IKEA rolls out home insurance in Switzerland and Singapore in partnership with white-label insurance digital platform iptiQ

IKEA rolls out home insurance in Switzerland and Singapore in partnership with white-label insurance digital platform iptiQ

(PRESS RELEASE) ZURICH, 18-Feb-2020 — /EuropaWire/ — Swiss Re owned white-label insurance provider iptiQ partners with IKEA over making home insurance more accessible and affordable. The two companies will launch a home insurance offering called HEMSÄKER, which can be arranged online via the IKEA website within a few clicks. The home home insurance offering was jointly created by iptiQ and IKEA and will initially roll out in Switzerland and Singapore.

iptiQ, owned by Swiss Re, is a digital platform that provides white-label solutions in the Property and Casualty as well as Life and Health insurance segments. Uniquely organised as B2B2C business model it enables brands such as IKEA to provide innovative new services for their customers by rolling out bespoke insurance offerings using the iptiQ digital platform.

Andreas Schertzinger, CEO iptiQ EMEA P&C on partnering with IKEA:

“We are thrilled to be partnering with IKEA to offer HEMSÄKER to consumers – a tailored home insurance that can be purchased with a few clicks using any digital device. By combining our state-of-the-art digital platform iptiQ with IKEA’s customer access, we provide peace of mind to more people – and help them get back on their feet quickly after an incident.”

Jessica Anderen, CEO IKEA Switzerland on offering home insurance for the first time:

“Our vision is to help people create a better everyday life. Every year, we visit many people at home to better understand what is important to them and two topics keep coming up: security and privacy. Both are essential for people to feel comfortable in their homes. With HEMSÄKER, we are proud to offer home insurance for the first time, thanks to our insurance partner iptiQ. HEMSÄKER uses easy-to-understand everyday language and can be purchased in a matter of minutes.”

The two companies have gone through an extensive testing to develop a digital customer experience which is easy to navigate and uses simple, everyday terms to ensure customers know exactly what they are covered for.

The name of the home insurance offering HEMSÄKER comes from the Swedish words for “home” and “secure” and is part of IKEA’s offering. On the other side, iptiQ, by relying on its digital insurance, underwriting and claims expertise, provides the insurance proposition and is responsible for managing all related customer touch-points.

The home insurance offering is specifically designed for the Swiss customers where they can choose to modify their level of coverage so that they only pay for what they need. The HEMSÄKER can be bought online on the IKEA website and can be cancelled at any time with next day effect.

On the other side, the collaboration with IKEA and Ikano Group for the launch of HEMSÄKER home insurance is for iptiQ, whose business model is based on strong partnerships to provide digital insurance solutions via trusted brands and distribution partners, part of a journey aimed at making insurance products simpler and accessible to more people around the world.

iptiQ in brief

iptiQ is a digital platform and white-label insurance provider owned by Swiss Re aimed at making insurance more accessible and affordable. iptiQ offers digital, end-to-end, bespoke life, health, property and casualty insurance solutions for its partners, enabling them to sell insurance via their trusted brands.

Media contacts:

Swiss Re
Mythenquai 50/60
8022 Zurich
Switzerland

SOURCE: Swiss Re