Category Archives: Marketing

Marketing Press Releases & News distributed via EuropaWire

Vodafone Introduces Next-Gen XR Experience with HyperRealityHub at MWC 2024

(IN BRIEF) Vodafone introduces HyperRealityHub and 5G Network advancements at Mobile World Congress 2024. The HyperRealityHub offers lightweight glasses and shared immersive experiences, while the upgraded 5G Network in a Box provides enhanced processing power and portability. Additionally, Vodafone unveils … Read the full press release

Vodafone Debuts Next-Gen Raspberry Pi-Based 5G Network for Small Businesses

(IN BRIEF) Vodafone is introducing an enhanced version of its 5G Network in a Box at the Mobile World Congress (MWC) 2024. Developed with Lime Microsystems, this portable 5G network, housed on a Raspberry Pi, offers expanded features and capabilities. … Read the full press release

Elke Anderl Appointed as Head of Sales for Germany at T-Systems

(IN BRIEF) Elke Anderl has been appointed as the new Head of Sales for Germany at T-Systems International GmbH. With 16 years of experience in sales and service, Anderl brings extensive expertise from the automotive and telecommunications sectors. In her … Read the full press release

Deutsche Telekom Unveils AI Smartphone Concept at MWC 2024

(IN BRIEF) Deutsche Telekom, in collaboration with Qualcomm Technologies, Inc. and Brain.ai, unveils a revolutionary AI smartphone concept at MWC 2024. Departing from traditional app-centric models, the device features a digital assistant powered by AI, serving as a personalized concierge … Read the full press release

Deutsche Telekom, ServiceNow, and Cisco Unveil Future-Ready Retail Solutions at EuroCIS Trade Fair

(IN BRIEF) Deutsche Telekom, along with partners ServiceNow and Cisco, will showcase innovative retail solutions at the EuroCIS trade fair in Düsseldorf. These solutions, including “Instore Task Management” and “Law Monitoring,” aim to streamline operations and ensure compliance with evolving … Read the full press release

Deutsche Telekom Joins #Zusammenland Initiative: Promoting Freedom and Diversity

(IN BRIEF) Deutsche Telekom has announced its support for the “#Zusammenland – Vielfalt macht uns stark” initiative, advocating for freedom and diversity in society. The campaign, backed by prominent German media outlets and industry leaders, denounces hate, racism, and fascism … Read the full press release

ELKO Ukraine Elevates Tech Landscape with Acer Partnership for Premium IT Products

(IN BRIEF) ELKO Ukraine has entered into a strategic agreement with Acer, a renowned global leader in information and communication technologies, to supply Acer laptops and monitors to the Ukrainian market. With Acer’s products enjoying a strong reputation and demand … Read the full press release

Vodafone Business Presents Cutting-Edge Hospitality Solutions at FiturTechY 2024

(IN BRIEF) Vodafone Business, in collaboration with tech partners Eviden, Fractalia, and EcoMT, showcased innovative solutions at FiturTechY in Madrid, aimed at revolutionizing the hospitality industry. Among the highlights was a virtual assistant powered by Generative AI, acting as a … Read the full press release

Peel Hall Sale by Savills Manchester Wins Top Award at NW Insider Property Awards

(IN BRIEF) The Savills Manchester development team has received the ‘Deal of the Year’ award at the North West Insider Residential Property Awards for their role in the sale of Peel Hall in Warrington. The award was shared among Savills, … Read the full press release

Octavia Revamp: Škoda Auto’s Latest Iteration Shines in New Design

(IN BRIEF) Škoda Auto has unveiled exterior sketches of the refreshed Octavia, the latest iteration of its iconic model that has achieved over seven million sales since its 1996 launch. The new Octavia features refined design elements, including updated headlights, … Read the full press release

Co-op Unveils Co-op Media Network, Paving the Way for Precision Advertising in Convenience Shopping

(IN BRIEF) Co-op has unveiled the UK’s inaugural retail media network within the convenience sector, aiming to assist brands in accessing broader audiences and enhancing advertising relevance for its customer base. The Co-op Media Network combines the company’s in-house team … Read the full press release

SEAT S.A. Appoints Sven Schuwirth as Executive Vice-President for Sales and Marketing, Overseeing SEAT and CUPRA Brands

(IN BRIEF) SEAT S.A. has appointed Sven Schuwirth as the new Executive Vice-President for Sales and Marketing, overseeing both SEAT and CUPRA brands, starting from February 1, 2024. This appointment marks a natural progression in Schuwirth’s career at SEAT, where … Read the full press release

Customer Data Platform Industry Attracts New Participants: CDP Institute Report

(IN BRIEF) Despite challenging business conditions in the second half of 2023, the Customer Data Platform (CDP) industry saw continued growth, with ten new participants, mostly small firms established within the last five years, focused on profile building and analytics. … Read the full press release

Changing Landscape: BASF Report Highlights Transformation in Car Color Preferences

