International Dental Show in Cologne: Royal Philips Electronics will launch a range of innovations to help improve oral health

Amsterdam, the Netherlands and Cologne, Germany, 15-3-2013 — /europawire.eu/ — At this year’s International Dental Show, the world’s largest dental show in Cologne, Royal Philips Electronics (NYSE: PHG, AEX: PHIA) will launch a range of innovations to help improve oral health:

• The Philips Sonicare FlexCare Platinum is an innovative sonic toothbrush designed to provide a deeper clean between teeth and features a pressure sensor for an optimum brushing technique
• The new Philips Sonicare AirFloss is the latest version of the breakthrough innovation that makes cleaning between teeth easy
• The new Philips Zoom range of take-home whitening solutions provide enamel protection and help reduce sensitivity

“Across the world, people want to improve their health and well-being and to look and feel their best,” said Pieter Nota, CEO Philips Consumer Lifestyle. “The consumer innovations in oral healthcare we’re launching today address these important needs, enabling consumers to achieve bright and healthy smiles.”

Breakthrough innovation: Philips Sonicare AirFloss
Since its launch just two years ago, Philips has sold over 2 million of the Philips Sonicare AirFloss worldwide. It uses proprietary micro-burst technology to dispense rapid bursts of air and water droplets to thoroughly fill the interdental area between teeth and force plaque and bacteria out. Removing up to five times more plaque than brushing alone¹, the AirFloss helps people who don’t floss to improve compliance and oral health. After three months, 96% of irregular flossers used Sonicare AirFloss four or more days per week².

“Good oral health is an important part of overall health,” said Professor Michael Noack from the University of Cologne. “Modern technologies, such as the ones that Philips will showcase at the International Dental Show, make it easier for people to improve their oral health more effectively.”

Notes to editors
The Philips booth at the International Dental Show can be found in hall 11.3 and will be open daily for visitors from 9:00am to 6:00pm from 12-16 March.

¹ A Randomized, Parallel Design Study to Evaluate the Effect of AirFloss (Chinook) on Removal of Interproximal Plaque and Reduction in Gingivitis. Jain V, Wei J, Jenkins W, Delaurenti M.
² A 3-Month In-Home Use Test to Assess Product Usage Using Philips Sonicare AirFloss.  S. Krell, A. Kaler, J. Wei
For more information about Philips Oral Healthcare visit www.philipsoralhealthcare.com.

For detailed information about the Sonicare AirFloss, Sonicare FlexCare Platinum and Philips Zoom take-home whitening solutions, visit:

+  Philips introduces the new Sonicare AirFloss – the interdental cleaning device for those who don’t floss
+  Philips introduces Sonicare FlexCare Platinum for a deeper clean in between teeth and healthier gums in just two weeks
+  Innovative Philips ZOOM take-home whitening system improved to the power of three
+  The story behind the creation of the Sonicare AirFloss

Philips Sonicare FlexCare Platinum

For further information, please contact:

Philips Corporate Communications
Elena Calamo Specchia
Tel: +31 625 004 735
E-mail: elena.calamo.specchia@philips.com

Philips Consumer Lifestyle
Mark Groves
Tel: +31 653 179 850
E-mail: mark.groves@philips.com