(IN BRIEF) Schaeffler is launching a major global aftermarket brand transformation that will gradually bring its established FAG, INA and LuK product brands under a stronger unified Schaeffler identity, beginning with the FAG portfolio in the second quarter of 2027. … Read the full press release
Posted in Automotive, Business, Germany, Marketing, News, Technology
Tagged aftermarket communication, aftermarket packaging, aftermarket products, aftermarket transformation, Automechanika Frankfurt 2026, automotive aftermarket, automotive repair, brand transformation, corporate branding, customer training, digital assets, digital solutions, distributors, FAG, FAG aftermarket portfolio, Frankfurt, Germany, global product-naming concept, global rollout, INA, INA and LuK Under a Stronger Global Aftermarket Brand Identity Starting in 2027, integrated repair solutions, Jens Schueler, LuK, Maik Losleben, maintenance solutions, mobility, mono-brand structure, new packaging design, OE quality, one-brand strategy, online catalogues, part numbers, point-of-sale materials, product naming, product portfolio, product quality, product services, product specifications, professional mechanics, Q2 2027, repair solutions, repair technology, sales tools, Schaeffler, Schaeffler Begins Major Aftermarket Rebranding With FAG Portfolio and New Packaging From Q2 2027, Schaeffler to Unite FAG, Schaeffler Vehicle Lifetime Solutions, unified brand identity, vehicle complexity, vehicle lifetime solutions, workshops
(IN BRIEF) MAHLE Lifecycle and Mobility will showcase five world premieres at Automechanika Frankfurt 2026, centred on a new digital ecosystem for independent workshops and distributors. The innovations include the MAHLE Workshop Portal, featuring expert support, technical resources and the … Read the full press release
Posted in Artificial Intelligence (AI), Automotive, Business, Electronics & Machinery, Environment, Industrial, Marketing, Technology
Tagged A/C service units, AI-assisted service processes, AI-powered assistant, air conditioning service, ArcticPRO, artificial intelligence, Automechanika Frankfurt 2026, automotive aftermarket, automotive repair, bonus programme, cabin air filter, CareMetix Natural, climate management, customer booking, digital workshop, distributors, Frankfurt am Main, Germany, high-voltage battery diagnostics, Independent Workshops, MAHLE, MAHLE Brings Five Automotive Aftermarket Innovations to Automechanika 2026, MAHLE Climate Expert, MAHLE Intelligent Assistant, MAHLE Launches New Workshop Portal and Climate Expert Concept in Frankfurt, MAHLE Lifecycle and Mobility, MAHLE Mobile Service, MAHLE to Debut Five World Premieres at Automechanika Frankfurt 2026, MAHLE Workshop Portal, MIA, Microplastics, mobile workshop services, mobility services, Philipp Grosse Kleimann, R1234yf, R134a, R444A, R456A, repair support, search engine marketing, September 12 2026, September 8 2026, sheep’s wool, software updates, sustainable filtration, technical documentation, technical support, Thermal Management, training, vehicle diagnostics, VOCs, volatile organic compounds, webinars, workshop diagnostics, workshop ecosystem, workshop equipment, workshop marketing, Your Growth Our Expertise
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