Amersfoort, the Netherlands, 29-5-2015 — /EuropaWire/ — The colourful milestone ceremony to celebrate 60 years of nourishing goodness was held on Saturday, 23rd of May 2015. Rahul Colaco, Managing Director of FrieslandCampina Wamco in Nigeria, expressed happiness and appreciation of Nigerian’s loyalty to the Peak brand and particularly those who have come from far and near for the celebration of 60 years of nourishing Nigeria with quality dairy nutrition.
Ever since the introduction of Peak in the Nigerian market the brand has continued to grow despite changing market conditions. Peak’s success is attributed to two things: first of all to a singular focus, which is to nourish Nigerians with quality dairy nutrition and convince the consumer that good nutrition is important. And secondly continuously explore and develop ways to stand out in the crowded shelves in stores and to touch the consumers in every stage of their lives.