H&M’s Holiday 2024 Collection: A Modern Take on Vintage Glamour Celebrates Style and Togetherness

H&M’s Holiday 2024 Collection: A Modern Take on Vintage Glamour Celebrates Style and Togetherness

(IN BRIEF) H&M’s Holiday 2024 Collection, inspired by the 1960s and 1970s couture, brings a blend of timeless sophistication and contemporary flair. Featuring bold silhouettes in black and white with playful accents like sequins and crystals, the collection offers festive elegance for both men and women. Accessories draw from space-age aesthetics, while the campaign celebrates love and connection across relationships, with models including Mona Tougaard and Gemma Ward joining loved ones in intimate holiday portraits. The collection launches on November 7 in selected stores and online.

(PRESS RELEASE) STOCKHOLM, 4-Nov-2024 — /EuropaWire/ — H&M’s Holiday 2024 Collection channels the elegance and innovation of 1960s and 1970s couture, presenting styles that blend timeless sophistication with a contemporary edge. Drawing on bold silhouettes, the collection features striking monochromatic designs accented with playful details like sequins, bows, and intricate embroidery. Classic elements like the tuxedo shirt receive a modern update with crystal-embellished cuffs, while pieces such as a tuxedo shorts suit showcase artful deco-inspired embroidery. Adding depth, a hyper-textural fringe evokes a faux fur look, perfect for festive evenings, and evening bags are adorned with cascading crystal fringe that enhances movement and drama.

Accessories capture the luxurious flair of the 1960s, with mirror-deco detailing on bags and shoes. Mini-dress pairings with flat shoes bring a youthful, chic vibe. Menswear also embraces mid-century glamour, featuring fluid shirts, pleated trousers, and sequined suits for a distinctive, dandy-inspired style.

Eliana Masgalos Duarte, H&M’s Womenswear Design Director, shares that the collection embodies “a new kind of elegance—charming, exuberant, and utterly modern, merging the elevated style of 60s and 70s couture with today’s wardrobe.”

The Holiday 2024 campaign celebrates love and connection, with models like Mona Tougaard, Gemma Ward, Kim Gordon, and 070 Shake posing alongside loved ones. These intimate portraits capture genuine moments of togetherness across diverse relationships, embodying the joy of the holiday season.

H&M’s Holiday 2024 Collection will be available from November 7 in selected stores and online at hm.com.

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Phone: +46 8 796 53 00
mediarelations@hm.com

SOURCE: H & M Hennes & Mauritz AB