Based on the strategic product range expansion of the recent years, Mercedes-AMG reaches a milestone in its sales strategy with the opening of a dedicated retail outlet in Tokyo Setagaya. The new location represents the sports car and performance brand for the first time in a discrete architecture, and affords customers an approachable brand experience. The car dealership is located in a favourite residential area in Tokyo’s Setagaya district, and is an advancement of the existing shop-in-shop system. It defines the next stage of the globally successful AMG Performance Centers and serves as a role model. The focus of the opening is on the Mercedes-AMG GT R, with which the sports car and performance brand most recently expanded its product line-up at the upper end of the range.
Affalterbach/Tokyo, 13-Jan-2017 — /EuropaWire/ — More than 400 AMG Performance Centers in 40 countries have been opened since 2008. Unlike in the past, the location in Tokyo Setagaya is not integrated as a shop-in-shop into a Mercedes-Benz dealership, but is based on the stand-alone concept. Customers can experience the brand universe of AMG on two storeys. The focus in the showroom is exclusively on the models and themes of the sports car and performance brand.
“Based on the strategic expansion of the product range, we have vigorously pushed ahead with the advancement of the AMG Performance Centers in the last three years. We create an approachable brand experience and establish a link to our motorsport DNA in the 400 retail outlets around the world. The new dedicated store in Tokyo forms the pinnacle of the dealer network and defines the next stage of our sales initiative. With it, we ensure exclusive and competent care for existing and potential AMG customers at the point of sale. The store serves as a role model for future stand-alone projects in other major cities, which are already on the drawing board. Another dedicated store will open in Sydney before the year 2017 is out”, says Tobias Moers, Chairman of the Board of Management of Mercedes‑AMG GmbH.
Car dealership architecture with industrial design
The design of the enclosed structure is modelled after the architecture of the modern company building in Affalterbach and on the AMG “Driving Performance“ brand claim. The highlight of the building’s exterior is a LED façade. During daytime, the white louvres and the diagonal structure provide a dynamic appearance. At night, white-red exterior lighting is activated.
Customers and prospects can learn about the latest AMG Performance models and their technological features, the AMG Driving Academy, the AMG Collection, and the involvement of AMG in motorsport on two storeys with a total area of almost 1000 square metres. In future, the independent AMG retail partners will handle all functions of a car dealership, and create a unique brand and product experience for customers.
Real motorsport situations are staged inside. A deliberately simplified interior design and focused lighting provide the perfect stage for the sports car and performance models from Affalterbach. The new retail outlet features lounges, a boutique, motorsport exhibits, and consultation areas to provide several appealing places for conversations with customers. The vehicle hand-over area is integrated into the showroom and can be flexibly separated to provide customer privacy if needed.
Flexible use for market launches, media and VIP events
Generous, functional areas permit flexible uses, for example, for market launches or VIP events. State-of-the-art video and audio technology are a given. A power wall allows customers to configure Mercedes-AMG vehicles to their personal preferences, while a sound counter lets them experience different engine sounds. Large-scale graphics create a close link to motorsport.
The vehicles on display sit on asphalt. The black colour creates an intriguing contrast to the white “arena” on the upper storey. Various road markings transport the racetrack into the showroom. They refer to the roots of the sports car and performance brand, which scored a legendary win with a red AMG 300 SEL 6.8 at the Circuit de Spa‑Francorchamps in 1971. In 2017, Mercedes-AMG celebrates the company’s 50th anniversary, and focuses on the “Driving Performance“ brand promise. This promise and the brand values of Mercedes-AMG are reflected in the new retail outlet in Tokyo Setagaya.
More than 400 AMG Performance Centers in 40 countries established
“The mission of the sales network development at Mercedes-AMG is to bring the fascination of motorsport to the customers’ daily life. The aim is to make the wishes of the target group come true in every aspect with vehicles that are thought-out in every detail, and with an equally fascinating brand universe. The perfect customer approach is an increasingly important success factor in this regard. The store based on a stand-alone concept represents a new dimension in the customer approach”, says Tobias Moers, Chairman of the Board of Management of Mercedes‑AMG GmbH.
The more than 400 AMG Performance Centers we established in all key markets embody a bespoke customer approach. First-class customer care is an essential part of the AMG brand claim of “Driving Performance”. The commitment to step up customer relations currently encompasses 40 countries in all.
The showrooms of all AMG Performance Centers are characterised by a uniform and discrete AMG brand appearance. High-quality materials, exclusive motorsport feeling and the hallmark AMG colours create a special consultation atmosphere. For example, the fascination of motorsport is expressed in a pit lane scenario with authentic look and feel. An interactive module offers interested visitors the chance to experience the unmistakable engine sound of the AMG models. Targeted training of the AMG sales and service experts conducted by employees from Affalterbach ensures consistent first-class customer consultation and care worldwide. This is guaranteed by a multi-stage AMG training strategy tailored specifically to the retail concept.
