vertical-booking/
http://www.eprtravelnews.com/tag/vertical-booking-crs-solution/
http://www.eprtravelnews.com/2017/03/04/

WHO DID WE TARGET…
Countries, markets, verticals, audiences, interests, industries, categories, keywords, tags, etc.
Countries: Germany (EU)
France (EU)
United Kingdom (EU)
Italy (EU)
Spain (EU)
Language: English
Regions, Metros, DMAs, Cities, Towns, etc.: N/A
Industries: Travel, Technology, etc.
Markets / Verticals: Booking, Hotels, etc.
Audiences: Internet, search engines and social media users living/residing in Germany (EU), France (EU), United Kingdom (EU), Italy (EU), Spain (EU) using English language and with identified interests like Travel, hotels, reservation technology, booking, GDS, CRS, CRO, hotel chains, hotel groups, hotel booking engine, hotel technology integration, etc.
Age: N/A
Gender: All
Interests: Travel, hotels, reservation technology, booking, GDS, CRS, CRO, hotel chains, hotel groups, hotel booking engine, hotel technology integration, etc.
Categories, Keywords, Tags: Travel, Technology, Internet & Online, Alberto Guadalupi, B&B Hotels, booking, Central Reservation Offices, Competitor Rate Checker, cro, crs, digitalization, direct web booking engine, economy hotels, enterprise hotel distribution, gds, guest satisfaction, hotel, hotel booking engine, hotel chains, hotel groups, hotel Meta-Search, hotel online distribution, hotel technology integration, hotels, IDS, ITB Berlin, Jérôme Destors, native Hotel App, online reputation management, open CRS platform, OTA Price Comparison widget, OTAs, PAI Partners, reservation technology, RFP process, Tour Operatorsm, Vertical Booking, wholesalers, etc.
Platforms: Desktop, mobile
WHO DID WE REACH OUT TO…
Total targeted reach, social media reach, followers, subscribers, etc.
Total generic reach: 37,085 people (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
Total generic video views: 0 people (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
Total targeted reach: 1,092,938 people (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
Total targeted video views: 0 people (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
–Cost per PR targeted reach: €0.00046
–Cost per PR targeted video view: €0.00
In Germany (EU):
–Total targeted reach: 131,941 people (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
–Total targeted video views: 0 people (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
—-Cost per PR targeted reach: €0.00075
—-Cost per PR targeted video view: €0.00
In France (EU):
–Total targeted reach: 214,443 people (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
–Total targeted video views: 0 people (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
—-Cost per PR targeted reach: €0.00046
—-Cost per PR targeted video view: €0.00
In United Kingdom (EU):
–Total targeted reach: 127,162 people (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
–Total targeted video views: 0 people (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
—-Cost per PR targeted reach: €0.00077
—-Cost per PR targeted video view: €0.00
In Italy (EU):
–Total targeted reach: 326,055 people (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
–Total targeted video views: 0 people (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
—-Cost per PR targeted reach: €0.00030
—-Cost per PR targeted video view: €0.00
In Spain (EU):
–Total targeted reach: 293,337 people (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
–Total targeted video views: 0 people (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
—-Cost per PR targeted reach: €0.00033
—-Cost per PR targeted video view: €0.00
Total reach:
(generic + targeted)
1,130,023 people (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
Cost per PR total reach: €0.00043
Who did we reach: 1,092,938+ internet, search engines and social media users living/residing in Germany (EU), France (EU), United Kingdom (EU), Italy (EU), Spain (EU) using English language and with identified interests like Travel, hotels, reservation technology, booking, GDS, CRS, CRO, hotel chains, hotel groups, hotel booking engine, hotel technology integration, etc.
Combined number of followers the PR reached out to:
(Twitter, FB, G+, incl. re-tweets, likes, shares, etc.)
174,855+
Cost per follower reach: €0.0028
High profile European influencers reached: 200+

(European/EU politicians, policy makers, government leaders, environmentalists, industrialists, bankers, financiers, c-level execs, top-level managers, professionals, consultants, analysts, investors, high networth individuals, etc.)
Cost per influencer reach: €2.475
WHO ENGAGED…
PR title views and displays, PR reads, engagements, social media insights, analytics and metrics, mentions, interactions, likes, tweets/retweets, shares, comments, replies, etc.
Total PR title views/displays:
(generic + targeted)
1,130,023+ people
Total PR video views:
(generic + targeted)
0 people
Cost per PR title view: €0.00043
Cost per PR video view: €0.00
PR total reads: 3,487* people read*** your press release
(Mar 3, 2017 – Mar 14, 2017 ~ 11 days**)

* The total PR reads number above is not final. It only covers the observed period for the PR distribution report, which is the active period of your PR campaign, which on itself depends on the PR distribution budget employed. The total number of people who will read your press release is highly likely to increase over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account.

