PR Distribution Report [080620202309847678911287628]

v.3.517

REPORT DETAILS
PR Distribution Report ID: 080620202309847678911287628
PR Distribution Campaign ID: 2309847678911287628
Customer: jowinser@hotmail.com
Email for Contacts: jo.miller@msc.org
Press Release: Concern for the oceans drives consumers to ‘vote with their forks’ for sustainable seafood link opens in a new window
Press Release language: English
PR released on: Jun 8, 2020
Report started on: Jun 8, 2020
Report last updated on: Jun 25, 2020*

* Frequent updates on your PR distribution report are only done during the active period of your PR campaign. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. You’ll be notified via an email if such an update has been made in future on your PR distribution report.
PR campaign duration:
The campaign duration depends on the PR distribution budget.
(Jun 8, 2020 – Jun 25, 2020 ~ 17 days)
Is PR campaign active?
The active period of your PR distribution campaign depends on the PR distribution budget.
No. The active period of your PR distribution campaign is over*.

Extend PR campaign & reach?

* Even if the active period of your PR distribution campaign is over, your press release remains alive and is up and running on EuropaWire and all the places it has been published on, released via, submitted to and appeared on. The active period of your PR distribution campaign depends on the PR distribution budget and can be anything between one week and 30+ days if larger PR distribution budgets are used. During the active period of your PR distribution campaign, EuropaWire uses its news-wire platform and market insights to proactively engage in leveraging some of today’s most sophisticated and precise multi-channel targeting options available online to source and reach out to the audience that might be interested in and engage with your PR message based on your targeting preferences. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
PR report observed period:
The observed period for the PR distribution report depends on the PR distribution campaign duration.
(Jun 8, 2020 – Jun 25, 2020 ~ 17 days)*

*The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
Report in progress: No
Report is completed: Yes
PR distribution budget: €199
Total reach: 93,622+ (Jun 8, 2020 – Jun 25, 2020 ~ 17 days)
Reach level:
Indicates how optimal your reach is versus the average for the PR distribution budget employed.
Reach level~32.2%*

* Please note that while this indicator looks into how your reach performed towards the average for the same PR budget, targeting different countries, markets and audiences usually results in significantly different reach level for PR distribution campaigns with the same PR budgets.
TABLE OF CONTENT
1) Where did we publish on, release via and submit to…
2) Who did we target, where and how…
3) Who did we reach out to…
4) Who engaged…
5) Insights…
6) Extend…
WHERE DID WE PUBLISH…
Your press release has been published on, released via, submitted to, and appeared on EuropaWire, the Internet, Web, Search engines, the Blogosphere, News, News aggregators, Social media, etc.
Site URL
EuropaWire: Press release page:

Concern for the oceans drives consumers to ‘vote with their forks’ for sustainable seafood

Categories:

https://news.europawire.eu/environment/
https://news.europawire.eu/food-beverage/
https://news.europawire.eu/news/
https://news.europawire.eu/non-profit/
https://news.europawire.eu/society/
https://news.europawire.eu/united-kingdom/

Tags:

https://news.europawire.eu/press-releases-tagged-with/blue-label/
https://news.europawire.eu/press-releases-tagged-with/blue-msc-label/
https://news.europawire.eu/press-releases-tagged-with/certified-sustainable-seafood/
https://news.europawire.eu/press-releases-tagged-with/climate-change/
https://news.europawire.eu/press-releases-tagged-with/consumer-activism/
https://news.europawire.eu/press-releases-tagged-with/ecolabelled-products/
https://news.europawire.eu/press-releases-tagged-with/favourite-fish/
https://news.europawire.eu/press-releases-tagged-with/fished-beyond-sustainable-limits/
https://news.europawire.eu/press-releases-tagged-with/fisheries/
https://news.europawire.eu/press-releases-tagged-with/fishers/
https://news.europawire.eu/press-releases-tagged-with/globescan/
https://news.europawire.eu/press-releases-tagged-with/little-blue-label-big-blue-future/
https://news.europawire.eu/press-releases-tagged-with/marine-ecosystems/
https://news.europawire.eu/press-releases-tagged-with/marine-stewardship-council/
https://news.europawire.eu/press-releases-tagged-with/msc/
https://news.europawire.eu/press-releases-tagged-with/not-for-profit/
https://news.europawire.eu/press-releases-tagged-with/oceans/
https://news.europawire.eu/press-releases-tagged-with/overfishing/
https://news.europawire.eu/press-releases-tagged-with/pollution/
https://news.europawire.eu/press-releases-tagged-with/rupert-howes/
https://news.europawire.eu/press-releases-tagged-with/seafood/
https://news.europawire.eu/press-releases-tagged-with/seafood-industry/
https://news.europawire.eu/press-releases-tagged-with/seafood-lovers/
https://news.europawire.eu/press-releases-tagged-with/seafood-shoppers/
https://news.europawire.eu/press-releases-tagged-with/seafood-supplies/
https://news.europawire.eu/press-releases-tagged-with/survey/
https://news.europawire.eu/press-releases-tagged-with/sustainable/
https://news.europawire.eu/press-releases-tagged-with/sustainable-practises/
https://news.europawire.eu/press-releases-tagged-with/sustainable-seafood/
https://news.europawire.eu/press-releases-tagged-with/wod/
https://news.europawire.eu/press-releases-tagged-with/world-oceans-day/

