New INSEAD book offers breakthrough insights to win global innovation challenge

Managing Global Innovation provides a fresh model, based on real-world data to harness the power of dispersed knowledge for optimal competitive advantage

Abu Dhabi, Fontainebleau (France) and Singapore, 13-12-2012 — /europawire.eu/ — INSEAD, the leading international business school, today announced the publication of a new book by Emeritus Professor of Strategic Management Yves Doz and senior researcher Keeley Wilson. The text, Managing Global Innovation, gives senior managers and executives a bold framework for meeting innovation challenges posed by a shifting competitive landscape. In particular, the book shows how companies can create strategic advantage by bringing together the best ideas and resources from many spots around the world. It also highlights the critical ways that innovation and the forces driving it have changed in recent years.

Professor Doz, an award-winning scholar who is the Solvay Chaired Professor at INSEAD, says that a shift towards a more globally distributed and integrated approach to innovation is underway. It’s this transformation that is central to his new book, which he describes as a “how-to” guide based on in-depth field research at some 50 global firms and a survey of 186 companies.

“We used to see knowledge created at the centre and then distributed to the periphery,” he says. “What we see today is the opposite: firms are taking innovative opportunities, technologies and ideas from the periphery and then integrating and aggregating this knowledge into innovative products or services in a global innovation network.”

In other words, companies are “learning from the world,” he says.

This approach is a departure from what many firms have done traditionally, which is to “co-locate” their operations, bringing together key people with crucial knowledge and then enabling them to collaborate either in a handful of lead markets or at the company’s headquarters. Today, though, market pressures demand even more from those seeking to compete and innovate on a global scale.

“The range of knowledge needed for global innovation is much wider and more diverse now,” says Keeley Wilson. “To truly profit from globalisation means that you must access diverse and dispersed knowledge and capabilities through global linkages.”

The authors write that firms must manage both greater knowledge complexity and the growing global dispersion of that knowledge. Too often, they argue, companies are unable to develop the innovation management practise needed to work successfully on global projects. As a result, they fail to design a worldwide R&D team that can “master the complexities of distributed innovation,” Doz says.

“Companies make too simple a trade off between complexity and dispersion,” he adds. They can concentrate knowledge in a few places, making certain aspects of management easier. But they do so at a big cost: They lose much of the global knowledge integration potential that could otherwise be gained through an effective global innovation process, such as that articulated by the INSEAD authors around the quality of communication and collaboration

Managing Global Innovation, published by Harvard Business School Press, draws from dozens of real-world examples to show how companies can take the next big leap in thinking about how to organise and manage innovation to achieve sustainable growth and advantage. The book provides a detailed framework that shows:

• the steps to build an optimal innovation network
• how to access new knowledge globally
• best ways to master the communication tools and processes to leverage this complex, dispersed knowledge
• strategies and tactics for managing global projects from inception to delivery, including through collaboration with external partners

“Firms need to learn to see the world as a rich canvas filled with many pockets of knowledge—knowledge about markets, about technologies, and about business models and growth opportunities—all of which can be integrated and leveraged into path-breaking innovation,” says Doz. “It no longer makes sense to innovate with knowledge in one location. Instead, firms must integrate the best ideas from anywhere in the world.”

Managing Global Innovation is intended for senior managers and executives in a variety of settings – from established multinationals to smaller companies looking to internationalise their operations, as well as firms in emerging markets seeking to grow.

For more information about Managing Global Innovation, as well as an interview with its authors, please click on the picture below:

About Professor Yves Doz
Yves Doz is the Solvay Chaired Professor of Technological Innovation at INSEAD and a professor of strategic management there since 1981. He also has taught at Harvard Business School, Stanford’s Graduate School of Business, Seoul National University and Aoyama Gakuin University in Tokyo. He has researched and published widely on the strategy and organization of multinational companies. His previous books include The Multinational Mission, with C.K Prahalad, From Global to Metanational, with Jose Santos and Peter Williamson, and Fast Strategy, with Mikko Kosonen. He also has business experience and has consulted for many major corporations, advising them on the development of new growth opportunities and designing and implementing competitive revitalization programmes.

About Keeley Wilson
Keeley Wilson spent the first 10 years of her career working in the banking and consulting sectors in Northeast Asia and Europe — always in research-related roles. She joined INSEAD in 1999 and focused on research into the strategy of firms in Asia. Her next move was to Strategos in London where she helped companies implement new tools and processes to support business model migration, manage strategic alliances and build a wide range of global innovation capabilities. Since then, in collaboration with Yves Doz at INSEAD, she has undertaken numerous research projects looking at innovation strategies across a range of industrial sectors, the challenges of managing global projects, establishing and integrating innovation centres in China and India, optimising innovation footprints and innovation regime change. She has co-authored articles in California Management Review, Harvard Business Review and contributed a chapter to the Oxford Handbook of Management Theorists.

About INSEAD, The Business School for the World

As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to change lives and to transform organisations. A global perspective and cultural diversity are reflected in all aspects of our research and teaching.

With campuses in Europe (France), Asia (Singapore) and Abu Dhabi, INSEAD’s business education and research spans three continents. Our 145 renowned Faculty members from 35 countries inspire more than 1,000 degree participants annually in our MBA,Executive MBA, Specialised Master’s degrees (Master in Finance, Executive Master in Consulting and Coaching for Change) and PhD programmes. In addition, more than 9,000 executives participate in INSEAD’s Executive Education programmes each year.

In addition to INSEAD’s programmes on our three campuses, INSEAD participates in academic partnerships with the Wharton School of the University of Pennsylvania (Philadelphia & San Francisco); the Kellogg School of Management at Northwestern University near Chicago, and Johns Hopkins University/SAIS in Washington DC. In Asia, INSEAD partners with Tsinghua University in Beijing. INSEAD is a founding partner in the multidisciplinary Sorbonne University created in 2012, and also partners with Fundação Dom Cabral in Brazil.

INSEAD became a pioneer of international business education with the opening of the Fontainebleau campus in Europe in 1960. In 2000, INSEAD opened our Asia campus in Singapore. And in 2007 the school began an association in the Middle East, officially opening the Abu Dhabi campus in 2010.

Around the world and over the decades, INSEAD continues to conduct cutting edge research and to innovate across all our programmes to provide business leaders with the knowledge and sensitivity to operate anywhere. These core values have enabled us to become truly “The Business School for the World.”

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Asia
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Chris Howells
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Middle East
Joe Chedid, INSEAD Abu Dhabi Campus
Tel: +971 2 651 5200
Email: joe.chedid@insead.edu