PR Distribution Report [250920172705669041442462000]

v.3.517


REPORT DETAILS
PR Distribution Report ID: 250920172705669041442462000
PR Distribution Campaign ID: 2705669041442462000
Customer: mark.prindle@fusionpr.com
Email for Contacts: mark.prindle@fusionpr.com
Press Release: SecBI and Innovery Announce Partnership to Promote SecBI’s “Autonomous Investigation” Cybersecurity Solution to the Italian and Spanish Markets link opens in a new window
Press Release language: English
PR released on: Sep 25, 2017
Report started on: Sep 25, 2017
Report last updated on: Oct 5, 2017*

* Frequent updates on your PR distribution report are only done during the active period of your PR campaign. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. You’ll be notified via an email if such an update has been made in future on your PR distribution report.
PR campaign duration:
The campaign duration depends on the PR distribution budget.
(Sep 25, 2017 – Oct 5, 2017 ~ 10 days)
Is PR campaign active?
The active period of your PR distribution campaign depends on the PR distribution budget.
No. The active period of your PR distribution campaign is over*.

Extend PR campaign & reach?

* Even if the active period of your PR distribution campaign is over, your press release remains alive and is up and running on EuropaWire and all the places it has been published on, released via, submitted to and appeared on. The active period of your PR distribution campaign depends on the PR distribution budget and can be anything between one week and 30+ days if larger PR distribution budgets are used. During the active period of your PR distribution campaign, EuropaWire uses its news-wire platform and market insights to proactively engage in leveraging some of today’s most sophisticated and precise multi-channel targeting options available online to source and reach out to the audience that might be interested in and engage with your PR message based on your targeting preferences. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
PR report observed period:
The observed period for the PR distribution report depends on the PR distribution campaign duration.
(Sep 25, 2017 – Oct 5, 2017 ~ 10 days)*

*The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
Report in progress: No
Report is completed: Yes
PR distribution budget for Italy (EU): €99
PR distribution budget for Spain (EU): €99
PR distribution budget (total): €198
Total reach: 136,297+ (Sep 25, 2017 – Oct 5, 2017 ~ 10 days)
Reach level:
Indicates how optimal your reach is versus the average for the PR distribution budget employed.
Reach level~46%*

* Please note that while this indicator looks into how your reach performed towards the average for the same PR budget, targeting different countries, markets and audiences usually results in significantly different reach level for PR distribution campaigns with the same PR budgets.
TABLE OF CONTENT
1) Where did we publish on, release via and submit to…
2) Who did we target, where and how…
3) Who did we reach out to…
4) Who engaged…
5) Insights…
6) Extend…
WHERE DID WE PUBLISH…
Your press release has been published on, released via, submitted to, and appeared on EuropaWire, the Internet, Web, Search engines, the Blogosphere, News, News aggregators, Social media, etc.
Site URL
EuropaWire: Press release page:

https://news.europawire.eu/secbi-and-innovery-announce-partnership-to-promote-secbis-autonomous-investigation-cybersecurity-solution-to-the-italian-and-spanish-markets-62000/eu-press-release/2017/09/25/

Categories:

https://news.europawire.eu/banks/
https://news.europawire.eu/business/
https://news.europawire.eu/financial/
https://news.europawire.eu/internet-online/
https://news.europawire.eu/italy/
https://news.europawire.eu/news/
https://news.europawire.eu/security-safety/
https://news.europawire.eu/spain/
https://news.europawire.eu/technology/

Tags:

https://news.europawire.eu/press-releases-tagged-with/advanced-cyber-threats/
https://news.europawire.eu/press-releases-tagged-with/cybersecurity/
https://news.europawire.eu/press-releases-tagged-with/cybertech-europe-2017/
https://news.europawire.eu/press-releases-tagged-with/distribution/
https://news.europawire.eu/press-releases-tagged-with/gianvittorio-abate/
https://news.europawire.eu/press-releases-tagged-with/gilad-peleg/
https://news.europawire.eu/press-releases-tagged-with/ict-security-services/
https://news.europawire.eu/press-releases-tagged-with/ict-services/
https://news.europawire.eu/press-releases-tagged-with/innovery/
https://news.europawire.eu/press-releases-tagged-with/jvp-cyber-labs/
https://news.europawire.eu/press-releases-tagged-with/mark-prindle/
https://news.europawire.eu/press-releases-tagged-with/no-false-alerts/
https://news.europawire.eu/press-releases-tagged-with/partnership/
https://news.europawire.eu/press-releases-tagged-with/roma-convention-center-la-nuvola/
https://news.europawire.eu/press-releases-tagged-with/secbi/
https://news.europawire.eu/press-releases-tagged-with/security/
https://news.europawire.eu/press-releases-tagged-with/threat-detection/

