(IN BRIEF) Schaeffler is launching a major global aftermarket brand transformation that will gradually bring its established FAG, INA and LuK product brands under a stronger unified Schaeffler identity, beginning with the FAG portfolio in the second quarter of 2027. … Read the full press release
Posted in Automotive, Business, Germany, Marketing, News, Technology
Tagged aftermarket communication, aftermarket packaging, aftermarket products, aftermarket transformation, Automechanika Frankfurt 2026, automotive aftermarket, automotive repair, brand transformation, corporate branding, customer training, digital assets, digital solutions, distributors, FAG, FAG aftermarket portfolio, Frankfurt, Germany, global product-naming concept, global rollout, INA, INA and LuK Under a Stronger Global Aftermarket Brand Identity Starting in 2027, integrated repair solutions, Jens Schueler, LuK, Maik Losleben, maintenance solutions, mobility, mono-brand structure, new packaging design, OE quality, one-brand strategy, online catalogues, part numbers, point-of-sale materials, product naming, product portfolio, product quality, product services, product specifications, professional mechanics, Q2 2027, repair solutions, repair technology, sales tools, Schaeffler, Schaeffler Begins Major Aftermarket Rebranding With FAG Portfolio and New Packaging From Q2 2027, Schaeffler to Unite FAG, Schaeffler Vehicle Lifetime Solutions, unified brand identity, vehicle complexity, vehicle lifetime solutions, workshops
(IN BRIEF) Scania will present its marine power portfolio at SMM 2026 in Hamburg, Germany, from 1 to 4 September 2026, showcasing combustion engines, electrification solutions and services for a wide range of marine applications. The company will highlight its … Read the full press release
Posted in Automotive, Business, Electronics & Machinery, Energy, Gas & Oil, Environment, Germany, Industrial, Sweden, Technology, Transportation & Logistics
Tagged 1 September 2026, 13-Litre Marine Engine, 3 September 2026, 4 September 2026, Anders Swärd, automotive components, combustion engines, CO₂ emissions, customer transition, Deepak Shekhar, DI13 marine engine, durability, e-mobility solutions, efficiency, electrification, Exhibitor Innovation Stage, fuel consumption, Germany, Hall B5, Hamburg, hybrid power solutions, industrial battery technology, industrialised automotive technology, long-term performance, lower-emission operations, maintenance solutions, marine applications, marine industry, marine power solutions, operating costs, Operational Efficiency, performance, power solutions, Scania, Scania Brings DI13 Marine Engine and Hybrid Power Technologies to Hamburg, Scania Highlights Flexible Marine Power Portfolio for Lower-Emission Operations, Scania Power Solutions, Scania Super platform, Scania to Showcase Marine Power and Electrification Solutions at SMM 2026, SMM 2026, sustainability ambitions, sustainable shipping, uptime, zero-emission operations
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