(PRESS RELEASE) ZUG, 10-May-2019 — /EuropaWire/ — Infront has acquired Megamarsch, a Germany-based company focused on organising extreme hiking challenges. The acquisition widens Infront’s portfolio with non-competitive event format and new target group.
Megamarsch was founded in 2016 by Frederick Hüpkes and Marco Kamischke. The company offers 14 unique events in its core market of Germany. The hikes which are organised around cities and attractive regions, span 50/100km and must be completed within 12/24 hours. Megamarsch founders will continue to lead the company.
“Infront is the sole global sports marketing group that has a strategic focus on the active lifestyle and personal & corporate fitness sector. Megamarsch, with its established format in Germany, complements perfectly our active lifestyle event portfolio,” commented, Hans-Peter Zurbruegg, Infront Vice President Personal & Corporate Fitness.
Zurbruegg added: “We see massive potential across Europe and beyond and are looking forward to accelerating Megamarsch’s growth via our extensive networks, lengthy expertise and specialised resources.”
The Megamarsch acquisition follows the acquisition of UK-based Threshold Sports in April.
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