Rancho Cordova, Ca., USA, 21-4-2015 — /EuropaWire/ — Digital cinema market share leader Barco and Jerry Bruckheimer Films announce today a partnership for Bruckheimer to collaborate with Barco to utilize their immersive, panoramic movie format, Barco Escape. Jerry Bruckheimer Films has also joined the Barco Escape advisory board.
Under the deal, Jerry Bruckheimer Films will work with Barco to use the Barco Escape technology on a new upcoming project. It will also explore re-envisioning a classic Bruckheimer film into the format, offering audiences an unmatched viewing experience inside the action never before available.
“Barco Escape is a bold step forward in storytelling and the future of the cinema experience, allowing us to expand the creative vision of our films” says Jerry Bruckheimer. “Barco Escape represents a significant advancement in the film industry’s ongoing evolution and we are thrilled to work with Barco’s team to develop projects that will transport audiences into movies in an unprecedented way.”
“Jerry Bruckheimer Films is one of the most powerful brands in Hollywood,” says Todd Hoddick, Barco’s VP of Global Entertainment. “We’re honored to work hand in hand with Jerry Bruckheimer and his team to develop projects for Barco Escape that provide audiences unparalleled, immersive entertainment experiences they can’t get at home. This marks another exciting step in Barco Escape’s continued collaboration with the creative community to bring our newest technology and storytelling tools to the cinema.”
Barco Escape was introduced to audiences in September when it featured select scenes from director Wes Ball and 20th Century Fox’s hit film The Maze Runner in the format. Its upcoming release, a special performance event with Tony Bennett and Lady Gaga, was the first film to be shot natively for Barco Escape. To learn more, visit Ready2Escape.com.
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,250 employees worldwide. Barco posted sales of 1.051 billion euro in 2014.
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