Google: https://www.google.com/search?hl=en&noj=1
Google News: https://www.google.com/search?q=
Bing News: https://www.bing.com/news/search?q=…
Apple News:
(To view this channel open the link on an iPad, iPhone, or iPod touch with iOS 9 or later and Apple News)
https://apple.news/TgIdasElxRICK2SON_8eNPw
Yahoo Search: http://search.yahoo.com/search?…
Bing Search: http://www.bing.com/search?…
Blogosphere: http://www.blogsearchengine.org/search.html?cx=
Twitter: https://twitter.com/europawire


.

Facebook: https://www.facebook.com/EuropaWire

https://www.facebook.com/EuropaWire/posts/2110530255759088
https://www.facebook.com/EuropaWire/posts/2110529525759161
https://www.facebook.com/EuropaWire/posts/2110521475759966
https://www.facebook.com/EuropaWire/posts/2110520729093374
https://www.facebook.com/EuropaWire/posts/2110519309093516
https://www.facebook.com/EuropaWire/posts/2110518482426932
https://www.facebook.com/EuropaWire/posts/2110517319093715
https://www.facebook.com/EuropaWire/posts/2110514402427340
https://www.facebook.com/EuropaWire/posts/2110513505760763
https://www.facebook.com/EuropaWire/posts/2110512409094206
https://www.facebook.com/EuropaWire/posts/2110511292427651
https://www.facebook.com/EuropaWire/posts/2110510045761109
https://www.facebook.com/EuropaWire/posts/2110506552428125
https://www.facebook.com/EPRRetailNews/posts/3094061327281401
.

Instagram: N/A
G+ https://plus.google.com/+EuropaWire

Google+ (Google Plus) social network has been discontinued for consumers as of April 2, 2019

Pinterest: https://www.pinterest.com/europawire

https://www.pinterest.com/europawire/environment/
https://www.pinterest.com/europawire/food-beverage/
https://www.pinterest.com/europawire/non-profit/
https://www.pinterest.com/europawire/society/
https://www.pinterest.com/pin/399413060706605384/
https://www.pinterest.com/pin/399413060706605390/
https://www.pinterest.com/pin/399413060706605393/
https://www.pinterest.com/pin/399413060706605401/
https://www.pinterest.com/pin/399413060706605406/
https://www.pinterest.com/pin/399413060706605414/
https://www.pinterest.com/pin/399413060706605419/
https://www.pinterest.com/pin/399413060706605423/
https://www.pinterest.com/pin/399413060706605427/
https://www.pinterest.com/pin/399413060706605429/
https://www.pinterest.com/pin/399413060706605433/
https://www.pinterest.com/pin/399413060706605436/

Flipboard: https://flipboard.com/@europawire

https://flipboard.com/@europawire/europawire-t5lr53afy
https://flipboard.com/@europawire/environment-oum8ddsmy
https://flipboard.com/@europawire/food-%26-beverage-svk3ebn1y
https://flipboard.com/@europawire/non-profit-4j3auo1iy
https://flipboard.com/@europawire/society-g6ovoh9cy

crunchbase: https://www.crunchbase.com/organization/fao
https://www.crunchbase.com/organization/globescan
https://www.crunchbase.com/person/chris-coulter-3411
EPR FOOD & BEVERAGE NEWS: Survey: One in three fear their favourite fish will be off the menu by 2040