** The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.

*** Read definition: For the sake of the metrics the read is considered and only counted as such, if the following conditions are met: 1) The press release page has fully been loaded in the browser and the time spent on the page by the visitor is at least 30 seconds; 2) An IP address is only counted once per 24 hours regardless how many times the same IP returned on the press release content; 3) Press release content viewed on social media sites do count as reads if and only when there are clear engagements (e.g. likes/loves, shares, tweets, re-tweets, etc.) reported by the respective social media accounts’ metrics and we have an access to and control over those accounts the event/engagement happened on in order to confirm/vitrify; 4) PR title viewed as well as PR title + excerpts viewed, either on the site or on social media accounts and third party sites and places, do NOT count as reads for the purpose of this report; 5) In general and by default press release reads are always more than what we can duly report in our press release distribution reports as we CANNOT gather data for press release content views, reads, shares, mentions, references, etc., on third party sites, social media accounts, private emails and communications (messengers, etc.) that are beyond our control and we have no access to their analytics and metrics; 6) Press release title and content, either partly or in its entirety, displayed, or served to viewers in the form of impressions, either on site, on third party sites or on social media, are not included in the metrics of this report as qualified reads, as we cannot tell how many of those displays/impressions can really be considered as qualified reads (e.g. no reliable data on how long the viewer engaged with the PR content AND/OR not sure whether the viewer was actually interested in what was displayed to her/him). However, it is realistic to assume certain amount of those displays and impressions can also be considered as qualified reads for the metrics of this report. We however, cannot report how many of them qualify as real reads of the press release, hence, do not have them included in this report; 7) And in general all views and reads, having occurred on sites, places and accounts we were not made aware of upon the closure of this PR distribution report are NOT counted and included in as reads; 8) Bots, in any form, type and shape, are by default excluded from the metrics of this report, whenever detected, known and possible.
In Germany(EU):
–Targeted PR title views/displays: 131,941+
–Targeted reads: 154 targeted people read your press release (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
–Cost per PR targeted read: €0.64
–PR title views / PR reads ratio: 0.11%
In France (EU):
–Targeted PR title views/displays: 214,443+
–Targeted reads: 165 targeted people read your press release (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
–Cost per PR targeted read: €0.6
–PR title views / PR reads ratio: 0.076%
In United Kingdom (EU):
–Targeted PR title views/displays: 127,162+
–Targeted reads: 199 targeted people read your press release (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
–Cost per PR targeted read: €0.49
–PR title views / PR reads ratio: 0.15%
In Italy (EU):
–Targeted PR title views/displays: 326,055+
–Targeted reads: 166 targeted people read your press release (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
–Cost per PR targeted read: €0.59
–PR title views / PR reads ratio: 0.050%
In Spain (EU):
–Targeted PR title views/displays: 293,337+
–Targeted reads: 167 targeted people read your press release (Mar 3, 2017 – Mar 14, 2017 ~ 11 days)
–Cost per PR targeted read: €0.59
–PR title views / PR reads ratio: 0.056%
Overall cost per PR read: €0.14
Overall PR title views / PR reads ratio: 0.30%
Who read*** your press release: 3,487 of which 851**** precisely targeted individuals living/residing in Germany (EU), France (EU), United Kingdom (EU), Italy (EU), Spain (EU) that speak/read English and are interested in and like Travel, hotels, reservation technology, booking, GDS, CRS, CRO, hotel chains, hotel groups, hotel booking engine, hotel technology integration, etc.



