PUMA Collaborates with Lost Management Cities for Retro GV Special Sneaker Revival

PUMA Collaborates with Lost Management Cities for Retro GV Special Sneaker Revival

(IN BRIEF) PUMA partners with Seoul-based Lost Management Cities to reintroduce the iconic 2024 GV Special sneaker from PUMA’s archives. Inspired by ‘80s tennis culture, Lost Management Cities infuses the silhouette with a playful color scheme, incorporating hand-finished details like raw fabric edges and zig-zag stitching. The collaboration pays homage to the shoe’s heritage while adding a contemporary twist. Set to release on May 25, 2024, the GV Special x Lost Management Cities sneaker marks the beginning of a larger apparel collection collaboration between the two brands later in the year.

(PRESS RELEASE) HERZOGENAURACH, 24-May-2024 — /EuropaWire/ — Making its return from PUMA’s storied archive, the reissued 2024 GV Special receives a collaborative touch-up from Seoul-based Lost Management Cities.

Remixing the ‘80s tennis silhouette, Lost Management Cities renders the GV Special with a playful and nostalgic colorway, inspired by the Korean brand’s love for classic sportswear. Mixing blue and cream tones, LMC’s rendition comes with hand-finished detailing, such as raw fabric edges and zig-zag stitching on the upper. PUMA and LMC logos share placement on the tongue and heel, while a special Lost Management Cities tab is fastened to the PUMA Formstrip. Lastly, a gum sole offsets the light tones used across the upper.

Originally brought to life in the ‘80s under the title of PUMA California, the silhouette was originally defined by its universal indoor and outdoor adaptability and unmistakable inset midsole. Later on, the California was renamed the GV Special in honor of Argentinian Grand Slam winner Guillermo Vilas, who favored the shoe during his time as a domineering force on the court.

Later in the year, PUMA and Lost Management Cities will return with a full apparel collection.

The PUMA GV Special x Lost Management Cities is available starting May 25, 2024, at selected retailers worldwide.

Media Contacts:

SANDRA WEDEL
Senior Manager PR for Sportstyle
SANDRA.WEDEL@PUMA.COM

ALBERTO TURINCIO
Teamhead Touchpoints Sportstyle
ALBERTO.TURINCIO@PUMA.COM

SOURCE: PUMA SE