STOCKHOLM, 26-May-2017 — /EuropaWire/ — MTG and SVT today announced an agreement to share the exclusive Swedish media rights to the IIHF Ice Hockey World Championship between 2018 and 2023 – meaning the tournament will return to MTG’s TV3 and Viaplay as soon as next year.
In 2018, 2020 and 2022 the IIHF Ice Hockey World Championship will be shown in Sweden exclusively on MTG’s linear channels (led by TV3), videostreaming service Viaplay and pay-TV channel Viasat Hockey. Viaplay will also offer the tournament in 2019, 2021 and 2023, when SVT will carry the linear broadcast. As a result, Viaplay will show every game, every year.
In addition, MTG and SVT will jointly broadcast the Champions Hockey League between the 2017/18 and 2022/23 seasons.
Here’s Anders Jensen, EVP, Chairman of the Nordic Entertainment Management Board & CEO of MTG Sweden:
“In 1989, led by MTG’s founder Jan Stenbeck, TV3 became the first commercial channel to broadcast the IIHF Ice Hockey World Championship. TV3 and the tournament were then practically synonymous for 23 years, so we’re proud to cooperate with SVT to create sporting history once again.”
And Per Nunstedt, Head of MTG Sport:
“We’ve lived and breathed world-class hockey for nearly 30 years, including an unbelievable 1,300 NHL games this season. It feels like the IIHF Ice Hockey World Championship is coming home.”
(video in Swedish)
The timing couldn’t be better – just a few days ago, nearly 2 million viewers (or 20% of the country’s population) watched Sweden beat Canada 2-1 in the 2017 final.
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