NIVEA Unveils Global Campaign to Break the Silence on Loneliness and Ignite Empathy

NIVEA Unveils Global Campaign to Break the Silence on Loneliness and Ignite Empathy

(IN BRIEF) NIVEA’s new “We are not alone in feeling alone” campaign confronts global loneliness by pairing a striking short film—featuring a humanoid alien whose transformation into a human symbolizes the power of empathy—with educational resources and a comprehensive study of 30,000+ people across 13 countries. The initiative forms the backbone of NIVEA CONNECT, a multi-year social mission launched in September 2024 to fight social isolation and foster meaningful connections. With one in five people reporting frequent loneliness, the campaign and its local programmes in over 30 countries aim to reduce stigma, encourage outreach, and improve overall well-being, all under NIVEA’s CARE BEYOND SKIN and Win with Care framework.

(PRESS RELEASE) HAMBURG, 15-Jul-2025 — /EuropaWire/ — NIVEA today launches “We are not alone in feeling alone,” a global awareness campaign confronting the stigma of loneliness and celebrating the restorative power of human connection. Central to this effort is a poignant short film—“We are not alone”—which stars a humanoid alien figure to illustrate how isolation can pervade even the busiest, most vibrant settings. Across diverse scenes in South Africa, Japan, and beyond—from classrooms to crowded buses—the film shows loneliness as an invisible burden. Yet when someone reaches out, the alien transforms into a human, underscoring how empathy can restore belonging.

Developed in collaboration with individuals who have experienced social isolation, produced by Tempomedia Filmproduction with Chemistry Postproduction’s VFX, and directed by Alex Feil under Publicis One Touch’s creative lead, the film anchors NIVEA CONNECT’s mission. This multi-year programme, launched in September 2024, pairs the campaign with educational resources and a new global study revealing that one in five people often feel lonely and over half have experienced isolation. Conducted in 13 countries with over 30,000 respondents, the research highlights barriers such as shame and fear of burdening others—and shows that those with strong emotional bonds report markedly higher well-being.

“At NIVEA, we believe that small acts of kindness can make a world of difference,” said Grita Loebsack, President of NIVEA. “By giving loneliness a visible face, we aim to spark conversations, dismantle stigma, and remind everyone that empathy matters.” Tobias Collée, Vice President of the NIVEA brand, added that the alien’s transformation “is cinematic yet deeply rooted in real emotions,” showing how inclusion can reshape lives. Kate Stanners, Chief Creative Officer at Publicis One Touch, noted, “The alien metaphor makes loneliness tangible—something viewers can recognize and address.”

Since its inception, NIVEA CONNECT has partnered with experts in over 30 countries to deliver local initiatives supporting social inclusion, with plans to expand to 40 countries by 2026. These efforts align with Beiersdorf’s CARE BEYOND SKIN Sustainability Agenda and the company’s Win with Care strategy, reinforcing NIVEA’s commitment to nurturing a more connected, inclusive world.

NIVEA CONNECT Youth Guide

NIVEA CONNECT Adults’ and Parents’ Guide

About NIVEA CONNECT

NIVEA CONNECT is a social mission by NIVEA launched in September 2024. NIVEA is committed to fighting social isolation and fostering meaningful connections in response to a global crisis of social isolation and loneliness, affecting the health and well-being of people of all ages, socio-economic backgrounds and cultures. NIVEA believes that by fostering genuine human connections, embracing inclusivity, supporting mental health and empowering individuals, we can build a world where fewer people feel isolated or disconnected.

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SOURCE: Beiersdorf AG