PR Distribution Report ID [220820164958619583667958000]

v.3.2

REPORT DETAILS
PR Distribution Report ID: 220820164958619583667958000
PR Distribution Campaign ID: 4958619583667958000
Customer: alyssa.bridges@sena.com
Email for Contacts: kasey.clough@sena.com
Press Release: BLUETOOTH COMMUNICATIONS LEADER SENA ANNOUNCES TECHNOLOGY-ADVANCED HEADSET ADDRESSING INDUSTRIAL WORKSITE DEMANDS link opens in a new window
Press Release language: English
PR released on: Aug 22, 2016
Report started on: Aug 22, 2016
Report last updated on: Sep 11, 2016*

* Frequent updates on your PR distribution report are only done during the active period of your PR campaign. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. You’ll be notified via an email if such an update has been made in future on your PR distribution report.
PR campaign duration:
The campaign duration depends on the PR distribution budget.
(Aug 22, 2016 – Sep 11, 2016 ~ 20 days)
Is PR campaign active?
The active period of your PR distribution campaign depends on the PR distribution budget.
No. The active period of your PR distribution campaign is over*.

Extend PR campaign & reach?

* Even if the active period of your PR distribution campaign is over, your press release remains alive and is up and running on EuropaWire and all the places it has been published on, released via, submitted to and appeared on. The active period of your PR distribution campaign depends on the PR distribution budget and can be anything between one week and 30+ days if larger PR distribution budgets are used. During the active period of your PR distribution campaign, EuropaWire uses its news-wire platform and market insights to proactively engage in leveraging some of today’s most sophisticated and precise multi-channel targeting options available online to source and reach out to the audience that might be interested in and engage with your PR message based on your targeting preferences. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
PR report observed period:
The observed period for the PR distribution report depends on the PR distribution campaign duration.
(Aug 22, 2016 – Sep 11, 2016 ~ 20 days)*

*The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
Report in progress: No
Report is completed: Yes
PR distribution budget: €597
Total reach: 473,688+ (Aug 22, 2016 – Sep 11, 2016 ~ 20 days)
Reach level:
Indicates how optimal your reach is versus the average for the PR distribution budget employed.
Reach level~47%*

* Please note that while this indicator looks into how your reach performed towards the average for the same PR budget, targeting different countries, markets and audiences usually results in significantly different reach level for PR distribution campaigns with the same PR budgets.
TABLE OF CONTENT
1) Where did we publish on, release via and submit to…
2) Who did we target, where and how…
3) Who did we reach out to…
4) Who engaged…
5) Insights…
6) Extend…
WHERE DID WE PUBLISH…
Your press release has been published on, released via, submitted to, and appeared on EuropaWire, the Internet, Web, Search engines, the Blogosphere, News, News aggregators, Social media, etc.
Site URL
EuropaWire: Press release page:

https://news.europawire.eu/bluetooth-communications-leader-sena-announces-technology-advanced-headset-addressing-industrial-worksite-demands-022029/eu-press-release/2016/08/22/

Categories:

https://news.europawire.eu/germany/
https://news.europawire.eu/industrial/
https://news.europawire.eu/news/
https://news.europawire.eu/security-safety/
https://news.europawire.eu/sweden/
https://news.europawire.eu/technology/
https://news.europawire.eu/telecom/
https://news.europawire.eu/united-kingdom/

Tags:

https://news.europawire.eu/press-releases-tagged-with/1-4-km-communication-range/
https://news.europawire.eu/press-releases-tagged-with/bluetooth/
https://news.europawire.eu/press-releases-tagged-with/bluetooth-4-1/
https://news.europawire.eu/press-releases-tagged-with/bluetooth-communication-devices/
https://news.europawire.eu/press-releases-tagged-with/bluetooth-integrated-intercom-device/
https://news.europawire.eu/press-releases-tagged-with/communication-devices/
https://news.europawire.eu/press-releases-tagged-with/hd-quality-speakers/
https://news.europawire.eu/press-releases-tagged-with/headset/
https://news.europawire.eu/press-releases-tagged-with/industrial-mobile-workers/
https://news.europawire.eu/press-releases-tagged-with/intercom-communication/
https://news.europawire.eu/press-releases-tagged-with/intercom-device/
https://news.europawire.eu/press-releases-tagged-with/jog-dial-design/
https://news.europawire.eu/press-releases-tagged-with/landscaping/
https://news.europawire.eu/press-releases-tagged-with/military/
https://news.europawire.eu/press-releases-tagged-with/mining/
https://news.europawire.eu/press-releases-tagged-with/motorsport/
https://news.europawire.eu/press-releases-tagged-with/outdoor-and-industrial-solutions/
https://news.europawire.eu/press-releases-tagged-with/quarrying/
https://news.europawire.eu/press-releases-tagged-with/railways/
https://news.europawire.eu/press-releases-tagged-with/sena-technologies/
https://news.europawire.eu/press-releases-tagged-with/shipping/
https://news.europawire.eu/press-releases-tagged-with/tae-kim/
https://news.europawire.eu/press-releases-tagged-with/tufftalk/
https://news.europawire.eu/press-releases-tagged-with/tufftalk-headset/
https://news.europawire.eu/press-releases-tagged-with/two-way-radio-devices/
https://news.europawire.eu/press-releases-tagged-with/voice-commands/
https://news.europawire.eu/press-releases-tagged-with/vox-technology/
https://news.europawire.eu/press-releases-tagged-with/warehousing/