SOURCE: Daimler AG
Birgit Zaiser
Office Head of Public Relations Mercedes-AMG
Email birgit.zaiser@daimler.com
Phone +49 7144 302-581
- Orden Propuesta De Arresto E Incautación Contra Ricardo Salinas En Corte De EE.UU
- Digi Communications N.V. announced that Serghei Bulgac, CEO and Executive Director, sold 15,000 class B shares of the company’s stock
- PFMcrypto lancia un sistema di ottimizzazione del reddito basato sull’intelligenza artificiale: il mining di Bitcoin non è mai stato così facile
- Azteca Comunicaciones en Quiebra en Colombia: ¿Un Presagio para Banco Azteca?
- OptiSigns anuncia su expansión Europea
- OptiSigns annonce son expansion européenne
- OptiSigns kündigt europäische Expansion an
- OptiSigns Announces European Expansion
- Digi Communications NV announces release of Q1 2025 financial report
- Banco Azteca y Ricardo Salinas Pliego: Nuevas Revelaciones Aumentan la Preocupación por Riesgos Legales y Financieros
- Digi Communications NV announces Investors Call for the presentation of the Q1 2025 Financial Results
- Digi Communications N.V. announces the publication of the 2024 Annual Financial Report and convocation of the Company’s general shareholders meeting for June 18, 2025, for the approval of, among others, the 2024 Annual Financial Report, available on the Company’s website
- La Suprema Corte Sanciona a Ricardo Salinas de Grupo Elektra por Obstrucción Legal
- Digi Communications N.V. announces the conclusion of an Incremental to the Senior Facilities Agreement dated 21 April 2023
- 5P Europe Foundation: New Initiative for African Children
- 28-Mar-2025: Digi Communications N.V. announces the conclusion of Facilities Agreements by companies within Digi Group
- Aeroluxe Expeditions Enters U.S. Market with High-Touch Private Jet Journeys—At a More Accessible Price ↗️
- SABIO GROUP TAKES IT’S ‘DISRUPT’ CX PROGRAMME ACROSS EUROPE
- EU must invest in high-quality journalism and fact-checking tools to stop disinformation
- ¿Está Banco Azteca al borde de la quiebra o de una intervención gubernamental? Preocupaciones crecientes sobre la inestabilidad financiera
- Netmore and Zenze Partner to Deploy LoRaWAN® Networks for Cargo and Asset Monitoring at Ports and Terminals Worldwide
- Rise Point Capital: Co-investing with Independent Sponsors to Unlock International Investment Opportunities
- Netmore Launches Metering-as-a-Service to Accelerate Smart Metering for Water and Gas Utilities
- Digi Communications N.V. announces that a share transaction was made by a Non-Executive Director of the Company with class B shares
- La Ballata del Trasimeno: Il Mediometraggio si Trasforma in Mini Serie
- Digi Communications NV Announces Availability of 2024 Preliminary Financial Report
- Digi Communications N.V. announces the recent evolution and performance of the Company’s subsidiary in Spain
- BevZero Equipment Sales and Distribution Enhances Dealcoholization Capabilities with New ClearAlc 300 l/h Demonstration Unit in Spain Facility
- Digi Communications NV announces Investors Call for the presentation of the 2024 Preliminary Financial Results
- Reuters webinar: Omnibus regulation Reuters post-analysis
- Patients as Partners® Europe Launches the 9th Annual Event with 2025 Keynotes, Featured Speakers and Topics
- eVTOLUTION: Pioneering the Future of Urban Air Mobility
- Reuters webinar: Effective Sustainability Data Governance
- Las acusaciones de fraude contra Ricardo Salinas no son nuevas: una perspectiva histórica sobre los problemas legales del multimillonario
- Digi Communications N.V. Announces the release of the Financial Calendar for 2025
- USA Court Lambasts Ricardo Salinas Pliego For Contempt Of Court Order
- 3D Electronics: A New Frontier of Product Differentiation, Thinks IDTechEx
- Ringier Axel Springer Polska Faces Lawsuit for Over PLN 54 million
- Digi Communications N.V. announces the availability of the report on corporate income tax information for the financial year ending December 31, 2023
- Unlocking the Multi-Million-Dollar Opportunities in Quantum Computing
- Digi Communications N.V. Announces the Conclusion of Facilities Agreements by Companies within Digi Group
- The Hidden Gem of Deep Plane Facelifts
- KAZANU: Redefining Naturist Hospitality in Saint Martin ↗️
- New IDTechEx Report Predicts Regulatory Shifts Will Transform the Electric Light Commercial Vehicle Market
- Almost 1 in 4 Planes Sold in 2045 to be Battery Electric, Finds IDTechEx Sustainable Aviation Market Report
- Digi Communications N.V. announces the release of Q3 2024 financial results