https://www.eprfoodbeveragenews.com/2020/06/08/survey-one-in-three-fear-their-favourite-fish-will-be-off-the-menu-by-2040/
https://www.eprfoodbeveragenews.com/category/events/
https://www.eprfoodbeveragenews.com/category/fish/
https://www.eprfoodbeveragenews.com/category/food/
https://www.eprfoodbeveragenews.com/category/seafood/
https://www.eprfoodbeveragenews.com/tag/blue-label/
https://www.eprfoodbeveragenews.com/tag/blue-msc-label/
https://www.eprfoodbeveragenews.com/tag/certified-sustainable-seafood/
https://www.eprfoodbeveragenews.com/tag/climate-change/
https://www.eprfoodbeveragenews.com/tag/consumer-activism/
https://www.eprfoodbeveragenews.com/tag/ecolabelled-products/
https://www.eprfoodbeveragenews.com/tag/favourite-fish/
https://www.eprfoodbeveragenews.com/tag/fished-beyond-sustainable-limits/
https://www.eprfoodbeveragenews.com/tag/fisheries/
https://www.eprfoodbeveragenews.com/tag/fishers/
https://www.eprfoodbeveragenews.com/tag/globescan/
https://www.eprfoodbeveragenews.com/tag/little-blue-label-big-blue-future/
https://www.eprfoodbeveragenews.com/tag/marine-ecosystems/
https://www.eprfoodbeveragenews.com/tag/marine-stewardship-council/
https://www.eprfoodbeveragenews.com/tag/msc/
https://www.eprfoodbeveragenews.com/tag/not-for-profit/
https://www.eprfoodbeveragenews.com/tag/oceans/
https://www.eprfoodbeveragenews.com/tag/overfishing/
https://www.eprfoodbeveragenews.com/tag/pollution/
https://www.eprfoodbeveragenews.com/tag/rupert-howes/
https://www.eprfoodbeveragenews.com/tag/seafood/
https://www.eprfoodbeveragenews.com/tag/seafood-industry/
https://www.eprfoodbeveragenews.com/tag/seafood-lovers/
https://www.eprfoodbeveragenews.com/tag/seafood-shoppers/
https://www.eprfoodbeveragenews.com/tag/seafood-supplies/
https://www.eprfoodbeveragenews.com/tag/survey/
https://www.eprfoodbeveragenews.com/tag/sustainable/
https://www.eprfoodbeveragenews.com/tag/sustainable-practises/
https://www.eprfoodbeveragenews.com/tag/sustainable-seafood/
https://www.eprfoodbeveragenews.com/tag/wod/
https://www.eprfoodbeveragenews.com/tag/world-oceans-day/

EPR RETAIL NEWS: Marine Stewardship Council launches global campaign on sustainable seafood

https://eprretailnews.com/2020/06/08/marine-stewardship-council-launches-global-campaign-on-sustainable-seafood/
https://eprretailnews.com/category/environment/
https://eprretailnews.com/category/food-beverage/
https://eprretailnews.com/category/retail/
https://eprretailnews.com/category/supply-chain/
https://eprretailnews.com/tag/blue-label/
https://eprretailnews.com/tag/blue-msc-label/
https://eprretailnews.com/tag/certified-sustainable-seafood/
https://eprretailnews.com/tag/climate-change/
https://eprretailnews.com/tag/consumer-activism/
https://eprretailnews.com/tag/ecolabelled-products/
https://eprretailnews.com/tag/favourite-fish/
https://eprretailnews.com/tag/fished-beyond-sustainable-limits/
https://eprretailnews.com/tag/fisheries/
https://eprretailnews.com/tag/fishers/
https://eprretailnews.com/tag/globescan/
https://eprretailnews.com/tag/little-blue-label-big-blue-future/
https://eprretailnews.com/tag/marine-ecosystems/
https://eprretailnews.com/tag/marine-stewardship-council/
https://eprretailnews.com/tag/msc/
https://eprretailnews.com/tag/not-for-profit/
https://eprretailnews.com/tag/oceans/
https://eprretailnews.com/tag/overfishing/
https://eprretailnews.com/tag/pollution/
https://eprretailnews.com/tag/rupert-howes/
https://eprretailnews.com/tag/seafood/
https://eprretailnews.com/tag/seafood-industry/
https://eprretailnews.com/tag/seafood-lovers/
https://eprretailnews.com/tag/seafood-shoppers/
https://eprretailnews.com/tag/seafood-supplies/
https://eprretailnews.com/tag/survey/
https://eprretailnews.com/tag/sustainable/
https://eprretailnews.com/tag/sustainable-practises/
https://eprretailnews.com/tag/sustainable-seafood/
https://eprretailnews.com/tag/wod/
https://eprretailnews.com/tag/world-oceans-day/