(IN BRIEF) BASF, a global chemical company, has released its 2023 Color Report for Automotive OEM Coatings, highlighting changing trends in automotive paint choices. The report shows that while achromatic colors (white, black, gray, and silver) remain dominant for non-commercial … Read the full press release

China-Europe Travel Connections Strengthened Through Hiseas and Chengdu Tourism’s ECTAA Membership

(IN BRIEF) Hiseas International Gmbh and Chengdu Tourism Studies Association have joined the European Travel Agents’ and Tour Operators’ Associations (ECTAA), pledging to enhance travel connections between China and Europe. This partnership aims to streamline operations and improve travel experiences … Read the full press release

Vodafone Introduces Vodafone TV PLAY: A Smart Entertainment Hub with Voice Control and Immersive Audio

(IN BRIEF) Vodafone has launched Vodafone TV PLAY in Ireland, offering customers a comprehensive entertainment solution. This smart entertainment hub features hands-free voice control powered by Google Assistant, enabling users to effortlessly search for content, change channels, record shows, and … Read the full press release

Accenture Strengthens Marketing Transformation in Indonesia with Jixie Acquisition

(IN BRIEF) Accenture has announced its acquisition of Jixie, a media and marketing technology company, to enhance its marketing transformation capabilities. Jixie’s intelligent digital marketing platform and team will be integrated into Accenture Song, Accenture’s tech-powered creative group, to offer … Read the full press release

Renowned Film Director J.A. Bayona Becomes CUPRA Global Ambassador for Creativity and Innovation

(IN BRIEF) Spanish film director and producer J.A. Bayona has been named a global ambassador for CUPRA, a Spanish automotive brand, to promote creativity and innovation. The collaboration was announced at an event in CASA SEAT, strengthening CUPRA’s connection to … Read the full press release

Accenture to Partner with Commercial Bank of Dubai on Technology Transformation Program

(IN BRIEF) Accenture has signed a strategic agreement with the Commercial Bank of Dubai (CBD) to support its technology transformation program, aiming to enhance its banking services for both personal and business customers. Under the agreement, Accenture will establish a … Read the full press release

BrauBeviale 2023 Marks Successful Return as Key Event for Brewing and Beverage Industry

(IN BRIEF) BrauBeviale 2023, Europe’s leading trade fair for the brewing and beverage industry, concluded with success after a four-year hiatus. The event attracted strong visitor demand from over 120 countries, representing all sectors of the beverage industry. Exhibitors focused … Read the full press release

Bentley Completes Global Relay to Celebrate 20 Years of the Continental GT

(IN BRIEF) Bentley has successfully completed a unique global relay to mark the 20th anniversary of the Continental GT, culminating in the arrival of a specially-made 20th-anniversary baton in Crewe. The relay spanned multiple continents, visiting 20 journalists and content … Read the full press release

Vodafone’s EasyTech Stores Redefine Retail with Tech Innovation in Romania

(IN BRIEF) Vodafone Romania has introduced a new type of concept store called EasyTech, designed to enhance the customer experience and offer a wide range of technology products. The first EasyTech store opened in Bucharest, featuring product displays, sales offices, … Read the full press release

Accenture Partners with Bankdata to Modernize Capital Markets Platform in Denmark

(IN BRIEF) Accenture has entered into a multi-year agreement with Bankdata, a major fintech company in Denmark and the Nordic region, to transform and migrate its capital markets platform to the cloud. Bankdata will utilize Accenture’s Applied Technology and Operations … Read the full press release

Accenture Strengthens Regional Creative Capabilities with Rabbit’s Tale Acquisition in Thailand

(IN BRIEF) Accenture, a global technology and consulting company, is set to acquire Rabbit’s Tale, a renowned Bangkok-based creative and digital experience agency. This strategic move aims to bolster the creative, brand, and data capabilities of Accenture Song, the world’s … Read the full press release

EBRD Invests €60 Million in M Plus Croatia for International Expansion in BPO Services

(IN BRIEF) The European Bank for Reconstruction and Development (EBRD) has finalized an investment agreement with M Plus Croatia, a subsidiary of Mplus Group, a Croatian business specializing in business-process outsourcing (BPO) services provided to companies in 57 countries. The … Read the full press release

Accenture Strengthens New Zealand Presence with Solnet Acquisition, Bolstering Cloud and Tech Expertise

(IN BRIEF) Accenture, a global technology services and consulting firm, has successfully completed its acquisition of Solnet, an IT services provider renowned for its technology consulting services to both the New Zealand government and private sector. This strategic move enhances … Read the full press release

Unique Fusion of Science and Music Sells Out Arlington Baths Club in Glasgow

(IN BRIEF) The “Swimming with Gravitational Waves” event, held at Glasgow’s Arlington Baths Club, achieved a sold-out success as all 180 tickets for the unique fusion of science and music were purchased in advance. Organized in collaboration with physicists from … Read the full press release