*** Read definition: For the sake of the metrics the read is considered and only counted as such, if the following conditions are met: 1) The press release page has fully been loaded in the browser and the time spent on the page by the visitor is at least 30 seconds; 2) An IP address is only counted once per 24 hours regardless how many times the same IP returned on the press release content; 3) Press release content viewed on social media sites do count as reads if and only when there are clear engagements (e.g. likes/loves, shares, tweets, re-tweets, etc.) reported by the respective social media accounts’ metrics and we have an access to and control over those accounts the event/engagement happened on in order to confirm/vitrify; 4) PR title viewed as well as PR title + excerpts viewed, either on the site or on social media accounts and third party sites and places, do NOT count as reads for the purpose of this report; 5) In general and by default press release reads are always more than what we can duly report in our press release distribution reports as we CANNOT gather data for press release content views, reads, shares, mentions, references, etc., on third party sites, social media accounts, private emails and communications (messengers, etc.) that are beyond our control and we have no access to their analytics and metrics; 6) Press release title and content, either partly or in its entirety, displayed, or served to viewers in the form of impressions, either on site, on third party sites or on social media, are not included in the metrics of this report as qualified reads, as we cannot tell how many of those displays/impressions can really be considered as qualified reads (e.g. no reliable data on how long the viewer engaged with the PR content AND/OR not sure whether the viewer was actually interested in what was displayed to her/him). However, it is realistic to assume certain amount of those displays and impressions can also be considered as qualified reads for the metrics of this report. We however, cannot report how many of them qualify as real reads of the press release, hence, do not have them included in this report; 7) And in general all views and reads, having occurred on sites, places and accounts we were not made aware of upon the closure of this PR distribution report are NOT counted and included in as reads; 8) Bots, in any form, type and shape, are by default excluded from the metrics of this report, whenever detected, known and possible.



**** The difference between the number of total reads and the number of the precisely targeted individuals who read the press release as reported above is the number of people who have actually been confirmed to have read your press release, according to our measurement tools and methods, but were not verified/confirmed/identified as targeted ones through out our channels, accounts and analytics (e.g. readers coming from countries/markets outside the ones included in the PR distribution campaign’s targeting preferences; readers generally classified as generic ones; readers who have read the press release via proxy services, among others).

PR shares: 2
PR likes: 4
PR G+: 1
PR LinkedIn: 0
PR tweets/re-tweets/likes: 89
PR Pinterest: 9
PR Flipboard: 3
PR reactions / comments:
EuropaWire, Search engines, news, Blogosphere, social media, etc.
2

* Please note that PR reactions and comments may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR reactions and comments, if any, may be included in future updates on this PR distribution report.
PR mentions:
Third party mentions online as a result of your press release on EuropaWire.
2

* Please note that PR mentions may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR mentions, if any, may be included in future updates on this PR distribution report.
INSIGHTS…
PR insights, analyses, rates, averages, conclusions, etc.
Budget vs. target:
Reads vs. target:
Engagement vs. target:
Reach vs. budget:
Reads vs. budget:
Engagement vs. budget:
Reads vs. reach:
Engagement vs. reads:
Engagement vs. reach:
Language vs. target:
Reads vs. language:
Engagement vs. language:
Title vs. audience:
Title vs. target:
Reads vs. title:
EXTEND…
Extend PR distribution campaing to increase reach and engagement, etc.
Extend PR campaign & reach: Based on the PR distribution budget you choose from below, we’ll extend your existing PR distribution campaign for the same press release by using the same settings, preferences, targeting options, etc. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.



-END-
GENERAL NOTES:

Should you have any questions about this report, please contact us at info@europawire.eu.Many of the figures, numbers and values included in the PR distribution report above are not final. The current PR distribution report only covers the active period of your PR distribution campaign, which on itself depends on the PR distribution budget employed. Many of the numbers above are highly likely to increase and change over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account.

Please note that while this PR distribution report is not behind secure page, it is not publicly accessible and unless you give the URL (the web address) away for other people to see it, there is no other way for somebody else to find it out on the Web. No sensitive, private or financial information, if ever made available to us, will ever be published in this report section.

The information in this PR distribution report was factually accurate on the date of its last update (date shown above). This PR distribution report remains on EuropaWire website for historical purposes only. EuropaWire assumes no duty to update the information to reflect subsequent developments beyond the period of the active PR distribution campaign. Readers should not rely upon the information in this PR distribution report as current or accurate after date it was last updated on.

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Editorial Staff
EuropaWire