M&S Food Adds Too Good To Go to Surplus Redistribution Strategy as It Targets 50% Food Waste Reduction by 2030

M&S Food Adds Too Good To Go to Surplus Redistribution Strategy as It Targets 50% Food Waste Reduction by 2030

(IN BRIEF) M&S Food has partnered with Too Good To Go to offer surplus bakery products through Surprise Bags at 354 stores across the UK and Ireland, following a successful trial at selected locations. Customers can reserve bags through the Too Good To Go app for £3.80, with each containing three to four bakery products such as pastries, cookies and bread with a minimum retail value of £10.20. Collections will take place Monday to Saturday during the hour before participating stores close, with availability depending on daily surplus. The partnership forms part of M&S’s Plan A commitment to halve food waste by 2030 and complements its existing redistribution work with Neighbourly, through which more than 130 million meals have been donated from over 57,000 tonnes of surplus food. M&S also repurposes products, discounts unsold food and sends inedible waste for anaerobic digestion rather than landfill. Too Good To Go operates a surplus-food marketplace serving around 120 million registered users and 200,000 partners across 20 countries and says it has helped save more than 600 million meals since 2016.

(PRESS RELEASE) LONDON, 15-Sep-2026 — /EuropaWire/ — M&S Food has launched a partnership with Too Good To Go, making surplus bakery products available to customers through the food-saving platform’s Surprise Bags across 354 stores in the UK and Ireland.

From today, customers can use the Too Good To Go app to reserve bags containing surplus products from M&S in-store bakeries, including pastries, cookies and bread. Each Surprise Bag will contain three to four bakery items with a minimum retail value of £10.20 and will be available for £3.80.

Customers can reserve and pay for the bags through the Too Good To Go app before collecting them from participating stores Monday to Saturday, during the hour before the local store closes. Availability and contents will vary from day to day depending on the amount and type of bakery surplus remaining at individual locations.

The national rollout follows a trial at selected M&S stores and represents another element of the retailer’s strategy to prevent edible food from going to waste. The partnership forms part of M&S Plan A, under which the company has committed to halving food waste by 2030.

M&S recently announced that it has donated more than 130 million meals to charities through the redistribution of over 57,000 tonnes of surplus food from its stores in partnership with Neighbourly.

The retailer also uses a range of approaches to reduce food waste within stores. Surplus bread can be repurposed into frozen garlic bread, while extra-ripe bananas are offered to customers at reduced prices. Store teams also apply price reductions to unsold products toward the end of the day to increase the likelihood that edible food is purchased rather than discarded.

M&S said no food from its operations is sent to landfill. Food that is no longer suitable for consumption and has passed its use-by date is sent for anaerobic digestion, where it can be used to generate renewable energy.

The company is also expanding efforts to help customers reduce waste in their homes, including guidance on storing food correctly and a newly launched online resource dedicated to practical methods for reducing household food waste.

Lucinda Langton, Head of Sustainability at M&S Food, said the Too Good To Go partnership translates the company’s food-waste commitments into a practical service for customers. She said the response during the store trial had been strong and that the broader rollout will help ensure more surplus bakery products are consumed while supporting M&S’s target of halving food waste by 2030.

Food waste remains a substantial environmental and economic challenge. Figures cited by M&S from WWF estimate that around 40% of food produced globally is wasted, equivalent to as much as 2.5 billion tonnes annually. In the UK, WRAP estimates that approximately 10.7 million tonnes of food are wasted each year, of which about 6.4 million tonnes come from households.

Too Good To Go connects consumers with businesses that have unsold food available at the end of trading periods, allowing users to purchase Surprise Bags through its app and collect them during specified windows.

Chelsea Kerr, Managing Director at Too Good To Go UK & Ireland, said the partnership will make M&S surplus food accessible to more customers across both markets. She said partnerships between retailers and consumers provide a straightforward way to prevent good food from going unsold while offering customers additional value.

Too Good To Go describes itself as the world’s largest marketplace for surplus food, with approximately 120 million registered users and 200,000 active partners across 20 countries. Since launching in 2016, the company says its platform has helped prevent more than 600 million meals from going to waste, representing an estimated 1.6 million tonnes of CO2e avoided.

The addition of M&S Food expands the range of retailers available through the platform and creates another redistribution route for bakery products that may otherwise remain unsold at the end of the day.

Through its combination of charitable redistribution, customer price reductions, product repurposing, anaerobic digestion and the new Too Good To Go partnership, M&S is seeking to reduce food waste at multiple stages while ensuring that edible surplus reaches consumers or community organisations wherever possible.

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SOURCE: Marks and Spencer