(IN BRIEF) New research from Experian reveals that media agencies are rethinking their strategies amid the decline of third-party cookies and growing privacy pressures. The report shows that 81% of agencies find reliance on first-party data limits audience reach, while … Read the full press release
Posted in Artificial Intelligence (AI), Business, Industrial, Management, Marketing, Media, News, Technology, United Kingdom
Tagged adtech, advertising, Agencies Embrace Curation and AI as Experian Report Highlights Shift Beyond First-Party Data Dependence, AI, artificial intelligence, audience targeting, Colin Grieves, curation, data quality, Digital Strategy, Experian, Experian Marketing Services, Experian Research Shows Agencies Turning to AI and Third-Party Data to Redefine Media Buying Strategies, first-party data, Insight Avenue, marketing, marketing research, media agencies, media buying, privacy regulations, third-party data, UK advertising
(IN BRIEF) The August bank holiday is expected to bring a significant boost to the UK’s retail and hospitality sectors, with a forecasted 15% increase in sales, contributing an additional £600 million to the economy. This uplift is based on … Read the full press release
Posted in Banks, Business, Economy, Environment, Financial, Government, Industrial, Investment, Ireland, Management, News, Retail, United Kingdom
Tagged August Bank Holiday, Colin Grieves, Experian, Hospitality, Ireland, partnership, retail, sustainability, UK
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