Tag Archives: sports

SIXT Scores a Slam Dunk with Multi-Year Global Partnership with Los Angeles Lakers

(IN BRIEF) SIXT, a prominent global provider of premium mobility services, has announced a major sports sponsorship deal with the legendary Los Angeles Lakers, one of the most iconic franchises in professional basketball. This multi-year global partnership signifies SIXT’s first … Read the full press release

SIXT Embarks on Multi-Year Sports Sponsorship Journey with the Chicago Bulls

(IN BRIEF) SIXT, a renowned global provider of premium mobility services, has unveiled an exciting new partnership with the Chicago Bulls, one of the most iconic franchises in professional basketball. This multi-year sponsorship agreement marks SIXT’s debut in U.S. sports … Read the full press release

Enel Joins Forces with Atalanta Football Club as Official Energy Partner for Sustainability

(IN BRIEF) Enel, a multinational power company, has entered into a partnership with Italy’s Atalanta football club to become its Official Energy Partner. As part of the collaboration, Enel’s logo will feature prominently at Atalanta’s stadium, including on LED screens, … Read the full press release

Independent Study Reveals Alarming Financial Health of UK Football Clubs, Urges Corrective Actions

(IN BRIEF) An independent study co-authored by a Management School, published alongside the UK Government’s response to the ‘A sustainable future – reforming club football governance’ White Paper, reveals concerning findings regarding the deteriorating financial health of football clubs. The … Read the full press release

Loughborough University Athletes Shine at World Athletics Championships, Bringing Home Multiple Medals

(IN BRIEF) Loughborough University athletes have achieved remarkable success at the World Athletics Championships held in Budapest. Over nine days of intense competition, the university’s athletes secured an impressive medal tally of three golds, one silver, and two bronze medals. … Read the full press release

New Students Embark on Dynamic Introduction Week at TU Eindhoven, Fostering Campus Engagement

(IN BRIEF) The 2023 introduction week for new students at TU Eindhoven commenced on August 21, led by rector magnificus Silvia Lenaerts. Unlike the previous year, both bachelor and master students will participate together in a comprehensive program that includes … Read the full press release

Young People Recognize Importance of Sports, but Face Barriers Due to Global Issues, Reveals IOC and Allianz Research

(IN BRIEF) Initial global research findings by the International Olympic Committee (IOC) and Allianz reveal that 72% of young people consider playing sports important, while over 90% of parents recognize the physical and mental health benefits of sports participation for … Read the full press release

Loughborough University Student Lauren Cox Wins Bronze at Swimming World Championships

(IN BRIEF) Loughborough University student Lauren Cox made history by winning a bronze medal in the Women’s 50m Backstroke at the Swimming World Championships in Fukuoka, Japan. She became the first British woman in seven years to medal individually at … Read the full press release

Loughborough University’s Impressive Contingent Ready for World Athletics Championships

(IN BRIEF) Loughborough University will be well-represented at the upcoming World Athletics Championships in Budapest, with a significant number of current students and alumni set to compete. The university’s athletes will participate in various events, including the 800m, pole vault, … Read the full press release

Audi Extends Partnership with FC Bayern Women to Promote Women’s Soccer

(IN BRIEF) Audi and FC Bayern Women have announced a two-year extension of their partnership, emphasizing their commitment to promoting women’s soccer. As part of the alliance, Audi provides the team with company cars and recently launched the “Werde #12teFrau” … Read the full press release

Michelin Group Takes Full Ownership of ASM Clermont Auvergne, Ensuring Club Continuity and Transformation

(IN BRIEF) Michelin Group has acquired full ownership of ASM Clermont Auvergne, a renowned rugby club. The acquisition aims to ensure the club’s continuity and guide its transformation. Michelin shares the club’s ambition to restore its athletic goals while improving … Read the full press release

Landmark Partnership: Unilever Joins FIFA Women’s World Cup 2023™ as Official Personal Care Sponsor

(IN BRIEF) Unilever personal care brands, including Rexona, Dove, Lifebuoy, and Lux, have been announced as the Official Sponsors of the FIFA Women’s World Cup 2023. This partnership is a first for FIFA, as it includes personal care brands across … Read the full press release

University of St Andrews commits to gender equality in golf through The R&A Women in Golf Charter

(IN BRIEF) The University of St Andrews in Scotland has signed The R&A Women in Golf Charter, committing to gender equality and diversity in the golf industry. The charter, launched in 2018, promotes the recruitment, retention and progression of women … Read the full press release

New research project explores sports arenas as sites of cultural dynamics and relations

(IN BRIEF) The University of Freiburg is leading a German-French research project on the significance of sport arenas as spaces for cultural dynamics and relations, as well as socioeconomic and political conditions. The project involves six researchers from the fields … Read the full press release

Elegance, Creativity, and “French Art de Vivre” Highlighted by Paris 2024 Look and Pictograms

(IN BRIEF) Paris 2024 unveiled the Look of the Games and the pictograms of Olympic and Paralympic disciplines, showcasing the elegance, creativity, and “French art de vivre” of the Games. The 62 pictograms, presented in the form of coats of … Read the full press release

Zalando Doubles Down on Sports, Offers Dedicated Content and Expert Brands for Customers

(IN BRIEF) Zalando, a leading European online platform for fashion and lifestyle, is inspiring customers to stay active with its Sports category by providing dedicated content hubs and new expert brands for clothing, equipment, and accessories for all types of … Read the full press release

SportAccord World Sport & Business Summit will be held in Ekaterinburg from 14 to 22 August 2021

(PRESS RELEASE) LAUSANNE, 10-Aug-2021 — /EuropaWire/ — SportAccord World Sport & Business Summit, a 6-day annual gathering bringing together representatives from more than 100 international sports federations and organisations,  will be part of the Atmosphere Landscape Festival, which will be … Read the full press release

Fanpictor unterzeichnet mehrjährige Partnerschaft mit dem Königlich Belgischen Fussballverband

Fanpictor signs multi-year partnership with Royal Belgian Football Association

(PRESS RELEASE) Niederuzwil, Schweiz und New York, USA, 1-Jul-2021 — /EuropaWire/ — Der Königlich Belgische Fussballverband (RBFA) verkündet eine mehrjährige Partnerschaft mit Fanpictor, einem Schweizer Technologieunternehmen der NOEXIS Gruppe, um die Digitalisierung innerhalb des Verbandes voranzutreiben. Fanpictor integriert seine bedürfnisspezifischen … Read the full press release

Fanpictor signs multi-year partnership with Royal Belgian Football Association

Fanpictor signs multi-year partnership with Royal Belgian Football Association

(PRESS RELEASE) NIEDERUZWIL, Switzerland / NEW YORK, NY, United States, 1-Jul-2021 — /EuropaWire/ — The Royal Belgian Football Association (RBFA) has announced a multi-year partnership with Fanpictor, a Swiss technology company within the NOEXIS group. Fanpictor will support the association’s … Read the full press release

Wanda Sports Group Company Infront extends Vierschanzentournee partnership until 2025/26

(PRESS RELEASE) ZUG, 14-Sep-2020 — /EuropaWire/ — Infront, a sports marketing company part of Wanda Sports Group, has announced it prolonged the exclusive marketing partnership for the annual Vierschanzentournee with the German Ski Association (DSV) and the Austrian Ski Association … Read the full press release