Google: https://www.google.com/search?hl=en&noj=1
Blogosphere: http://www.blogsearchengine.org/search.html?cx=
Google News: https://www.google.com/search?q=
Twitter: https://twitter.com/europawire

https://twitter.com/europawire/status/767632176045228032
https://twitter.com/europawire/status/767627010281709568
https://twitter.com/europawire/status/767625851244384256
https://twitter.com/europawire/status/767623133553655808
https://twitter.com/europawire/status/767622702559596544
https://twitter.com/europawire/status/767621490791550976
https://twitter.com/europawire/status/767619632878481408
https://twitter.com/hashtag/Tufftalk?src=hash
https://twitter.com/hashtag/HD?src=hash
https://twitter.com/hashtag/speakers?src=hash
https://twitter.com/hashtag/clear?src=hash
https://twitter.com/hashtag/audio?src=hash
https://twitter.com/hashtag/industrial?src=hash
https://twitter.com/hashtag/workers?src=hash
https://twitter.com/hashtag/busy?src=hash
https://twitter.com/hashtag/noisy?src=hash
https://twitter.com/hashtag/worksites?src=hash
https://twitter.com/hashtag/CEO?src=hash
https://twitter.com/hashtag/worksite?src=hash
https://twitter.com/hashtag/communication?src=hash
https://twitter.com/hashtag/costly?src=hash
https://twitter.com/hashtag/bluetooth?src=hash
https://twitter.com/hashtag/secure?src=hash
https://twitter.com/hashtag/earmuffs?src=hash
https://twitter.com/hashtag/noise?src=hash
https://twitter.com/hashtag/rough?src=hash
https://twitter.com/hashtag/loud?src=hash
https://twitter.com/hashtag/safety?src=hash
https://twitter.com/hashtag/earmuff?src=hash
https://twitter.com/hashtag/intercom?src=hash
https://twitter.com/hashtag/headset?src=hash
https://twitter.com/hashtag/protection?src=hash

https://twitter.com/eprretailnews/status/768103904944984064
https://twitter.com/hashtag/tufftalk?src=hash
https://twitter.com/hashtag/headset?src=hash
https://twitter.com/hashtag/bluetooth?src=hash

Facebook: https://www.facebook.com/EuropaWire

https://www.facebook.com/EuropaWire/posts/929179977227461:0
https://www.facebook.com/EuropaWire/posts/929152463896879:0
https://www.facebook.com/EuropaWire/posts/929138243898301:0
https://www.facebook.com/EPRRetailNews/posts/1168808516473368
https://www.facebook.com/EuropaWire/photos/a.450468198431977.1073741825.149517881860345/929138243898301/?type=3&theater
https://www.facebook.com/EuropaWire/photos/a.450468198431977.1073741825.149517881860345/929179977227461/?type=3&theater
https://www.facebook.com/EuropaWire/photos/a.450468198431977.1073741825.149517881860345/929152463896879/?type=3&theater
https://www.facebook.com/hashtag/bluetooth
https://www.facebook.com/hashtag/communication
https://www.facebook.com/hashtag/intercom
https://www.facebook.com/hashtag/speakers
https://www.facebook.com/hashtag/headset
https://www.facebook.com/hashtag/workers
https://www.facebook.com/hashtag/landscaping
https://www.facebook.com/hashtag/military
https://www.facebook.com/hashtag/mining
https://www.facebook.com/hashtag/motorsport
https://www.facebook.com/hashtag/outdoor
https://www.facebook.com/hashtag/industrial
https://www.facebook.com/hashtag/quarrying
https://www.facebook.com/hashtag/railways
https://www.facebook.com/hashtag/sena
https://www.facebook.com/hashtag/shipping
https://www.facebook.com/hashtag/tufftalk
https://www.facebook.com/hashtag/radio
https://www.facebook.com/hashtag/voice
https://www.facebook.com/hashtag/warehousing