- Digi Communications NV announces Investors Call for the presentation of the Q3 2024 Financial Results
- Pilot and Electriq Global announce collaboration to explore deployment of proprietary hydrogen transport, storage and power generation technology
- Digi Communications N.V. announces the conclusion of a Memorandum of Understanding by its subsidiary in Romania
- Digi Communications N.V. announces that the Company’s Portuguese subsidiary finalised the transaction with LORCA JVCO Limited
- Digi Communications N.V. announces that the Portuguese Competition Authority has granted clearance for the share purchase agreement concluded by the Company’s subsidiary in Portugal
- OMRON Healthcare introduceert nieuwe bloeddrukmeters met AI-aangedreven AFib-detectietechnologie; lancering in Europa september 2024
- OMRON Healthcare dévoile de nouveaux tensiomètres dotés d’une technologie de détection de la fibrillation auriculaire alimentée par l’IA, lancés en Europe en septembre 2024
- OMRON Healthcare presenta i nuovi misuratori della pressione sanguigna con tecnologia di rilevamento della fibrillazione atriale (AFib) basata sull’IA, in arrivo in Europa a settembre 2024
- OMRON Healthcare presenta los nuevos tensiómetros con tecnología de detección de fibrilación auricular (FA) e inteligencia artificial (IA), que se lanzarán en Europa en septiembre de 2024
- Alegerile din Moldova din 2024: O Bătălie pentru Democrație Împotriva Dezinformării
- Northcrest Developments launches design competition to reimagine 2-km former airport Runway into a vibrant pedestrianized corridor, shaping a new era of placemaking on an international scale
- The Road to Sustainable Electric Motors for EVs: IDTechEx Analyzes Key Factors
- Infrared Technology Breakthroughs Paving the Way for a US$500 Million Market, Says IDTechEx Report
- MegaFair Revolutionizes the iGaming Industry with Skill-Based Games
- European Commission Evaluates Poland’s Media Adherence to the Right to be Forgotten
- Global Race for Autonomous Trucks: Europe a Critical Region Transport Transformation
- Digi Communications N.V. confirms the full redemption of €450,000,000 Senior Secured Notes
- AT&T Obtiene Sentencia Contra Grupo Salinas Telecom, Propiedad de Ricardo Salinas, Sus Abogados se Retiran Mientras Él Mueve Activos Fuera de EE.UU. para Evitar Pagar la Sentencia
- Global Outlook for the Challenging Autonomous Bus and Roboshuttle Markets
- Evolving Brain-Computer Interface Market More Than Just Elon Musk’s Neuralink, Reports IDTechEx
- Latin Trails Wraps Up a Successful 3rd Quarter with Prestigious LATA Sustainability Award and Expands Conservation Initiatives ↗️
- Astor Asset Management 3 Ltd leitet Untersuchung für potenzielle Sammelklage gegen Ricardo Benjamín Salinas Pliego von Grupo ELEKTRA wegen Marktmanipulation und Wertpapierbetrug ein
- Digi Communications N.V. announces that the Company’s Romanian subsidiary exercised its right to redeem the Senior Secured Notes due in 2025 in principal amount of €450,000,000
- Astor Asset Management 3 Ltd Inicia Investigación de Demanda Colectiva Contra Ricardo Benjamín Salinas Pliego de Grupo ELEKTRA por Manipulación de Acciones y Fraude en Valores
- Astor Asset Management 3 Ltd Initiating Class Action Lawsuit Inquiry Against Ricardo Benjamín Salinas Pliego of Grupo ELEKTRA for Stock Manipulation & Securities Fraud
- Digi Communications N.V. announced that its Spanish subsidiary, Digi Spain Telecom S.L.U., has completed the first stage of selling a Fibre-to-the-Home (FTTH) network in 12 Spanish provinces
- Natural Cotton Color lancia la collezione "Calunga" a Milano
- Astor Asset Management 3 Ltd: Salinas Pliego Incumple Préstamo de $110 Millones USD y Viola Regulaciones Mexicanas
- Astor Asset Management 3 Ltd: Salinas Pliego Verstößt gegen Darlehensvertrag über 110 Mio. USD und Mexikanische Wertpapiergesetze
- ChargeEuropa zamyka rundę finansowania, której przewodził fundusz Shift4Good tym samym dokonując historycznej francuskiej inwestycji w polski sektor elektromobilności
- Strengthening EU Protections: Robert Szustkowski calls for safeguarding EU citizens’ rights to dignity
- Digi Communications NV announces the release of H1 2024 Financial Results
- Digi Communications N.V. announces that conditional stock options were granted to a director of the Company’s Romanian Subsidiary
- Digi Communications N.V. announces Investors Call for the presentation of the H1 2024 Financial Results
- Digi Communications N.V. announces the conclusion of a share purchase agreement by its subsidiary in Portugal
- Digi Communications N.V. Announces Rating Assigned by Fitch Ratings to Digi Communications N.V.