WHO DID WE TARGET…
Countries, markets, verticals, audiences, interests, industries, categories, keywords, tags, etc.
Countries: Germany (EU)
France (EU)
Italy (EU)
Spain (EU)
Netherlands (EU)
Sweden (EU)
Poland (EU)
Belgium (EU)
Austria (EU)
Denmark (EU)
Finland (EU)
Greece (EU)
Portugal (EU)
Ireland (EU)
Czech Republic (EU)
Romania (EU)
Hungary (EU)
Slovakia (EU)
Croatia (EU)
Luxembourg (EU)
Bulgaria (EU)
Slovenia (EU)
Lithuania (EU)
Latvia (EU)
Cyprus (EU)
Estonia (EU)
Malta (EU)
United Kingdom
Switzerland
Norway
Language: English
Regions, Metros, DMAs, Cities, Towns, etc.: N/A
Industries: Environment, Food & Beverage, Non Profit, Society, etc.
Markets / Verticals: seafood, overfishing, fish, World Oceans Day, etc.
Audiences: Internet, search engines and social media users living/residing in Germany (EU), France (EU), Italy (EU), Spain (EU), Netherlands (EU), Sweden (EU), Poland (EU), Belgium (EU), Austria (EU), Denmark (EU), Finland (EU), Greece (EU), Portugal (EU), Ireland (EU), Czech Republic (EU), Romania (EU), Hungary (EU), Slovakia (EU), Croatia (EU), Luxembourg (EU), Bulgaria (EU), Slovenia (EU), Lithuania (EU), Latvia (EU), Cyprus (EU), Estonia (EU), Malta (EU), United Kingdom, Switzerland, Norway using English language and with identified interests like Environment, Food & Beverage, Non Profit, Society, seafood, overfishing, fish, World Oceans Day, Big Blue Future, SOFIA 2020, etc.
Age:
Gender: All
Interests: Environment, Food & Beverage, Non Profit, Society, seafood, overfishing, fish, World Oceans Day, Big Blue Future, SOFIA 2020, etc.
Categories, Keywords, Tags: Environment, Food & Beverage, Non Profit, Society, blue label, blue MSC label, certified sustainable seafood, climate change, consumer activism, ecolabelled products, favourite fish, fished beyond sustainable limits, Fisheries, fishers, GlobeScan, Little Blue Label Big Blue Future, marine ecosystems, Marine Stewardship Council, MSC, not-for-profit, Oceans, overfishing, pollution, Rupert Howes, seafood, seafood industry, seafood lovers, seafood shoppers, seafood supplies, survey, sustainable, sustainable practises, sustainable seafood, WOD, World Oceans Day, etc.
Platforms: Desktop, mobile
WHO DID WE REACH OUT TO…
Total targeted reach, social media reach, followers, subscribers, etc.
Total generic reach: 31,390 people (Jun 8, 2020 – Jun 25, 2020 ~ 17 days)
Total generic video views: 0 people (Jun 8, 2020 – Jun 25, 2020 ~ 17 days)
Total targeted reach: 62,232 people (Jun 8, 2020 – Jun 25, 2020 ~ 17 days)
Total targeted video views: 0 people (Jun 8, 2020 – Jun 25, 2020 ~ 17 days)
Total reach:
(generic + targeted)
93,622 people (Jun 8, 2020 – Jun 25, 2020 ~ 17 days)
Cost per PR total reach: €0.0021
Who did we reach: 62,232+ internet, search engines and social media users living/residing in Germany (EU), France (EU), Italy (EU), Spain (EU), Netherlands (EU), Sweden (EU), Poland (EU), Belgium (EU), Austria (EU), Denmark (EU), Finland (EU), Greece (EU), Portugal (EU), Ireland (EU), Czech Republic (EU), Romania (EU), Hungary (EU), Slovakia (EU), Croatia (EU), Luxembourg (EU), Bulgaria (EU), Slovenia (EU), Lithuania (EU), Latvia (EU), Cyprus (EU), Estonia (EU), Malta (EU), United Kingdom, Switzerland, Norway using English language and with identified interests like Environment, Food & Beverage, Non Profit, Society, seafood, overfishing, fish, World Oceans Day, Big Blue Future, SOFIA 2020, etc.
Combined number of followers the PR reached out to:
(Twitter, FB, G+, incl. re-tweets, likes, shares, etc.)
65,357+
Cost per follower reach: €0.0030
High profile European influencers reached: 200+