Google: https://www.google.com/search?hl=en&noj=1
Google News: https://www.google.com/search?q=
Bing News: https://www.bing.com/news/search?q=…
Apple News:
(To view this channel open the link on an iPad, iPhone, or iPod touch with iOS 9 or later and Apple News)
https://apple.news/TgIdasElxRICK2SON_8eNPw
Yahoo Search: http://search.yahoo.com/search?…
Bing Search: http://www.bing.com/search?…
Blogosphere: http://www.blogsearchengine.org/search.html?cx=
Twitter: https://twitter.com/europawire

https://twitter.com/europawire/status/912214294405804032
https://twitter.com/hashtag/Italy?src=hash
https://twitter.com/hashtag/Spain?src=hash
https://t.co/JPFZeJhY69
https://twitter.com/hashtag/Cybersecurity?src=hash
https://twitter.com/hashtag/security?src=hash
https://t.co/zlKKX8DwAr
https://twitter.com/search?q=place%3A7d588036fe12e124
https://twitter.com/eprnetwork
https://twitter.com/europawire
https://twitter.com/charlestendell
https://twitter.com/SecBI
https://twitter.com/InnoveryES
https://twitter.com/ID_Cybertech
https://twitter.com/SecBI
https://twitter.com/InnoveryES
https://twitter.com/ID_Cybertech
https://twitter.com/Void_Sec
https://twitter.com/GCSEC
https://twitter.com/Retelit
https://twitter.com/CyberSecMonth
https://twitter.com/CyberSecNatLab
https://twitter.com/europawire/status/#
http://status.twitter.com
https://twitter.com/TwitterSafety

https://twitter.com/europawire/status/912240746299830272
https://twitter.com/hashtag/Innovery?src=hash
https://twitter.com/hashtag/SecBI?src=hash
https://twitter.com/hashtag/Autonomous?src=hash
https://twitter.com/hashtag/Investigation?src=hash
https://twitter.com/hashtag/Cybersecurity?src=hash
https://twitter.com/hashtag/Italy?src=hash
https://twitter.com/hashtag/Spain?src=hash
https://t.co/JPFZeJhY69
https://twitter.com/hashtag/ciberseguridad?src=hash
https://t.co/yjsmX7AAP6
https://twitter.com/search?q=place%3A7d588036fe12e124
https://twitter.com/eprnetwork
https://twitter.com/europawire
https://twitter.com/GutmanYotam
https://twitter.com/Vanessak61
https://twitter.com/hackernewsbot_
https://twitter.com/CyberD_B
https://twitter.com/someinfosecbot
https://twitter.com/JVPVC
https://twitter.com/SecBI
https://twitter.com/SecBI
https://twitter.com/InnoveryES
https://twitter.com/INCIBE
https://twitter.com/SecBI
https://twitter.com/InnoveryES
https://twitter.com/INCIBE
https://twitter.com/CybercampEs
https://twitter.com/osiseguridad
https://twitter.com/CyberSecMonth
https://twitter.com/CCNCERT
https://twitter.com/lsectweet

https://twitter.com/europawire/status/912329798453747712
https://twitter.com/hashtag/SecBI?src=hash
https://twitter.com/hashtag/security?src=hash
https://twitter.com/hashtag/threats?src=hash
https://t.co/JPFZeJhY69
https://twitter.com/hashtag/ICT?src=hash
https://t.co/5r0w9c09NY
https://twitter.com/search?q=place%3A7d588036fe12e124
https://twitter.com/ID_Cybertech
https://twitter.com/eprnetwork
https://twitter.com/europawire
https://twitter.com/SecBI
https://twitter.com/InnoveryES
https://twitter.com/ID_Cybertech
https://twitter.com/europawire/status/#
http://status.twitter.com
https://twitter.com/TwitterSafety
https://twitter.com/TwitterSafety/status/915315621373501440

