Oliver Hoffmann and Julius Seebach to take over the management of Audi Sport GmbH

Michael-Julius Renz, Managing Director of Audi Sport GmbH

(PRESS RELEASE) INGOLSTADT/NECKARSULM, 30-Apr-2019 — /EuropaWire/ — Audi Sport GmbH’s Current Managing Director Michael-Julius Renz is to retire. Oliver Hoffmann (42) and Julius Seebach (35) appointed to take over the management of Audi Sport GmbH on May 1, 2019.

Oliver Hoffmann, Audi’s Head of Sport Technology, has been a member of the management since June 2018, he will also be responsible for technical development at Audi Neckarsulm as of May 1. Julius Seebach will be responsible for commercial functions within the management.

Julius Seebach was initially responsible for strategy and powertrain control in the Technical Development division at Audi since 2015. He successfully introduced model-series management at Audi Sport in 2017 and has since been in charge of the RS 4/RS 5 and RS 6/RS 7 Sportback series. Mr. Seebach was previously the industrial engineer and MBA Porsche, where he was involved in various projects of the Panamera model series and in powertrain development. Julius Seebach has been appointed to the management of Audi Sport GmbH as of May 1. Together, Oliver and Seebach will manage the business of the wholly-owned Audi subsidiary in the future.

Oliver Hoffmann will hold two management positions at the Audi group as of May 1: Head of Technical Development at the Neckarsulm site and Managing Director of Audi Sport GmbH. Hoffmann’s previous career positions include quality management at Automobili Lamborghini and at Audi’s plant in Győr, Hungary, as well as the development of the V10 high-performance engines of the Audi R8.

Hans-Joachim Rothenpieler, Member of the Audi Board of Management for Technical Development said: “Transformation means becoming even more effective and innovative. By combining both positions with Oliver Hoffmann as an experienced expert, we are strengthening Neckarsulm as a technology location and at the same time securing its future viability.”

Michael-Julius Renz, former Managing Director, is leaving the company within the framework of an age regulation. He has made a significant contribution to the growth of AUDI AG and the Audi Sport brand with his international experience. A graduate in business administration, he has held various management positions at AUDI AG over the past 25 years. Before taking over as Managing Director of Audi Sport at the beginning of 2018, he was President of the Audi Sales Division China, where he was responsible for sales and the brand’s presence in one of the most important markets. Previously, Renz had been in charge of Sales Europe and Central Marketing for the Audi brand, among other things. The company thanks Renz for his dedicated and successful work.

For media information, you can reach:
Claudia Schneider
Spokes­woman Audi Sport GmbH 
Tel. +49 152 57767826 


Oliver Hoffmann, Managing Director of Audi Sport GmbH

Julius Seebach, Managing Director of Audi Sport GmbH



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