(European/EU politicians, policy makers, government leaders, environmentalists, industrialists, bankers, financiers, c-level execs, top-level managers, professionals, consultants, analysts, investors, high networth individuals, etc.)
Cost per influencer reach: €0.995
Related accounts reached out with your PR message:
(This may also include entities, individuals, accounts, etc. associated with your press release)
MARINE STEWARDSHIP COUNCIL

@MSCecolabel (TW)
@MSCecolabel (FB)
@sustainableseafood (YT)
@mscecolabel (IG)

RUPERT HOWES

N/A

GLOBESCAN

@GlobeScan (TW)
@globescan (LI)

WORLD OCEANS DAY

@WorldOceansDay (TW)
@WorldOceansDay (FB)
@worldoceansday (IG)

FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS (FAO)

@FAO (TW)
@FAOnews (TW)
@Food-and-Agriculture-Organization-of-the-United-Nations-FAO/46370758585 (FB)
@faonews/albums (flickr)
@fao (IG)
@fao (LI)
@FAOoftheUN (slideshare)
@unfao (soundcloud)
@FAOoftheUN (YT)
@unfao (weibo)

JO MILLER

@jojwinser (tw)
@jowinser (LI)
@jowinser (LI-lu)
@jo.winser (FB)

Relevant entities, media outlets, editorial desks, journalists, bloggers, influencers, social media accounts, etc. reached out with your PR message: ENGLISH LANGUAGE MARKETS (EUROPE)

Guardian Environment
BBC Wildlife
BBC Earth
InsideClimate News
Climate Home News
EU Environment
The Conversation
ENEP
EU EnvironmentAgency
European Environmental Bureau (EEB)
Friends of the Earth (Europe)
Youth and Environment Europe (YEE)
Young Naturefriends (IYNF)
Greenpeace UK
Caroline Lucas
George Monbiot
Jenny Jones
Blue Planet Society
WWF UK
Marine Conservation Society
Catherine Gemmell
Oceana Europe
Dana Miller
Oceana_Nico
Markus Knigge
General Fisheries Commission for the Mediterranean
Manuel Barange
MPA-Engage
Our.Fish
@our_fish
FishyLeaks
Nikolas Evangelides
Low Impact Fishers
Carbon Tracker
Long Distance AC
Seas At Risk
IUCN – Mediterranean Cooperation Centre
FisheriesAquaculture
EU Maritime & Fish
Pew Europe
The Green Party
Greenpeace EU
EURACTIV Energy and Environment
BusinessGreen
Environment Times
EnvironmentalJournalist.co.uk

@guardianeco
@environmentguardian (FB)
@WildlifeMag
@BBCEarth
@insideclimate
@ClimateHome
@ClimateHomeNews (FB)
@EU_ENV
@ConversationUK
@ENEP_NETWORK
@EuropeanNetworkofEnvironmentalProfessionals
@EUEnvironment
@European.Environment.Agency
@Green_Europe
@foeeurope
@YEEorganisation
@youthandenvironmenteurope
@IYNForg
@GreenpeaceUK
@CarolineLucas
@GeorgeMonbiot
@GreenJennyJones
@Seasaver
@wwf_uk
@mcsuk
@cathgem2000
@OceanaEurope
@danadmiller
@nico_fournier
@OceanKnigge
@UN_FAO_GFCM
@Manu_FAO
@MPAengage
@our_fish
@FishyLeaksEU
@nevangelides
@LIFEplatformEU
@CarbonBubble
@LDAC_eu
@SeasAtRisk
@IUCN_Med
@FAOfish
@EU_MARE
@PewEurope
@TheGreenParty
@GreenpeaceEU
@eaEnergyEU
@BusinessGreen
@EnvironmentTime
@AnnaTurns

FRENCH LANGUAGE MARKETS (EUROPE)

Actu Environnement
Futura
ADEME
Réseau Action Climat
France Nature Environnement
Reporterre
Bastamag
Journal de l’Environnement
Le Monde Planète
LeFilVert
Amis de la Terre FR
Greenpeace France
LPO France
Générations Futures
Environnement Mag
MedPAN

@Actuenviro
@ActuEnvironnement (FB)
@actuenviro (IG)
@futurasciences
@ademe
@RACFrance
@FNEasso
@Reporterre
@Bastamag
@Journal.de.lenvironnement (FB)
@lemonde_planete
@LibeTerre
@amisdelaterre
@greenpeacefr
@LPOFrance
@genefutures
@EnviroMag
@MedPAN