https://twitter.com/europawire/status/912333899610644480
https://twitter.com/hashtag/SecBI?src=hash
https://twitter.com/hashtag/software?src=hash
https://twitter.com/hashtag/detection?src=hash
https://twitter.com/hashtag/cyberthreats?src=hash
https://t.co/JPFZeJhY69
https://twitter.com/hashtag/Cybersecurity?src=hash
https://t.co/JvJSPVm3N3
https://twitter.com/search?q=place%3A7d588036fe12e124
https://twitter.com/ID_Cybertech
https://twitter.com/eprnetwork
https://twitter.com/europawire
https://twitter.com/charlestendell
https://twitter.com/HackersList
https://twitter.com/SecBI
https://twitter.com/InnoveryES
https://twitter.com/ID_Cybertech

https://twitter.com/europawire/status/912336885187514370
https://twitter.com/hashtag/Innovera?src=hash
https://twitter.com/hashtag/SecBI?src=hash
https://twitter.com/hashtag/Cybertech?src=hash
https://twitter.com/hashtag/CyberEU17?src=hash
https://twitter.com/hashtag/Rome?src=hash
https://t.co/JPFZeJhY69
https://t.co/OM5E3jjglL
https://twitter.com/search?q=place%3A7d588036fe12e124
https://twitter.com/ID_Cybertech
https://twitter.com/eprnetwork
https://twitter.com/europawire
https://twitter.com/SecBI
https://twitter.com/InnoveryES
https://twitter.com/ID_Cybertech

Facebook: https://www.facebook.com/EuropaWire

https://www.facebook.com/EuropaWire/posts/1220709521407837
https://www.facebook.com/EuropaWire/photos/pcb.1220709521407837/1220707114741411/?type=3
https://www.facebook.com/EuropaWire/photos/pcb.1220709521407837/1220707198074736/?type=3
https://www.facebook.com/Secbi-385193438331013/
https://www.facebook.com/CyberTechIsrael/
https://www.facebook.com/hashtag/security
https://www.facebook.com/hashtag/ciberseguridad
https://www.facebook.com/hashtag/cybersecurity
https://www.facebook.com/hashtag/ictsecurity
https://www.facebook.com/hashtag/threatdetection
https://www.facebook.com/hashtag/cyberthreats

https://www.facebook.com/EuropaWire/posts/1220721381406651
https://www.facebook.com/EuropaWire/photos/a.450468198431977.1073741825.149517881860345/1220721298073326/?type=3
https://www.facebook.com/Secbi-385193438331013/
https://www.facebook.com/CyberTechIsrael/
https://www.facebook.com/hashtag/security
https://www.facebook.com/hashtag/ciberseguridad
https://www.facebook.com/hashtag/cybersecurity
https://www.facebook.com/hashtag/ictsecurity
https://www.facebook.com/hashtag/threatdetection
https://www.facebook.com/hashtag/cyberthreats

https://www.facebook.com/EuropaWire/posts/1220725814739541
https://www.facebook.com/EuropaWire/photos/a.450468198431977.1073741825.149517881860345/1220724414739681/?type=3
https://www.facebook.com/Secbi-385193438331013/
https://www.facebook.com/CyberTechIsrael/
https://www.facebook.com/hashtag/security
https://www.facebook.com/hashtag/ciberseguridad
https://www.facebook.com/hashtag/cybersecurity
https://www.facebook.com/hashtag/ictsecurity
https://www.facebook.com/hashtag/threatdetection
https://www.facebook.com/hashtag/cyberthreats

Instagram: N/A
G+ https://plus.google.com/+EuropaWire

https://plus.google.com/+EuropaWire/posts/enisufUfARt
https://plus.google.com//s/%23Security
https://plus.google.com//s/%23ciberseguridad
https://plus.google.com//s/%23Cybersecurity
https://plus.google.com//s/%23ICTsecurity
https://plus.google.com//s/%23threatdetection
https://plus.google.com//s/%23cyberthreats

https://plus.google.com/+EuropaWire/posts/jRhzdzJ6AcD
https://plus.google.com//s/%23Security
https://plus.google.com//s/%23ciberseguridad
https://plus.google.com//s/%23Cybersecurity
https://plus.google.com//s/%23ICTsecurity
https://plus.google.com//s/%23threatdetection
https://plus.google.com//s/%23cyberthreats

https://plus.google.com/+EuropaWire/posts/QeQKke8ysxd
https://plus.google.com//s/%23Security
https://plus.google.com//s/%23ciberseguridad
https://plus.google.com//s/%23Cybersecurity
https://plus.google.com//s/%23ICTsecurity
https://plus.google.com//s/%23threatdetection
https://plus.google.com//s/%23cyberthreats

