Tag Archives: Scotch_whisky

Diageo to transform its Scotch whisky visitor experiences in the biggest concerted programme ever seen in Scotland’s whisky tourism sector

New Johnnie Walker global brand attraction & distillery upgrades to grow appeal of scotch LONDON, 18-Apr-2018 — /EuropaWire/ — Diageo announces a £150 million investment over three years to transform its Scotch whisky visitor experiences in the biggest concerted programme … Read the full press release