Instagram: N/A
G+ https://plus.google.com/b/107823740277361235623/107823740277361235623/posts

https://plus.google.com/107823740277361235623/posts/StagyynSi8g
https://plus.google.com/b/115851373897610983078/+Eprretailnews/posts/NicYkYVRLCa
https://plus.google.com//s/%23Bluetooth
https://plus.google.com//s/%23communication
https://plus.google.com//s/%23intercom
https://plus.google.com//s/%23speakers
https://plus.google.com//s/%23headset
https://plus.google.com//s/%23workers
https://plus.google.com//s/%23landscaping
https://plus.google.com//s/%23military
https://plus.google.com//s/%23mining
https://plus.google.com//s/%23motorsport
https://plus.google.com//s/%23outdoor
https://plus.google.com//s/%23industrial
https://plus.google.com//s/%23quarrying
https://plus.google.com//s/%23Railways
https://plus.google.com//s/%23Sena
https://plus.google.com//s/%23shipping
https://plus.google.com//s/%23Tufftalk
https://plus.google.com//s/%23radio
https://plus.google.com//s/%23voice
https://plus.google.com//s/%23Warehousing

Yahoo Search: http://search.yahoo.com/search?…
Bing: http://www.bing.com/search?…
Pinterest: https://www.pinterest.com/europawire

https://uk.pinterest.com/pin/399413060686249440/
https://uk.pinterest.com/pin/399413060686249568/
https://uk.pinterest.com/europawire/industrial/

Flipboard: https://flipboard.com/@europawire

https://flipboard.com/@europawire/industrial-7rusn883y
https://flipboard.com/topic/bluetooth

Paper.li: https://paper.li/e-1431004197
EPR Retail News:

http://eprretailnews.com/2016/08/23/sena-unveils-its-new-tufftalk-headset-an-earmuff-bluetooth-communication-and-intercom-headset-now-available-on-buysena-com-34025/
http://eprretailnews.com/category/business/
http://eprretailnews.com/category/electronics/
http://eprretailnews.com/category/equipment/
http://eprretailnews.com/category/safety-products/
http://eprretailnews.com/category/shops/
http://eprretailnews.com/category/technology-2/
http://eprretailnews.com/tag/bluetooth/
http://eprretailnews.com/tag/bluetooth-integrated-intercom-device/
http://eprretailnews.com/tag/intercom-device/
http://eprretailnews.com/tag/loud-environments/
http://eprretailnews.com/tag/safety/
http://eprretailnews.com/tag/tufftalk/
http://eprretailnews.com/tag/wireless-two-way-radio-communication/

EPR Industrial News:

http://www.eprindustrialnews.com/2016/08/23/senas-new-tufftalk-headset-is-designed-specifically-to-meet-the-communication-and-connectivity-needs-of-industrial-applications-3982/
http://www.eprindustrialnews.com/category/electric/
http://www.eprindustrialnews.com/category/engineering/
http://www.eprindustrialnews.com/category/industrial/
http://www.eprindustrialnews.com/category/industrial-equipment/
http://www.eprindustrialnews.com/category/safety/
http://www.eprindustrialnews.com/category/transportation-handling/
http://www.eprindustrialnews.com/category/wireless/
http://www.eprindustrialnews.com/tag/bluetooth/
http://www.eprindustrialnews.com/tag/bluetooth-communication/
http://www.eprindustrialnews.com/tag/clearer-communication/
http://www.eprindustrialnews.com/tag/efficiency/
http://www.eprindustrialnews.com/tag/industrial-applications/
http://www.eprindustrialnews.com/tag/industrial-field/
http://www.eprindustrialnews.com/tag/landscaping/
http://www.eprindustrialnews.com/tag/military/
http://www.eprindustrialnews.com/tag/mining/
http://www.eprindustrialnews.com/tag/quarrying/
http://www.eprindustrialnews.com/tag/radio-communication/
http://www.eprindustrialnews.com/tag/railways/
http://www.eprindustrialnews.com/tag/safety/
http://www.eprindustrialnews.com/tag/sena/
http://www.eprindustrialnews.com/tag/shipping/
http://www.eprindustrialnews.com/tag/tufftalk/
http://www.eprindustrialnews.com/tag/warehousing/
http://www.eprindustrialnews.com/2016/07/
http://www.eprindustrialnews.com/2016/08/23/

