Lloyds Banking Group Enhances Accessibility with British Sign Language Support on Job Search Pages

Lloyds Banking Group Enhances Accessibility with British Sign Language Support on Job Search Pages

(IN BRIEF) Lloyds Banking Group has become the first FTSE 100 company to implement Signly on its job search pages, a service providing British Sign Language (BSL) translations to enhance accessibility for d/Deaf users. This initiative reaffirms Lloyds’ commitment to diversity, equity, and inclusion by making job-related content more accessible. Signly users can request BSL translations of webpages, which will be available within a week. The rollout aims to improve recruitment inclusivity for individuals who use BSL as their primary language.

(PRESS RELEASE) LONDON, 23-Sep-2024 — /EuropaWire/ — Lloyds Banking Group has become the first FTSE 100 company to introduce Signly, a service that provides British Sign Language (BSL) translations, on its job search webpages. This initiative reflects the Group’s continued focus on promoting diversity, equity, and inclusion, specifically by improving access for d/Deaf individuals who rely on BSL.

Signly allows users to access website content in BSL, and if a page hasn’t been translated yet, users can request a translation. Within a week, a BSL version, delivered by qualified translators, will be made available for free to d/Deaf users. Lloyds Banking Group was the first bank to roll out Signly across its main websites, including Lloyds Bank, Bank of Scotland, and Halifax. Now, this service has been extended to job search pages, making recruitment more inclusive.

This initiative supports the diverse literacy needs of d/Deaf individuals, particularly those who use BSL as their first or primary language, helping to overcome challenges that arise from text-heavy websites.

Tim Scannell, Ambassador at Signly, praised Lloyds for closing the accessibility gap for sign language users, while Rachel Osikoya, Lloyds Banking Group’s Director of Diversity, Equity & Inclusion, highlighted the importance of providing tailored support to ensure access to information for all. This initiative further demonstrates Lloyds’ commitment to equal employment opportunities and creating an inclusive environment for all.

A BSL version of this press release is available on the Lloyds Banking Group website.

Notes to Editors
Lloyds Banking Group is the largest UK retail and commercial financial services provider with around 26 million customers and a presence in nearly every community. Our main business activities include retail and commercial banking, general insurance and long-term savings, provided through well recognised brands including Lloyds Bank, Halifax, Bank of Scotland and Scottish Widows

Our purpose is Helping Britain Prosper. We have served Britain through our products and services for more than 320 years, across every community, and millions of households. Our success is interwoven with the UK’s prosperity, and we aim to Help Britain Prosper by operating as a responsible, sustainable and inclusive Group.

In February 2022, as part of its strategic update, Lloyds Banking Group announced plans to optimise its office space in line with hybrid ways of working. This includes a target of 30% reduction in office space by the end of 2024.

Media Contact:

Adam Charles
adam.charles@lloydsbanking.com
07387 745 658

SOURCE: Lloyds Bank plc