- The estimated ranges for the PR reach and reads are averages based on actual PR distribution campaigns executed via EuropaWire over the past 12 months.

- Actual figures and performance can greatly vary from PR distribution campaign to PR distribution campaign.

- The media environment is very competitive and dynamic and what results have been achieved in the past may not be the same or guaranteed at all today, even if the same targeting preferences and PR budgets are used.

- The estimates do not take into consideration the specifics of your press release and the reach, reads, engagement, etc. can significantly be different for the same PR distribution budget/country, if employed to target different audiences.

- Actual results such as PR title views, PR reads, pickability, coverage, engagements, shares, likes, tweets/retweets, followers, mentions, viral reach etc., can greatly vary and depend on many factors such as, but not limited to, the PR appeal/message itself, newsworthiness, markets/audiences targeted, PR budget used, timing, uniqueness/duplication, among others.