- Digi Communications N.V. announces significant agreements concluded by the Company’s subsidiaries in Spain
- SGW Global Appoints Telcomdis as the Official European Distributor for Motorola Nursery and Motorola Sound Products
- Digi Communications N.V. announces the availability of the instruction regarding the payment of share dividend for the 2023 financial year
- Digi Communications N.V. announces the exercise of conditional share options by the executive directors of the Company, for the year 2023, as approved by the Company’s Ordinary General Shareholders’ Meetings from 18th May 2021 and 28th December 2022
- Digi Communications N.V. announces the granting of conditional stock options to Executive Directors of the Company based on the general shareholders’ meeting approval from 25 June 2024
- Digi Communications N.V. announces the OGMS resolutions and the availability of the approved 2023 Annual Report
- Czech Composer Tatiana Mikova Presents Her String Quartet ‘In Modo Lidico’ at Carnegie Hall
- SWIFTT: A Copernicus-based forest management tool to map, mitigate, and prevent the main threats to EU forests
- WickedBet Unveils Exciting Euro 2024 Promotion with Boosted Odds
- Museum of Unrest: a new space for activism, art and design
- Digi Communications N.V. announces the conclusion of a Senior Facility Agreement by companies within Digi Group
- Digi Communications N.V. announces the agreements concluded by Digi Romania (formerly named RCS & RDS S.A.), the Romanian subsidiary of the Company
- Green Light for Henri Hotel, Restaurants and Shops in the “Alter Fischereihafen” (Old Fishing Port) in Cuxhaven, opening Summer 2026
- Digi Communications N.V. reports consolidated revenues and other income of EUR 447 million, adjusted EBITDA (excluding IFRS 16) of EUR 140 million for Q1 2024
- Digi Communications announces the conclusion of Facilities Agreements by companies from Digi Group
- Digi Communications N.V. Announces the convocation of the Company’s general shareholders meeting for 25 June 2024 for the approval of, among others, the 2023 Annual Report
- Digi Communications NV announces Investors Call for the presentation of the Q1 2024 Financial Results
- Digi Communications intends to propose to shareholders the distribution of dividends for the fiscal year 2023 at the upcoming General Meeting of Shareholders, which shall take place in June 2024
- Digi Communications N.V. announces the availability of the Romanian version of the 2023 Annual Report
- Digi Communications N.V. announces the availability of the 2023 Annual Report
- International Airlines Group adopts Airline Economics by Skailark ↗️
- BevZero Spain Enhances Sustainability Efforts with Installation of Solar Panels at Production Facility
- Digi Communications N.V. announces share transaction made by an Executive Director of the Company with class B shares
- BevZero South Africa Achieves FSSC 22000 Food Safety Certification
- Digi Communications N.V.: Digi Spain Enters Agreement to Sell FTTH Network to International Investors for Up to EUR 750 Million
- Patients as Partners® Europe Announces the Launch of 8th Annual Meeting with 2024 Keynotes and Topics
- driveMybox continues its international expansion: Hungary as a new strategic location
- Monesave introduces Socialised budgeting: Meet the app quietly revolutionising how users budget
- Digi Communications NV announces the release of the 2023 Preliminary Financial Results
- Digi Communications NV announces Investors Call for the presentation of the 2023 Preliminary Financial Results
- Lensa, един от най-ценените търговци на оптика в Румъния, пристига в България. Първият шоурум е открит в София
- Criando o futuro: desenvolvimento da AENO no mercado de consumo em Portugal
- Digi Communications N.V. Announces the release of the Financial Calendar for 2024
- Customer Data Platform Industry Attracts New Participants: CDP Institute Report
- eCarsTrade annonce Dirk Van Roost au poste de Directeur Administratif et Financier: une décision stratégique pour la croissance à venir
- BevZero Announces Strategic Partnership with TOMSA Desil to Distribute equipment for sustainability in the wine industry, as well as the development of Next-Gen Dealcoholization technology
- Editor's pick archive....