(IN BRIEF) Schaeffler is launching a major global aftermarket brand transformation that will gradually bring its established FAG, INA and LuK product brands under a stronger unified Schaeffler identity, beginning with the FAG portfolio in the second quarter of 2027. … Read the full press release →
Posted in Automotive, Business, Germany, Marketing, News, Technology
Tagged aftermarket communication, aftermarket packaging, aftermarket products, aftermarket transformation, Automechanika Frankfurt 2026, automotive aftermarket, automotive repair, brand transformation, corporate branding, customer training, digital assets, digital solutions, distributors, FAG, FAG aftermarket portfolio, Frankfurt, Germany, global product-naming concept, global rollout, INA, INA and LuK Under a Stronger Global Aftermarket Brand Identity Starting in 2027, integrated repair solutions, Jens Schueler, LuK, Maik Losleben, maintenance solutions, mobility, mono-brand structure, new packaging design, OE quality, one-brand strategy, online catalogues, part numbers, point-of-sale materials, product naming, product portfolio, product quality, product services, product specifications, professional mechanics, Q2 2027, repair solutions, repair technology, sales tools, Schaeffler, Schaeffler Begins Major Aftermarket Rebranding With FAG Portfolio and New Packaging From Q2 2027, Schaeffler to Unite FAG, Schaeffler Vehicle Lifetime Solutions, unified brand identity, vehicle complexity, vehicle lifetime solutions, workshops
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