GERMAN LANGUAGE MARKETS (EUROPE)

klimareporter°
Planet Wissen
Greenpeace Magazin
SWR Umwelt
WiWo Green
natur
Umweltnachrichten
Nachhaltigkeit
UnternehmensGrün
umwelt-monitor
Umweltblick
Greenpeace e.V.
WWF Deutschland
BUND
Klima-Allianz Deutschland

@klimareport
@klimareport (FB)
@planetwissen
@greenpeacemag
@Umweltnews
@wiwo_green
@natur_magazin
@_umweltnews_
@NachhaltigeNews
@UnternehmensGRU
@umweltmonitor
@umweltblick
@greenpeace_de
@WWF_Deutschland
@bund_net
@klima_allianz

SPANISH LANGUAGE MARKETS (EUROPE)

Greenpeace España
ecoembes
ECOticias.com
Diario Ecologia
Conciencia Eco
Natura M. Ambiental
Ecología Verde
EFEverde
EP MedioAmbiente y Biodiversidad
Ciencias Ambientales
Industrias Pesqueras
CEPESCA
Federación Nacional de Cofradías
Ruta Pesquera
misPeces Acuicultura

@greenpeace_esp
@greenpeace.spain (FB)
@ecoembes
@ecoembes (FB)
@ecoticiasRED
@diario_ecologia
@concienciaeco
@naturaambiental
@ecologiaverde
@EFEverde
@EPmedioambiente
@CienciasAmbient
@IPesqueras
@CEPESCA
@FNCP_Pescadores
@RutaPesquera
@mispeces

ITALIAN LANGUAGE MARKETS (EUROPE)

Repubblica Ambiente
La Stampa Tuttogreen
Green.it
Greenreport
ANSA Ambiente & Energia
Greenews.info
greenMe
Ambient&Ambienti
Tuttogreen.it
GreenBiz.it
Econote.it
Rinnovabili.it
Greenpeace Italia
ECOCENTRICO
Notizie Ambiente
e-cology.it

@rep_ambiente
@tuttogreenLST
@greenit.news (FB)
@Greenreport_it
@ansa_ambiente
@Greenews_Italia
@greenMe_it
@ambienteonline
@tuttogreen
@greenbiz_it
@econoteit
@rinnovabiliit
@Greenpeace_ITA
@ecocentrico
@notizieambiente
@BlogEcology

DUTCH LANGUAGES MARKETS (EUROPE)

Natuur & Milieu
Vroege Vogels
NatureTodayNL
Klimaatnieuws
HetkanWEL
De Vlinderstichting
Milieudefensie
Natuurmonumenten
oneworldnl
Wereld Natuur Fonds
staatsbosbeheer
Greenpeace NL

@NatuurenMilieu
@natuurenmilieu (FB)
@natuurenmilieu (IG)
@VroegeVogels
@NatureTodayNL
@Klimaatnieuws
@hetkanWel
@vlinderNL
@milieudefensie
@Natuurmonumen
@oneworldnl
@wnfnederland
@staatsbosbeheer
@GreenpeaceNL

NORDIC LANGUAGES MARKETS (EUROPE)

SE

Supermiljöbloggen
Naturskyddsförening
KlimatSverige
Fossilfritt Sverige
Tankesmedjan Fores
Sveriges Natur

@Supermiljoblogg
@supermiljobloggen (FB)
@naturskyddsf
@naturskyddsforeningen (FB)
@KlimatSverige
@FossilfrittSE
@fores_sverige
@SverigesNatur
@naturred (FB)
Natursidan.se
@Natursidan

NO

Energi og Klima
Norsk klimastiftelse
WWF Verdens naturfond
Natur og Ungdom
Naturvernforbundet

@energiogklima
@EnergiogKlima (FB)
@Klimastiftelsen
@WWFNorge
@NaturogUngdom
@Naturvern

DK

VerdensBedsteNyheder
CARE Danmark
Greenpeace i Danmark
Verdens Skove
Miljø & Fødevaremin
Rådet for Grøn Omstilling
Alternativet
Økologisk Landsforening
concitoinfo
Landbrugsstyrelsen
Dansk Miljøteknologi
CleantechWatch
Dansk Affaldsforening

@VBNyheder
@CARE_Danmark
@greenpeacedk
@verdensskove
@MFVMin
@gronomstilling
@alternativet_
@okologidk
@concitoinfo
@LandogLade
@miljotek
@CtWatchDK
@DkAffald

FOOD / HOSPITALITY (EUROPE)