Pinterest: https://www.pinterest.com/europawire

https://www.pinterest.com/europawire/security-safety/
https://www.pinterest.com/europawire/technology/
https://www.pinterest.com/europawire/telecom/
https://www.pinterest.com/europawire/internet-online/
https://www.pinterest.com/pin/399413060694574876/
https://www.pinterest.com/pin/399413060694574869/
https://www.pinterest.com/pin/399413060694574866/
https://www.pinterest.com/pin/399413060694574862/

Flipboard: https://flipboard.com/@europawire

https://flipboard.com/@europawire/technology-nae4rbdey
https://flipboard.com/@europawire/telecom-8vmr5qaoy
https://flipboard.com/@europawire/internet-%26-online-enhn8ghjy
https://flipboard.com/@europawire/security-%26-safety-t63r7dmiy

crunchbase:

https://www.crunchbase.com/organization/secbi#/entity

Paper.li: https://paper.li/e-1431004197
EPR Internet News:

https://www.eprinternetnews.com/2017/09/26/983340-secbis-software-provides-early-and-accurate-detection-of-advanced-cyber-threats/
https://www.eprinternetnews.com/category/abuse/
https://www.eprinternetnews.com/category/apps/
https://www.eprinternetnews.com/category/b2b/
https://www.eprinternetnews.com/category/internet/
https://www.eprinternetnews.com/category/online/
https://www.eprinternetnews.com/category/security/
https://www.eprinternetnews.com/category/services/
https://www.eprinternetnews.com/category/software/
https://www.eprinternetnews.com/tag/advanced-cyber-threats/
https://www.eprinternetnews.com/tag/cybersecurity/
https://www.eprinternetnews.com/tag/cybertech-europe-2017/
https://www.eprinternetnews.com/tag/distribution/
https://www.eprinternetnews.com/tag/ict-security-services/
https://www.eprinternetnews.com/tag/ict-services/
https://www.eprinternetnews.com/tag/innovery/
https://www.eprinternetnews.com/tag/jvp-cyber-labs/
https://www.eprinternetnews.com/tag/no-false-alerts/
https://www.eprinternetnews.com/tag/secbi/
https://www.eprinternetnews.com/tag/security/
https://www.eprinternetnews.com/tag/threat-detection/
https://www.eprinternetnews.com/2017/09/

EPR Telecom News:

https://www.eprtelecomnews.com/2017/09/26/9387-innovery-to-bring-secbis-autonomous-investigation-cybersecurity-solution-in-italy-and-spain/
https://www.eprtelecomnews.com/category/internet/
https://www.eprtelecomnews.com/category/telecom/
https://www.eprtelecomnews.com/category/telecom-software/
https://www.eprtelecomnews.com/category/telecom-solutions/
https://www.eprtelecomnews.com/tag/advanced-cyber-threats/
https://www.eprtelecomnews.com/tag/cybersecurity/
https://www.eprtelecomnews.com/tag/cybertech-europe-2017/
https://www.eprtelecomnews.com/tag/ict-security-services/
https://www.eprtelecomnews.com/tag/ict-services/
https://www.eprtelecomnews.com/tag/innovery/
https://www.eprtelecomnews.com/tag/no-false-alerts/
https://www.eprtelecomnews.com/tag/secbi/
https://www.eprtelecomnews.com/tag/security/
https://www.eprtelecomnews.com/tag/threat-detection/
https://www.eprtelecomnews.com/2017/09/