WHO DID WE TARGET…
Countries, markets, verticals, audiences, interests, industries, categories, keywords, tags, etc.
Countries: United Kingdom (EU)
Germany (EU)
Sweden (EU)
Language: English
Regions, Metros, DMAs, Cities, Towns, etc.: N/A
Industries: Aviation & Aerospace, Construction, Industrial, Electronics & Machinery, etc.
Markets / Verticals: Bluetooth, Communications, warehousing, shipping, mining, quarrying, railways, military, landscaping, etc.
Audiences: Internet, search engines and social media users living/residing in United Kingdom (EU), Germany (EU), Sweden (EU) using English language and with identified interests like Aviation, Bluetooth, Communications, Industrial, warehousing, shipping, mining, quarrying, railways, military, landscaping, intercom, speakers, headset, industrial workers, motorsport, outdoor, radio, voice, etc.
Age: 18-65
Gender: All
Interests: Aviation, Bluetooth, Communications, Industrial, warehousing, shipping, mining, quarrying, railways, military, landscaping, intercom, speakers, headset, industrial workers, motorsport, outdoor, radio, voice, etc.
Categories, Keywords, Tags: Aviation & Aerospace, Construction, Industrial, Electronics & Machinery, 1.4 km communication range, Bluetooth, Bluetooth 4.1, Bluetooth communication devices, Bluetooth integrated intercom device, communication devices, HD quality speakers, headset, industrial mobile workers, intercom communication, intercom device, Jog Dial design, landscaping, military, mining, motorsport, outdoor and industrial solutions, quarrying, Railways, Sena Technologies, shipping, Tae Kim, Tufftalk, Tufftalk headset, two-way radio devices, voice commands, VOX technology, Warehousing, etc.
Platforms: Desktop, mobile
WHO DID WE REACH OUT TO…
Total targeted reach, social media reach, followers, subscribers, etc.
Total generic reach: 58,253 people (Aug 22, 2016 – Sep 11, 2016 ~ 20 days)
Total generic video views: 0 people (Aug 22, 2016 – Sep 11, 2016 ~ 20 days)
Total targeted reach: 415,435 people (Aug 22, 2016 – Sep 11, 2016 ~ 20 days)
Total targeted video views: 0 people (Aug 22, 2016 – Sep 11, 2016 ~ 20 days)
–Cost per PR targeted reach: €0.0052
–Cost per PR targeted video view: €0.00
In United Kingdom (EU):
–Total targeted reach: 316,481 people (Aug 22, 2016 – Sep 11, 2016 ~ 20 days)
–Total targeted video views: 0 people (Aug 22, 2016 – Sep 11, 2016 ~ 20 days)
—-Cost per PR targeted reach: €0.00094
—-Cost per PR targeted video view: €0.00
In Germany (EU) :
–Total targeted reach: 79,515 people (Aug 22, 2016 – Sep 11, 2016 ~ 20 days)
–Total targeted video views: 0 people (Aug 22, 2016 – Sep 11, 2016 ~ 20 days)
—-Cost per PR targeted reach: €0.0025
—-Cost per PR targeted video view: €0.00
In Sweden (EU):
–Total targeted reach: 19,439 people (Aug 22, 2016 – Sep 11, 2016 ~ 20 days)
–Total targeted video views: 0 people (Aug 22, 2016 – Sep 11, 2016 ~ 20 days)
—-Cost per PR targeted reach: €0.0050
—-Cost per PR targeted video view: €0.00
Total reach:
(generic + targeted)
473,688 people (Aug 22, 2016 – Sep 11, 2016 ~ 20 days)
Cost per PR total reach: €0.0012
Who did we reach: 415,435+ internet, search engines and social media users living/residing in United Kingdom (EU), Germany (EU), Sweden (EU) using English language and with identified interests like Aviation, Bluetooth, Communications, Industrial, warehousing, shipping, mining, quarrying, railways, military, landscaping, intercom, speakers, headset, industrial workers, motorsport, outdoor, radio, voice, etc.
Combined number of followers the PR reached out to:
(Twitter, FB, G+, incl. re-tweets, likes, shares, etc.)
5,336+
Cost per follower reach: €0.11
High profile European influencers reached: 200+