Restaurant & Bar Tech Live
Restaurant Show
BigHospitality
Restaurant magazine
R&B Design Show
FD Business Europe
Food Manufacture
FoodNavigator.com
Foodex
Food & Drink Tech
New Food Magazine
FoodBev
just-food.com

@RestTechLive
@RHBTechLive
@RestaurantShow
@BigHospitality
@RestaurantMagUK
@RestDesignShow
@RBdesignshow
fdbusiness.com
@FoodManufacture
@FoodManufacture (FB)
@groups/4061415 (linkedin)
@FoodNavigator
@Foodex
@foodanddrinktec
@NewFoodMag
@NewFoodMagazine (FB)
@company-beta/5092288 (LI)
@FoodBev
@just_food

RETAIL (EUROPE)

RetailDetail Europe
RetailDetail NL
Retailing.nl
Detailhandel NL
RetailNews
ESM Magazine
EPR Retail News
Retail Week
Retail Gazette
Retail Focus

@retaildetaileu
@RetailDetailEU
@retaildetailnl
@WGOIR
@RetailNews_NL
@detailhandel
@esm_magazine
@eprretailnews
@RetailWeek
@retailgazette
@retailfocus



(When targeting is too broad — too many countries, audiences, industries and markets are sought after — while the PR budget allocated does not provide the necessary reach and duration of the PR distribution campaign, it becomes nearly impossible to identify the relevant entities to reach out to with your PR message.)

WHO ENGAGED…
PR title views and displays, PR reads, engagements, social media insights, analytics and metrics, mentions, interactions, likes, tweets/retweets, shares, comments, replies, etc.
PR title views/displays:
(generic + targeted)
93,622+ people
PR video views:
(generic + targeted)
0 people
Cost per PR title view: €0.0021
Cost per PR video view: €0.00
PR total reads: 6,012* precisely targeted people read*** your press release
(Jun 8, 2020 – Jun 25, 2020 ~ 17 days**)

* The total PR reads number above is not final. It only covers the observed period for the PR distribution report, which is the active period of your PR campaign, which on itself depends on the PR distribution budget employed. The total number of people who will read your press release is highly likely to increase over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account.

** The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.

*** Read definition: For the sake of the metrics the read is considered and only counted as such, if the following conditions are met: 1) The press release page has fully been loaded in the browser and the time spent on the page by the visitor is at least 30 seconds; 2) An IP address is only counted once per 24 hours regardless how many times the same IP returned on the press release content; 3) Press release content viewed on social media sites do count as reads if and only when there are clear engagements (e.g. likes/loves, shares, tweets, re-tweets, etc.) reported by the respective social media accounts’ metrics and we have an access to and control over those accounts the event/engagement happened on in order to confirm/vitrify; 4) PR title viewed as well as PR title + excerpts viewed, either on the site or on social media accounts and third party sites and places, do NOT count as reads for the purpose of this report; 5) In general and by default press release reads are always more than what we can duly report in our press release distribution reports as we CANNOT gather data for press release content views, reads, shares, mentions, references, etc., on third party sites, social media accounts, private emails and communications (messengers, etc.) that are beyond our control and we have no access to their analytics and metrics; 6) Press release title and content, either partly or in its entirety, displayed, or served to viewers in the form of impressions, either on site, on third party sites or on social media, are not included in the metrics of this report as qualified reads, as we cannot tell how many of those displays/impressions can really be considered as qualified reads (e.g. no reliable data on how long the viewer engaged with the PR content AND/OR not sure whether the viewer was actually interested in what was displayed to her/him). However, it is realistic to assume certain amount of those displays and impressions can also be considered as qualified reads for the metrics of this report. We however, cannot report how many of them qualify as real reads of the press release, hence, do not have them included in this report; 7) And in general all views and reads, having occurred on sites, places and accounts we were not made aware of upon the closure of this PR distribution report are NOT counted and included in as reads; 8) Bots, in any form, type and shape, are by default excluded from the metrics of this report, whenever detected, known and possible.
Cost per PR read: €0.033
PR title views / PR reads ratio: 6.42%
Who read*** your press release: 6,012 precisely targeted individuals living/residing in Germany (EU), France (EU), Italy (EU), Spain (EU), Netherlands (EU), Sweden (EU), Poland (EU), Belgium (EU), Austria (EU), Denmark (EU), Finland (EU), Greece (EU), Portugal (EU), Ireland (EU), Czech Republic (EU), Romania (EU), Hungary (EU), Slovakia (EU), Croatia (EU), Luxembourg (EU), Bulgaria (EU), Slovenia (EU), Lithuania (EU), Latvia (EU), Cyprus (EU), Estonia (EU), Malta (EU), United Kingdom, Switzerland, Norway that speak/read English and are interested in and like Environment, Food & Beverage, Non Profit, Society, seafood, overfishing, fish, World Oceans Day, Big Blue Future, SOFIA 2020, etc.