EPR Financial News:

https://www.eprfinancialnews.com/2017/09/27/9867-secbi-ceo-gilad-peleg-traditional-security-means-are-simply-insufficient-in-dealing-with-advanced-threats/
https://www.eprfinancialnews.com/category/banks/
https://www.eprfinancialnews.com/category/business/
https://www.eprfinancialnews.com/category/financial/
https://www.eprfinancialnews.com/category/security/
https://www.eprfinancialnews.com/tag/advanced-cyber-threats/
https://www.eprfinancialnews.com/tag/cybersecurity/
https://www.eprfinancialnews.com/tag/cybertech-europe-2017/
https://www.eprfinancialnews.com/tag/gilad-peleg/
https://www.eprfinancialnews.com/tag/ict-security-services/
https://www.eprfinancialnews.com/tag/ict-services/
https://www.eprfinancialnews.com/tag/innovery/
https://www.eprfinancialnews.com/tag/jvp-cyber-labs/
https://www.eprfinancialnews.com/tag/mark-prindle/
https://www.eprfinancialnews.com/tag/no-false-alerts/
https://www.eprfinancialnews.com/tag/secbi/
https://www.eprfinancialnews.com/tag/security/
https://www.eprfinancialnews.com/tag/threat-detection/
https://www.eprfinancialnews.com/2017/09/

WHO DID WE TARGET…
Countries, markets, verticals, audiences, interests, industries, categories, keywords, tags, etc.
Countries: Italy (EU)
Spain (EU)
Language: English
Regions, Metros, DMAs, Cities, Towns, etc.: Brescia, Milan, Naples, Rome, Cagliari, Madrid
Industries: Banks, Business, Financial, Internet & Online, Security & Safety, Technology, etc.
Markets / Verticals: Cybersecurity, Ciberseguridad, ICT security, etc.
Audiences: Internet, search engines and social media users living/residing in Italy (EU), Spain (EU) using English language and with identified interests like Security & Safety, Cybersecurity, Ciberseguridad, ICT security, threat detection, cyber threats, cyber attacks, etc.
Age: 22-65
Gender: All
Interests: Security & Safety, Cybersecurity, Ciberseguridad, ICT security, threat detection, cyber threats, cyber attacks, etc.
Categories, Keywords, Tags: Banks, Business, Financial, Internet & Online, Security & Safety, Technology, advanced cyber threats, Cybersecurity, Cybertech Europe 2017, distribution, Gianvittorio Abate, Gilad Peleg, ICT security services, ICT services, Innovery, JVP Cyber Labs, Mark Prindle, no false alerts, partnership, Roma Convention Center – La Nuvola, SecBI, SECURITY, threat detection, Ciberseguridad, etc.
Platforms: Desktop, mobile
WHO DID WE REACH OUT TO…
Total targeted reach, social media reach, followers, subscribers, etc.
Total generic reach: 23,362 people (Sep 25, 2017 – Oct 5, 2017 ~ 10 days)
Total generic video views: 0 people (Sep 25, 2017 – Oct 5, 2017 ~ 10 days)
Total targeted reach: 112,935 people (Sep 25, 2017 – Oct 5, 2017 ~ 10 days)
Total targeted video views: 0 people (Sep 25, 2017 – Oct 5, 2017 ~ 10 days)
–Cost per PR targeted reach: €0.0017
–Cost per PR targeted video view: €0.00
In Italy (EU):
–Total targeted reach: 72,368 people (Sep 25, 2017 – Oct 5, 2017 ~ 10 days)
–Total targeted video views: 0 people (Sep 25, 2017 – Oct 5, 2017 ~ 10 days)
—-Cost per PR targeted reach: €0.0013
—-Cost per PR targeted video view: €0.00
In Spain (EU):
–Total targeted reach: 40,567 people (Sep 25, 2017 – Oct 5, 2017 ~ 10 days)
–Total targeted video views: 0 people (Sep 25, 2017 – Oct 5, 2017 ~ 10 days)
—-Cost per PR targeted reach: €0.0024
—-Cost per PR targeted video view: €0.00
Total reach:
(generic + targeted)
136,297 people (Sep 25, 2017 – Oct 5, 2017 ~ 10 days)
Cost per PR total reach: €0.0014
Who did we reach: 112,935+ internet, search engines and social media users living/residing in Italy (EU), Spain (EU) using English language and with identified interests like Security & Safety, Cybersecurity, Ciberseguridad, ICT security, threat detection, cyber threats, cyber attacks, etc.
Combined number of followers the PR reached out to:
(Twitter, FB, G+, incl. re-tweets, likes, shares, etc.)
46,540+
Cost per follower reach: €0.0042
High profile European influencers reached: 200+

(European/EU politicians, policy makers, government leaders, environmentalists, industrialists, bankers, financiers, c-level execs, top-level managers, professionals, consultants, analysts, investors, high networth individuals, etc.)
Cost per influencer reach: €0.99
Relevant entities, media outlets, editorial desks, journalists, bloggers, influencers, social media accounts, etc. reached out with your PR message: Italy

