(PRESS RELEASE) MILAN, 27-Aug-2020 — /EuropaWire/ — Infront, a Wanda Sports Group company, announces the extension of its partnership with the Italian Winter Sports Federation (FISI). The contract includes exclusive media rights partnership for all FIS World Cup events taking place in Italy through to the end of the 2025/26 season.
The renewal of the more than 20-year long partnership means Infront continues its role for the organisation of production, broadcast and distribution of all FIS World Cup Alpine Skiing, Nordic Combined, Cross-Country Skiing, Ski Jumping, Snowboarding and Freestyle competitions.
Infront will also create additional high quality content for broadcasters and social media to showcase winter sport in Italy around the world.
Flavio Roda, President of FISI said: “The product offered by Infront has constantly grown in terms of quality and distribution and this renewal will provide continuity and further development for the future. It also offers an opportunity to give further visibility to the Federation’s other partners and provides the right financial support to both FISI and the Organising Committees of all FIS events in the country.”
Bruno Marty, Senior Vice President ProSports of Infront Group and President of Infront Italy said: “This is a strategic partnership and it was essential to reach a long-term agreement in order to harness the potential levels of production and distribution for FISI. Our capacity to create and amplify innovative content combined with our digital expertise and skills in event organisation means we can offer our partners a product of the highest quality and an ability to reach a wide audience.”
SOURCE: Infront Sports & Media AG