(European/EU politicians, policy makers, government leaders, environmentalists, industrialists, bankers, financiers, c-level execs, top-level managers, professionals, consultants, analysts, investors, high networth individuals, etc.)
Cost per influencer reach: €2.985
WHO ENGAGED…
PR title views and displays, PR reads, engagements, social media insights, analytics and metrics, mentions, interactions, likes, tweets/retweets, shares, comments, replies, etc.
Total PR title views/displays:
(generic + targeted)
473,688+ people
Total PR video views:
(generic + targeted)
0 people
Cost per PR title view: €0.0012
Cost per PR video view: €0.00
PR total reads: 2,344* people read your press release
(Aug 22, 2016 – Sep 11, 2016 ~ 20 days**)

* The total PR reads number above is not final. It only covers the observed period for the PR distribution report, which is the active period of your PR campaign, which on itself depends on the PR distribution budget employed. The total number of people who will read your press release is highly likely to increase over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account.

** The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
In United Kingdom (EU):
–Targeted PR title views/displays: 316,481+
–Targeted reads: 1369 targeted people read your press release (Aug 22, 2016 – Sep 11, 2016 ~ 20 days)
–Cost per PR targeted read: €0.218
–PR title views / PR reads ratio: 0.43%
In Germany (EU) :
–Targeted PR title views/displays: 79,515+
–Targeted reads: 713 targeted people read your press release (Aug 22, 2016 – Sep 11, 2016 ~ 20 days)
–Cost per PR targeted read: €0.41
–PR title views / PR reads ratio: 0.89%
In Sweden (EU):
–Targeted PR title views/displays: 19,439+
–Targeted reads: 48 targeted people read your press release (Aug 22, 2016 – Sep 11, 2016 ~ 20 days)
–Cost per PR targeted read: €2.06
–PR title views / PR reads ratio: 0.24%
Overall cost per PR read: €0.25
Overall PR title views / PR reads ratio: 0.49%
Who read your press release: 2,344 of which 2,130 precisely targeted individuals living/residing in United Kingdom (EU), Germany (EU), Sweden (EU) that speak/read English and are interested in and like Aviation, Bluetooth, Communications, Industrial, warehousing, shipping, mining, quarrying, railways, military, landscaping, intercom, speakers, headset, industrial workers, motorsport, outdoor, radio, voice, etc.
PR shares: 4
PR likes: 3
PR G+: 1
PR LinkedIn: 0
PR tweets/re-tweets/likes: 33
PR reactions / comments:
EuropaWire, Search engines, news, Blogosphere, social media, etc.
4

* Please note that PR reactions and comments may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR reactions and comments, if any, may be included in future updates on this PR distribution report.
PR mentions:
Third party mentions online as a result of your press release on EuropaWire.
0

* Please note that PR mentions may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR mentions, if any, may be included in future updates on this PR distribution report.
INSIGHTS…
PR insights, analyses, rates, averages, conclusions, etc.
Budget vs. target:
Reads vs. target:
Engagement vs. target:
Reach vs. budget:
Reads vs. budget:
Engagement vs. budget:
Reads vs. reach:
Engagement vs. reads:
Engagement vs. reach:
Language vs. target:
Reads vs. language:
Engagement vs. language:
Title vs. audience:
Title vs. target:
Reads vs. title:
EXTEND…
Extend PR distribution campaing to increase reach and engagement, etc.
Extend PR campaign & reach: Based on the PR distribution budget you choose from below, we’ll extend your existing PR distribution campaign for the same press release by using the same settings, preferences, targeting options, etc. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.



-END-
GENERAL NOTES:

Should you have any questions about this report, please contact us at info@europawire.eu.Many of the figures, numbers and values included in the PR distribution report above are not final. The current PR distribution report only covers the active period of your PR distribution campaign, which on itself depends on the PR distribution budget employed. Many of the numbers above are highly likely to increase and change over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account.

Please note that while this PR distribution report is not behind secure page, it is not publicly accessible and unless you give the URL (the web address) away for other people to see it, there is no other way for somebody else to find it out on the Web. No sensitive, private or financial information, if ever made available to us, will ever be published in this report section.

The information in this PR distribution report was factually accurate on the date of its last update (date shown above). This PR distribution report remains on EuropaWire website for historical purposes only. EuropaWire assumes no duty to update the information to reflect subsequent developments beyond the period of the active PR distribution campaign. Readers should not rely upon the information in this PR distribution report as current or accurate after date it was last updated on.

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Thank you for releasing via EuropaWire.

Editorial Staff
EuropaWire