CyberTech Europe 2017
VoidSec, Influential Italian Cyber Security Researcher
Global Cyber Security Center based in Rome
Leading Italian provider of data and infrastructure services to the telecommunications market
EU’s European Cyber Security Month
Laboratorio Nazionale per la Cybersecurity

@ID_Cybertech
@Void_Sec
@GCSEC
@Retelit
@CyberSecMonth
@CyberSecNatLab

Spain

El Instituto Nacional de Ciberseguridad de España
CyberCamp
OSI – Oficina de Seguridad del Internauta
EU’s European Cyber Security Month
Centro Criptológico Nacional Madrid
LSEC Leaders In Security

@incibe
@cybercampes
@osiseguridad
@CyberSecMonth
@ccncert
@lsectweet

WHO ENGAGED…
PR title views and displays, PR reads, engagements, social media insights, analytics and metrics, mentions, interactions, likes, tweets/retweets, shares, comments, replies, etc.
Total PR title views/displays:
(generic + targeted)
136,297+ people
Total PR video views:
(generic + targeted)
0 people
Cost per PR title view: €0.0014
Cost per PR video view: €0.00
PR total reads: 1,829* people read*** your press release
(Sep 25, 2017 – Oct 5, 2017 ~ 10 days**)

* The total PR reads number above is not final. It only covers the observed period for the PR distribution report, which is the active period of your PR campaign, which on itself depends on the PR distribution budget employed. The total number of people who will read your press release is highly likely to increase over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account.

** The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.

*** Read definition: For the sake of the metrics the read is considered and only counted as such, if the following conditions are met: 1) The press release page has fully been loaded in the browser and the time spent on the page by the visitor is at least 30 seconds; 2) An IP address is only counted once per 24 hours regardless how many times the same IP returned on the press release content; 3) Press release content viewed on social media sites do count as reads if and only when there are clear engagements (e.g. likes/loves, shares, tweets, re-tweets, etc.) reported by the respective social media accounts’ metrics and we have an access to and control over those accounts the event/engagement happened on in order to confirm/vitrify; 4) PR title viewed as well as PR title + excerpts viewed, either on the site or on social media accounts and third party sites and places, do NOT count as reads for the purpose of this report; 5) In general and by default press release reads are always more than what we can duly report in our press release distribution reports as we CANNOT gather data for press release content views, reads, shares, mentions, references, etc., on third party sites, social media accounts, private emails and communications (messengers, etc.) that are beyond our control and we have no access to their analytics and metrics; 6) Press release title and content, either partly or in its entirety, displayed, or served to viewers in the form of impressions, either on site, on third party sites or on social media, are not included in the metrics of this report as qualified reads, as we cannot tell how many of those displays/impressions can really be considered as qualified reads (e.g. no reliable data on how long the viewer engaged with the PR content AND/OR not sure whether the viewer was actually interested in what was displayed to her/him). However, it is realistic to assume certain amount of those displays and impressions can also be considered as qualified reads for the metrics of this report. We however, cannot report how many of them qualify as real reads of the press release, hence, do not have them included in this report; 7) And in general all views and reads, having occurred on sites, places and accounts we were not made aware of upon the closure of this PR distribution report are NOT counted and included in as reads; 8) Bots, in any form, type and shape, are by default excluded from the metrics of this report, whenever detected, known and possible.
In Italy (EU):
–Targeted PR title views/displays: 72,368+
–Targeted reads: 465 targeted people read your press release (Sep 25, 2017 – Oct 5, 2017 ~ 10 days)
–Cost per PR targeted read: €0.21
–PR title views / PR reads ratio: 0.64%
In Spain (EU):
–Targeted PR title views/displays: 40,567+
–Targeted reads: 263 targeted people read your press release (Sep 25, 2017 – Oct 5, 2017 ~ 10 days)
–Cost per PR targeted read: €0.37
–PR title views / PR reads ratio: 0.65%
Overall cost per PR read: €0.10
Overall PR title views / PR reads ratio: 1.34%
Who read*** your press release: 1,829 of which 728**** precisely targeted individuals living/residing in Italy (EU), Spain (EU) that speak/read English and are interested in and like Security & Safety, Cybersecurity, Ciberseguridad, ICT security, threat detection, cyber threats, cyber attacks, etc.