*** Read definition: For the sake of the metrics the read is considered and only counted as such, if the following conditions are met: 1) The press release page has fully been loaded in the browser and the time spent on the page by the visitor is at least 30 seconds; 2) An IP address is only counted once per 24 hours regardless how many times the same IP returned on the press release content; 3) Press release content viewed on social media sites do count as reads if and only when there are clear engagements (e.g. likes/loves, shares, tweets, re-tweets, etc.) reported by the respective social media accounts’ metrics and we have an access to and control over those accounts the event/engagement happened on in order to confirm/vitrify; 4) PR title viewed as well as PR title + excerpts viewed, either on the site or on social media accounts and third party sites and places, do NOT count as reads for the purpose of this report; 5) In general and by default press release reads are always more than what we can duly report in our press release distribution reports as we CANNOT gather data for press release content views, reads, shares, mentions, references, etc., on third party sites, social media accounts, private emails and communications (messengers, etc.) that are beyond our control and we have no access to their analytics and metrics; 6) Press release title and content, either partly or in its entirety, displayed, or served to viewers in the form of impressions, either on site, on third party sites or on social media, are not included in the metrics of this report as qualified reads, as we cannot tell how many of those displays/impressions can really be considered as qualified reads (e.g. no reliable data on how long the viewer engaged with the PR content AND/OR not sure whether the viewer was actually interested in what was displayed to her/him). However, it is realistic to assume certain amount of those displays and impressions can also be considered as qualified reads for the metrics of this report. We however, cannot report how many of them qualify as real reads of the press release, hence, do not have them included in this report; 7) And in general all views and reads, having occurred on sites, places and accounts we were not made aware of upon the closure of this PR distribution report are NOT counted and included in as reads; 8) Bots, in any form, type and shape, are by default excluded from the metrics of this report, whenever detected, known and possible.

PR shares: 15
PR likes: 176
PR G+: N/A
PR LinkedIn: 0
PR tweets/re-tweets/likes: 193
PR Pinterest: 12
PR Flipboard: 5
PR reactions / comments:
EuropaWire, Search engines, news, Blogosphere, social media, etc.
2

* Please note that PR reactions and comments may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR reactions and comments, if any, may be included in future updates on this PR distribution report.
PR mentions:
Third party mentions online as a result of your press release on EuropaWire.
2

* Please note that PR mentions may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR mentions, if any, may be included in future updates on this PR distribution report.
INSIGHTS…
PR insights, analyses, rates, averages, conclusions, etc.
Budget vs. target:
Reads vs. target:
Engagement vs. target:
Reach vs. budget:
Reads vs. budget:
Engagement vs. budget:
Reads vs. reach:
Engagement vs. reads:
Engagement vs. reach:
Language vs. target:
Reads vs. language:
Engagement vs. language:
Title vs. audience:
Title vs. target:
Reads vs. title:
EXTEND…
Extend PR distribution campaing to increase reach and engagement, etc.
Extend PR campaign & reach: Based on the PR distribution budget you choose from below, we’ll extend your existing PR distribution campaign for the same press release by using the same settings, preferences, targeting options, etc. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.



-END-
GENERAL NOTES:

Should you have any questions about this report, please contact us at info@europawire.eu.Many of the figures, numbers and values included in the PR distribution report above are not final. The current PR distribution report only covers the active period of your PR distribution campaign, which on itself depends on the PR distribution budget employed. Many of the numbers above are highly likely to increase and change over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account.

Please note that while this PR distribution report is not behind secure page, it is not publicly accessible and unless you give the URL (the web address) away for other people to see it, there is no other way for somebody else to find it out on the Web. No sensitive, private or financial information, if ever made available to us, will ever be published in this report section.

The information in this PR distribution report was factually accurate on the date of its last update (date shown above). This PR distribution report remains on EuropaWire website for historical purposes only. EuropaWire assumes no duty to update the information to reflect subsequent developments beyond the period of the active PR distribution campaign. Readers should not rely upon the information in this PR distribution report as current or accurate after date it was last updated on.

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Thank you for releasing via EuropaWire.

Editorial Staff
EuropaWire