Barco Announces Full Acquisition of Cinionic’s Premium Cinema Solutions Business, Strengthening Global Cinema Industry Presence

(IN BRIEF) Barco, a prominent player in the global cinema industry, has finalized an agreement to fully acquire Cinionic’s premium cinema solutions business in collaboration with China Film Equipment Co., Ltd. (CFEC). This strategic move underscores Barco’s commitment to the … Read the full press release

Accenture Collaborates with Accor to Enhance Content Production for Personalized Guest Experiences

(IN BRIEF) Global hospitality group Accor has partnered with Accenture to boost its content production capabilities for more consistent and personalized marketing communications across its hotel brands. Accenture Song, Accenture’s tech-powered creative group, introduced the “Content Atelier,” a data-driven content … Read the full press release

Basilea’s Antifungal Drug Cresemba Surpasses Sales Threshold in Asia Pacific, Triggering $1.25 Million Milestone Payment

(IN BRIEF) Basilea Pharmaceutica Ltd, a biopharmaceutical company dedicated to addressing severe bacterial and fungal infections, has announced that its antifungal medication, Cresemba® (isavuconazole), has achieved robust sales performance in the Asia Pacific region and China through its licensing partner, … Read the full press release

Accenture Study Reveals Only 18% of Companies on Track for Net Zero Emissions by 2050, Urgent Action Needed in Heavy Industry

(IN BRIEF) A recent study by Accenture highlights that just 18% of companies are currently on course to achieve net-zero emissions in their operations by 2050. The research also reveals that 38% of companies feel unable to make additional investments … Read the full press release

Accenture Expands New Zealand Presence with Acquisition of IT Services Provider Solnet

(IN BRIEF) Accenture, a global technology consulting and services company, has announced its acquisition of Solnet, a New Zealand-based IT services provider specializing in technology consulting for government and private organizations. While the terms of the deal remain undisclosed, Solnet’s … Read the full press release

Bosnian Furniture Maker Zanat Embarks on Digital Transformation Journey with EBRD Support

(IN BRIEF) Zanat, a renowned Bosnian furniture company known for its hand-carving techniques and UNESCO recognition, faced challenges with growing international demand, including delivery delays and product quality issues. To address these challenges and optimize their operations, the company sought … Read the full press release

Vodafone Partners with Accenture to Optimize Shared Operations, Boost Efficiency, and Drive Growth

(IN BRIEF) Vodafone Group Plc has unveiled plans for a strategic partnership with Accenture aimed at leveraging shared operations to enhance growth, customer service, and operational efficiency across Vodafone’s operating companies and partner markets. The collaboration will build upon Vodafone’s … Read the full press release

Vodafone Partners with Accenture to Revolutionize Shared Operations and Fuel Growth

(IN BRIEF) Vodafone Group Plc has unveiled plans to establish a strategic partnership with Accenture to harness Vodafone’s shared operations for accelerated growth, improved customer service, and enhanced efficiency across its operating companies and partner markets. The collaboration will leverage … Read the full press release

Bentley Introduces Adorable Teddy Bear Collection for Car Enthusiasts

(IN BRIEF) Bentley has introduced a charming collection of teddy bears, known as the Bentley bears, now available for adoption on shop.bentleymotors.com and in Bentley showrooms. These cuddly characters are designed to capture the hearts of car enthusiasts and collectors … Read the full press release

Enhancing Agricultural Precision: Bosch Engineering’s Sensor Solutions Unveiled

(IN BRIEF) Bosch Engineering, a pioneer in sensor technology, is introducing advanced sensor systems to enhance automation in agriculture. These high-performance surround sensors are designed to make farming more efficient and sustainable, particularly for agricultural machinery and autonomous field robots. … Read the full press release

Leading AM Companies Unite to Launch AM I Navigator Initiative at Formnext Event

(IN BRIEF) A consortium of leading additive manufacturing companies, including Siemens, DyeMansion, BASF Forward AM, EOS, and HP, has introduced the AM I Navigator Initiative at the Formnext event. This initiative presents a comprehensive maturity model to guide companies through … Read the full press release

All-New Volkswagen Tiguan Unveiled: Enhanced Design, Advanced Technology, and Sustainable Drivetrains

(IN BRIEF) Volkswagen has launched pre-sales for the latest generation of the Tiguan SUV in Europe. This new iteration of the popular model boasts a complete redesign and significant improvements in various aspects. It introduces hybrid powertrains with an electric … Read the full press release

Siemens Broadens Additive Manufacturing Ecosystem with Partner Offerings at Formnext 2023

(IN BRIEF) Siemens is expanding its additive manufacturing ecosystem by offering partner solutions on the Siemens Xcelerator Marketplace. Castor, EOS, and AMbitious are the first partners to join, offering solutions for various aspects of industrial 3D printing. These solutions complement … Read the full press release