Marie Claire named Burda Praha its new publishing partner for the further development of its Czech edition

30-7-2013 — /EuropaWire/ — Marie Claire today announces Burda Praha as new publishing partner for the further development of its Czech edition. Burda Praha will assume all publishing and advertising sales responsibilities for Marie Claire from the November 2013 issue. Marie Claire is already well established on the Czech market, since its successful launch in May 2008.Says Petra Fundova, CEO Burda Praha: “Marie Claire is the perfect brand with which to expand our exciting and successful glossy women’s magazine portfolio. We are thrilled to provide inspiration for the confident, intelligent, fashion-loving Czech Marie Claire readers who want to think smart and look amazing.”

“We are extremely excited about this partnership. We feel Burda brings a unique expertise to the table that perfectly matches our vision for Marie Claire. This cooperation gives great scope to expand our wonderful brand in the Czech Republic. The Czech Marie Claire will also benefit greatly from Burda’s significant digital business and expertise in 360° integrated business models”, said Laurence Hembert, Executive International Director, Marie Claire Group.

Marie Claire magazine, with its unique concept of in-depth journalism combined with excellence in fashion and beauty, will therefore hold a unique positioning in the portfolio of magazines published by Burda in the Czech Republic. Thanks to the Marie Claire international network, the Czech edition ofMarie Claire has access to first-rate pictures shot by the most famous photographers, as well as access to exclusive interviews of A-list celebrities.

Marie Claire is the number one monthly upscale women’s magazine in France with a monthly circulation of 495 000 copies. 72 editions of Marie Claire and its sister magazines are published in 34 countries and reach more than 15 million women each month.

The Burda Group in Czech Republic is one of the largest publishing companies in the country, operating since 1991 and is the market-leading publisher of up-scale women’s titles. The group currently publishes over 36 magazines, including the successful editions of Elle and InStyle, over 80 special issues plus a range of digital products, and employs over 340 staff.

Burda International is active in 17 markets and currently publishes over 230 magazines as well as a large number of digital media services. Burda International is a leading publisher in Central and Eastern Europe and rapidly expanding in the Asian markets. More than 2,400 people work for Burda International.

Weitere Informationen

Berthold Heidbüchel
Hubert Burda Media
Corporate Communications
Arabellastraße 23
81925 München
Tel.: +49 89 9250-3509
Email: berthold.heidbuechel@burda.com

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