*** Read definition: For the sake of the metrics the read is considered and only counted as such, if the following conditions are met: 1) The press release page has fully been loaded in the browser and the time spent on the page by the visitor is at least 30 seconds; 2) An IP address is only counted once per 24 hours regardless how many times the same IP returned on the press release content; 3) Press release content viewed on social media sites do count as reads if and only when there are clear engagements (e.g. likes/loves, shares, tweets, re-tweets, etc.) reported by the respective social media accounts’ metrics and we have an access to and control over those accounts the event/engagement happened on in order to confirm/vitrify; 4) PR title viewed as well as PR title + excerpts viewed, either on the site or on social media accounts and third party sites and places, do NOT count as reads for the purpose of this report; 5) In general and by default press release reads are always more than what we can duly report in our press release distribution reports as we CANNOT gather data for press release content views, reads, shares, mentions, references, etc., on third party sites, social media accounts, private emails and communications (messengers, etc.) that are beyond our control and we have no access to their analytics and metrics; 6) Press release title and content, either partly or in its entirety, displayed, or served to viewers in the form of impressions, either on site, on third party sites or on social media, are not included in the metrics of this report as qualified reads, as we cannot tell how many of those displays/impressions can really be considered as qualified reads (e.g. no reliable data on how long the viewer engaged with the PR content AND/OR not sure whether the viewer was actually interested in what was displayed to her/him). However, it is realistic to assume certain amount of those displays and impressions can also be considered as qualified reads for the metrics of this report. We however, cannot report how many of them qualify as real reads of the press release, hence, do not have them included in this report; 7) And in general all views and reads, having occurred on sites, places and accounts we were not made aware of upon the closure of this PR distribution report are NOT counted and included in as reads; 8) Bots, in any form, type and shape, are by default excluded from the metrics of this report, whenever detected, known and possible.



**** The difference between the number of total reads and the number of the precisely targeted individuals who read the press release as reported above is the number of people who have actually been confirmed to have read your press release, according to our measurement tools and methods, but were not verified/confirmed/identified as targeted ones through out our channels, accounts and analytics (e.g. readers coming from countries/markets outside the ones included in the PR distribution campaign’s targeting preferences; readers generally classified as generic ones; readers who have read the press release via proxy services, among others).

PR shares: 4
PR likes: 3
PR G+: 3
PR LinkedIn: 20
PR tweets/re-tweets/likes: 43
PR Pinterest: 4
PR Flipboard: 2
PR reactions / comments:
EuropaWire, Search engines, news, Blogosphere, social media, etc.
3

* Please note that PR reactions and comments may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR reactions and comments, if any, may be included in future updates on this PR distribution report.
PR mentions:
Third party mentions online as a result of your press release on EuropaWire.
3

* Please note that PR mentions may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR mentions, if any, may be included in future updates on this PR distribution report.
INSIGHTS…
PR insights, analyses, rates, averages, conclusions, etc.
Budget vs. target:
Reads vs. target:
Engagement vs. target:
Reach vs. budget:
Reads vs. budget:
Engagement vs. budget:
Reads vs. reach:
Engagement vs. reads:
Engagement vs. reach:
Language vs. target:
Reads vs. language:
Engagement vs. language:
Title vs. audience:
Title vs. target:
Reads vs. title:
EXTEND…
Extend PR distribution campaing to increase reach and engagement, etc.
Extend PR campaign & reach: Based on the PR distribution budget you choose from below, we’ll extend your existing PR distribution campaign for the same press release by using the same settings, preferences, targeting options, etc. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.



-END-
GENERAL NOTES:

Should you have any questions about this report, please contact us at info@europawire.eu.Many of the figures, numbers and values included in the PR distribution report above are not final. The current PR distribution report only covers the active period of your PR distribution campaign, which on itself depends on the PR distribution budget employed. Many of the numbers above are highly likely to increase and change over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account.

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The information in this PR distribution report was factually accurate on the date of its last update (date shown above). This PR distribution report remains on EuropaWire website for historical purposes only. EuropaWire assumes no duty to update the information to reflect subsequent developments beyond the period of the active PR distribution campaign. Readers should not rely upon the information in this PR distribution report as current or accurate after date it was last updated on.

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Editorial Staff
EuropaWire